Evaluating the "country-of-origin" impact on consumers' purchase intention: "made in Germany" and its influence on Chinese consumers' purchase behavior
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
München
AVM
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | 231 S. graph. Darst., Kt. |
| ISBN: | 9783899754193 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV036878522 | ||
| 003 | DE-604 | ||
| 005 | 20110510 | ||
| 007 | t | ||
| 008 | 101222s2010 bd|| m||| 00||| eng d | ||
| 016 | 7 | |a 1009064525 |2 DE-101 | |
| 020 | |a 9783899754193 |c Pb. : EUR 49.90 (DE) |9 978-3-89975-419-3 | ||
| 024 | 3 | |a 9783899754193 | |
| 035 | |a (OCoLC)700052773 | ||
| 035 | |a (DE-599)DNB1009064525 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 |a DE-12 |a DE-355 | ||
| 082 | 0 | |a 658.8340951 |2 22/ger | |
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Zheng, Lin |e Verfasser |0 (DE-588)142465798 |4 aut | |
| 245 | 1 | 0 | |a Evaluating the "country-of-origin" impact on consumers' purchase intention |b "made in Germany" and its influence on Chinese consumers' purchase behavior |c Lin Zheng |
| 264 | 1 | |a München |b AVM |c 2010 | |
| 300 | |a 231 S. |b graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |a Zugl.: München, Techn. Univ., Diss., 2010 u.d.T.: Zheng, Lin: Chinese consumers' perception of "made in Germany" and its impact on purchase intention for German products in the Chinese market | ||
| 650 | 0 | 7 | |a Produkt |0 (DE-588)4139399-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucher |0 (DE-588)4062632-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Ursprungsland |0 (DE-588)4231962-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kaufentscheidung |0 (DE-588)4073328-2 |2 gnd |9 rswk-swf |
| 651 | 7 | |a China |0 (DE-588)4009937-4 |2 gnd |9 rswk-swf | |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a China |0 (DE-588)4009937-4 |D g |
| 689 | 0 | 1 | |a Verbraucher |0 (DE-588)4062632-5 |D s |
| 689 | 0 | 2 | |a Kaufentscheidung |0 (DE-588)4073328-2 |D s |
| 689 | 0 | 3 | |a Produkt |0 (DE-588)4139399-5 |D s |
| 689 | 0 | 4 | |a Ursprungsland |0 (DE-588)4231962-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=3636027&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020793965&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-020793965 | |
Datensatz im Suchindex
| _version_ | 1805095124393263104 |
|---|---|
| adam_text |
IMAGE 1
CONTENTS
A. INTRODUCTION 1
1 INTRODUCING THE TOPIC AND APPROACHES OF RESEARCH 1
1.1 POINT OF DEPARTURE AND RESEARCH PROBLEM 1
1.2 RESEARCH SCOPE 4
1.3 RESEARCH OBJECTIVES AND QUESTIONS 5
1.4 RESEARCH PROCEDURE AND METHOD 6
1.5 VALUE OF THE RESEARCH, LIMITS AND FURTHER STUDIES 9
1.5.1 VALUE OF THE RESEARCH 9
13.2 LIMITS OND FURTHER STUDIES 10
B. THEORETICAL PART * 11
2. FRAMING THE RESEARCH TOPIC II
2.1 DEFINITION OF RELEVANT TERMS 11
2.I.1 COUNTRY-OF-ORIGIN 11
2.1.2 BRAND IMAGE 15
2.1.3 CONSUMER PURCHASE BEHAVIOR 16
2.2 PUBLICATIONS ON THE RESEARCH TOPIC 17
22.1 COUNTRY-OF-ORIGIN 17
2.2.2 BRAND IMA^E 21
22.3 CONSUMER PURCHASE BEHAVIOR 25
3. CONCEPTUAL FRAMEWORK * 28
3.1 OUTLINE OF RELEVANT CONCEPTS AND THEORIES 28
3.2 FRAMEWORK OF QUANTITATIVE RESEARCH 30
32.1 COUNTRY-OF-ORIGIN AS THE MOST IMPORTANT PURCHASE FACTOR 31
32.2 CHINESE CONSUMERS' PERCEPTION OF "MADE IN GERMANY" 32
3.3 FRAMEWORK OF QUALITATIVE RESEARCH 33
33.1 FROM COUNTRY IMAGE TO COUNTRY-OF-ORIGIN 33
33.2 FROM COUNTRY-OF-ORIGIN TO BRAND IMAGE 34
3 33 FROM COUNTRY-OF-ORIGIN TO PRODUCT EVALUATION 36
33.4 FROM BRAND IMAGE AND PRODUCT EVALUATION TO CONSUMERS' PURCHASE
INTENTION 38
3.4 SYNOPSIS OF THE CONCEPTUAL FRAMEWORK 40
C. EMPIRICAL PART 45
4. QUANTITATIVE RESEARCH 48
4.1 DATA COLLECTION 48
4.1.1 SAMPLE FRAME 48
4.1.2 SURVEY IMPLEMENTATION 48
4.13 DESCRIPTION OF RESPONDENTS' PROFILE 49
4.2. DATA ANALYSIS 53
42.1 PEARSON'S CHI-SQUARE TEST 54
42.2 PEARSON PRODUCT-MOMENT CORRELATION COEFFICIENT (PMCC) 56
4 23 BINOMIAL LOGISTIC REGRESSION 56
4.3 FINDINGS FROM THE QUANTITATIVE RESEARCH 60
43.1 COUNTRY-OF-ORIGIN AS THE MOST IMPORTANT PURCHASE FACTOR (H]) , 60
43.2 PERCEPTION ABOUT "MADE IN GERMANY" (H) * 66
4.4 SYNOPSIS OF QUANTITATIVE RESEARCH 77
5. QUALITATIVE RESEARCH 80
5.1 DATA COLLECTION _ 80
5.1.1 DATA COLLECTION METHODS 80
5.1.2 SAMPLE SIZE 83
5.1.3 SAMPLE RECRUITING 84
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1009064525
DIGITALISIERT DURCH
IMAGE 2
5.2 DATA ANALYSIS 85
5.3 FINDINGS FROM QUALITATIVE RESEARCH 89
53.1 FROM COUNTRY IMAGE OF GERMANY TO CHINESE CONSUMERS' PERCEPTION OF
MIG (H{) 89
53.2 FROM CONSUMERS' PERCEPTION OF COUNTRY-OF-ORIGIN TO BRAND IMAGE (H
2- H^I) 97
5 3.3 FROM COUNTRY-OF-ORIGIN TO CONSUMERS' PERCEPTION OF THE PRODUCT
VALUE (H 3I H^I - HI3) 113 53.4 FROM BRAND IMAGE PERCEPTION TO PRODUCT
EVALUATION (//.,) 122
53.5 FROM BRAND IMAGE AND PRODUCT EVALUATION TO PURCHASE INTENTION
(H3-H5/2) * 125
5.4 SYNOPSIS OF QUALITATIVE RESEARCH 137
5.4.1 SUMMARY OF QUALITATIVE FINDINGS 137
5.42 REFLECTIONS BASED ON QUALITATIVE FINDINGS 139
D. CONCLUSION . * --.- . 143
6. SYNOPSIS AND IMPLICATIONS 143
6.1 SYNOPSIS OF THE THESIS 143
6.2 IMPLICATION FOR MIG PRODUCTS IN CHINA 144
62.1 UNDERSTANDING THE CHINESE MARKET AND CHINESE CONSUMERS 144
62.2 RECOMMENDATIONS FOR MIG PRODUCTS IN CHINA 149
REFERENCES 153 |
| any_adam_object | 1 |
| author | Zheng, Lin |
| author_GND | (DE-588)142465798 |
| author_facet | Zheng, Lin |
| author_role | aut |
| author_sort | Zheng, Lin |
| author_variant | l z lz |
| building | Verbundindex |
| bvnumber | BV036878522 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)700052773 (DE-599)DNB1009064525 |
| dewey-full | 658.8340951 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8340951 |
| dewey-search | 658.8340951 |
| dewey-sort | 3658.8340951 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV036878522</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110510</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">101222s2010 bd|| m||| 00||| eng d</controlfield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1009064525</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783899754193</subfield><subfield code="c">Pb. : EUR 49.90 (DE)</subfield><subfield code="9">978-3-89975-419-3</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783899754193</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)700052773</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1009064525</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-355</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8340951</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Zheng, Lin</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)142465798</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Evaluating the "country-of-origin" impact on consumers' purchase intention</subfield><subfield code="b">"made in Germany" and its influence on Chinese consumers' purchase behavior</subfield><subfield code="c">Lin Zheng</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München</subfield><subfield code="b">AVM</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">231 S.</subfield><subfield code="b">graph. Darst., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Zugl.: München, Techn. Univ., Diss., 2010 u.d.T.: Zheng, Lin: Chinese consumers' perception of "made in Germany" and its impact on purchase intention for German products in the Chinese market</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produkt</subfield><subfield code="0">(DE-588)4139399-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Ursprungsland</subfield><subfield code="0">(DE-588)4231962-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kaufentscheidung</subfield><subfield code="0">(DE-588)4073328-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">China</subfield><subfield code="0">(DE-588)4009937-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">China</subfield><subfield code="0">(DE-588)4009937-4</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kaufentscheidung</subfield><subfield code="0">(DE-588)4073328-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Produkt</subfield><subfield code="0">(DE-588)4139399-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Ursprungsland</subfield><subfield code="0">(DE-588)4231962-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=3636027&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020793965&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020793965</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| geographic | China (DE-588)4009937-4 gnd |
| geographic_facet | China |
| id | DE-604.BV036878522 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T10:54:18Z |
| institution | BVB |
| isbn | 9783899754193 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020793965 |
| oclc_num | 700052773 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-12 DE-355 DE-BY-UBR |
| owner_facet | DE-19 DE-BY-UBM DE-12 DE-355 DE-BY-UBR |
| physical | 231 S. graph. Darst., Kt. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | AVM |
| record_format | marc |
| spelling | Zheng, Lin Verfasser (DE-588)142465798 aut Evaluating the "country-of-origin" impact on consumers' purchase intention "made in Germany" and its influence on Chinese consumers' purchase behavior Lin Zheng München AVM 2010 231 S. graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Zugl.: München, Techn. Univ., Diss., 2010 u.d.T.: Zheng, Lin: Chinese consumers' perception of "made in Germany" and its impact on purchase intention for German products in the Chinese market Produkt (DE-588)4139399-5 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Ursprungsland (DE-588)4231962-6 gnd rswk-swf Kaufentscheidung (DE-588)4073328-2 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content China (DE-588)4009937-4 g Verbraucher (DE-588)4062632-5 s Kaufentscheidung (DE-588)4073328-2 s Produkt (DE-588)4139399-5 s Ursprungsland (DE-588)4231962-6 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3636027&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020793965&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Zheng, Lin Evaluating the "country-of-origin" impact on consumers' purchase intention "made in Germany" and its influence on Chinese consumers' purchase behavior Produkt (DE-588)4139399-5 gnd Verbraucher (DE-588)4062632-5 gnd Ursprungsland (DE-588)4231962-6 gnd Kaufentscheidung (DE-588)4073328-2 gnd |
| subject_GND | (DE-588)4139399-5 (DE-588)4062632-5 (DE-588)4231962-6 (DE-588)4073328-2 (DE-588)4009937-4 (DE-588)4113937-9 |
| title | Evaluating the "country-of-origin" impact on consumers' purchase intention "made in Germany" and its influence on Chinese consumers' purchase behavior |
| title_auth | Evaluating the "country-of-origin" impact on consumers' purchase intention "made in Germany" and its influence on Chinese consumers' purchase behavior |
| title_exact_search | Evaluating the "country-of-origin" impact on consumers' purchase intention "made in Germany" and its influence on Chinese consumers' purchase behavior |
| title_full | Evaluating the "country-of-origin" impact on consumers' purchase intention "made in Germany" and its influence on Chinese consumers' purchase behavior Lin Zheng |
| title_fullStr | Evaluating the "country-of-origin" impact on consumers' purchase intention "made in Germany" and its influence on Chinese consumers' purchase behavior Lin Zheng |
| title_full_unstemmed | Evaluating the "country-of-origin" impact on consumers' purchase intention "made in Germany" and its influence on Chinese consumers' purchase behavior Lin Zheng |
| title_short | Evaluating the "country-of-origin" impact on consumers' purchase intention |
| title_sort | evaluating the country of origin impact on consumers purchase intention made in germany and its influence on chinese consumers purchase behavior |
| title_sub | "made in Germany" and its influence on Chinese consumers' purchase behavior |
| topic | Produkt (DE-588)4139399-5 gnd Verbraucher (DE-588)4062632-5 gnd Ursprungsland (DE-588)4231962-6 gnd Kaufentscheidung (DE-588)4073328-2 gnd |
| topic_facet | Produkt Verbraucher Ursprungsland Kaufentscheidung China Hochschulschrift |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=3636027&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020793965&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT zhenglin evaluatingthecountryoforiginimpactonconsumerspurchaseintentionmadeingermanyanditsinfluenceonchineseconsumerspurchasebehavior |