Design to thrive: creating social networks and online communities that last
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Burlington, MA
Morgan Kaufmann Publishers
2010
Elsevier |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 234 S. Ill. 24 cm |
| ISBN: | 9780123749215 0123749212 |
Internformat
MARC
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| 010 | |a 2009040763 | ||
| 020 | |a 9780123749215 |c alk. paper |9 978-0-12-374921-5 | ||
| 020 | |a 0123749212 |c alk. paper |9 0-12-374921-2 | ||
| 035 | |a (OCoLC)699678234 | ||
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| 100 | 1 | |a Howard, Tharon W. |e Verfasser |0 (DE-588)1317212150 |4 aut | |
| 245 | 1 | 0 | |a Design to thrive |b creating social networks and online communities that last |c Tharon W. Howard |
| 264 | 1 | |a Burlington, MA |b Morgan Kaufmann Publishers |c 2010 | |
| 264 | 1 | |a Elsevier | |
| 300 | |a XIV, 234 S. |b Ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Online social networks | |
| 650 | 0 | 7 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
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| 856 | 4 | 2 | |m Digitalisierung UB Regensburg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020790293&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-020790293 | |
Datensatz im Suchindex
| _version_ | 1817613179846393856 |
|---|---|
| adam_text |
Table
of
Contents
FOREWORD
.ix
ACKNOWLEDGMENTS
.xi
CHAPTER
1 ·
Why Design to Thrive?
Why?
.1
Buzz—Why Should You Be Interested?
.1
What Experience Has Taught Me
.2
Five Types of Online Groups Clients Seek
.4
Technological Testosterone Poisoning
.6
RIBS: The Four Elements Necessary for Long-Term Success
.7
What Are Ribs Good for?
.8
Works Cited
.9
CHAPTER
2 ·
The Nature of the Beasts
What Are We Talking About?
.11
Synopsis
.11
What Is a Social Network (Compared to an Online Community)?
.12
What Is an Online Community (Compared to Lists, Discussion
Groups, or Forums)?
.22
Conclusion
.26
Works Cited
.27
CHAPTER
3 ·
Why Invest in Social Networks
and Online Communities
What Are These Systems Good For?
.29
Synopsis
.29
Why Build Social Networks and Communities?
.29
Conclusion
.■.41
Works Cited
.41
CHAPTER
4 ·
Remuneration
Crafting Meaningful Social Experiences.
.43
Synopsis
.43
Introduction
.44
Remuneration as User Experience
.45
Remuneration Does Not Equal Functionality or the
Business Model
.47
Be Responsible for the User Experience
.49
Scratching the Sociability Itch
.51
Putting "Business before Pleasure".
.53
What /s Remuneration?
.54
Techniques
.57
1.
Make The Text Editor Fun; Add Emoticons
.58
2.
Use a Subscription Application Form
.61
3.
Mentors Teach
.62
4.
Seed the Discussion
.63
5.
Use Stars on Messages to show Memberships Contribution
Levels
.65
6.
Rank the Value of Members' Messages
.66
7.
Remove the Fear Factor by Providing Examples of How to Participate
.68
8.
Create a Safe Environment by Sending out "Tickle" Messages
.70
9.
Create a Regular Event
.71
10.
Don't Automatically Archive.
.73
11.
Discourage Attempts to Send Conversations to Other Blogs,
Websites, Discussion Groups
.75
12.
Ban Redistribution Servers and Cross-Postings
.76
Conclusion
.,.„.77
Works Cited
.78
CHAPTERS
·
Influence
Differences in Members' Social Experience Needs
.81
Synopsis
.
t
.81
Introduction
.
>>imii
.82
The Importance of Influence
.82
The Consequence of Disallowing Influence
. . 83
.84
Types of Members and Need for Influence
.85
Techniques
.
1.
Set Up an Advisory Council
.103
2.
Respond to Every Concern Without "Administrivia"
.106
3.
Show the Number of Times that a Message has been Viewed
.107
4.
Have a "Report-a-Problem" on Every Page of the Site
.109
5.
Include in Your Application Why They Want to Join
.110
6.
Have Exit Surveys
.
Ill
7.
Run Periodic Surveys
.112
8.
Allow Avatars
.113
9.
Require Profiles
.115
10.
Create a Visitor's Center
.117
11.
Put Novices with Novices
.117
12.
Give Elders Opportunities
.118
13.
Demand Respect
.118
14.
Publish and Enforce Safety Policies
.121
Conclusion
.127
Works Cited
.127
CHAPTER
6 ·
Belonging
Designing the Experience of Belonging
.129
Synopsis
.129
Introduction
.130
Initiation Rituals
.130
Stories of Origin
.131
Leveling Up Rituals
.135
Mythologies
.138
Symbols and Codes
.140
Protocols, Routines, and
Schemas.141
Techniques
.144
1.
Create and Distribute a Story of Origin
.144
2.
Create an Initiation Ritual.
.145
3.
Encourage Your Leaders and Elders to Share Mythologies
.146
4.
Encourage Members to Share Myths and Stories About
Themselves
.148
5.
Create Leveling Up Ceremonies
.152
6.
Establish Routines and Protocols
.154
7.
Establish Symbols, Colors, and Visual Identities
.157
8.
Use an Application for Membership as an Initiation Ritual
.162
Conclusion
.165
Works Cited
.165
CHAPTER
7 ·
Significance
Building
Gravitas,
Brand, and Recognition
.167
Synopsis
.167
Introduction
.168
The Paradox of Exclusivity
.168
Acquiring "Social Capital" and Significance
.170
Quality vs Quantity
.173
Using Nodes and Connectors to Start the Conversation
.173
Deciding How to Contact Influentials
.176
Techniques
.186
1.
Provide a Story that Shares a Vision.
.187
2.
List Members' Accomplishments
.188
3.
Participate in Influential Communities to Create Trails
Back to Yours
.188
4.
Build Your Social Network or Community in a Custom Space
.189
5.
Make Connections with Other Leaders in Social Media
.190
6.
Celebrate Celebrities
.191
7.
Create a Contest, Game, or Video
.193
8.
Mobilize your Existing Members
.193
Conclusion
.196
Works Cited
.196
CHAPTER
8 ·
Technology Changes Rapidly; Humans Don't
How Lessons from Communication Technologies of the Past
Can Inform Our Future
.199
Synopsis
.199
The Power of Social Media to Effect Change
.200
Technology Changes Rapidly; People Don't
.205
Looking Backward to Look Ahead
.207
The Origins of Copyrights
.209
The Dilemma of Control vs Creativity
.215
Investing in Future Literacies
.219
Decision-Making Contexts will Dominate the Marketplace
.221
Works Cited
. 223
Index.
.
225 |
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| id | DE-604.BV036874785 |
| illustrated | Illustrated |
| indexdate | 2024-12-05T15:03:25Z |
| institution | BVB |
| isbn | 9780123749215 0123749212 |
| language | English |
| lccn | 2009040763 |
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| spelling | Howard, Tharon W. Verfasser (DE-588)1317212150 aut Design to thrive creating social networks and online communities that last Tharon W. Howard Burlington, MA Morgan Kaufmann Publishers 2010 Elsevier XIV, 234 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Online social networks Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Soziales Netzwerk (DE-588)4055762-5 s Social Media (DE-588)4639271-3 s DE-604 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020790293&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Howard, Tharon W. Design to thrive creating social networks and online communities that last Online social networks Soziales Netzwerk (DE-588)4055762-5 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4055762-5 (DE-588)4639271-3 |
| title | Design to thrive creating social networks and online communities that last |
| title_auth | Design to thrive creating social networks and online communities that last |
| title_exact_search | Design to thrive creating social networks and online communities that last |
| title_full | Design to thrive creating social networks and online communities that last Tharon W. Howard |
| title_fullStr | Design to thrive creating social networks and online communities that last Tharon W. Howard |
| title_full_unstemmed | Design to thrive creating social networks and online communities that last Tharon W. Howard |
| title_short | Design to thrive |
| title_sort | design to thrive creating social networks and online communities that last |
| title_sub | creating social networks and online communities that last |
| topic | Online social networks Soziales Netzwerk (DE-588)4055762-5 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Online social networks Soziales Netzwerk Social Media |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020790293&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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