Social media marketing: the next generation of business engagement
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Indianapolis, Ind.
Wiley Pub.
2010
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Beschreibung: | Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications Includes bibliographical references and index |
| Beschreibung: | XIX, 388 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9780470634035 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV036872883 | ||
| 003 | DE-604 | ||
| 005 | 20181127 | ||
| 007 | t| | ||
| 008 | 101217s2010 xx ad|| |||| 00||| eng d | ||
| 015 | |a GBB080881 |2 dnb | ||
| 020 | |a 9780470634035 |9 978-0-470-63403-5 | ||
| 035 | |a (OCoLC)646115297 | ||
| 035 | |a (DE-599)BVBBV036872883 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 |a DE-473 |a DE-Aug4 |a DE-B170 |a DE-B768 | ||
| 082 | 0 | |a 658.8/72 |2 22 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Evans, Dave |d 1956- |e Verfasser |0 (DE-588)143627902 |4 aut | |
| 245 | 1 | 0 | |a Social media marketing |b the next generation of business engagement |c Dave Evans with Jake McKee |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Indianapolis, Ind. |b Wiley Pub. |c 2010 | |
| 300 | |a XIX, 388 S. |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media / Marketing | |
| 650 | 4 | |a Social marketing | |
| 650 | 4 | |a Customer relations | |
| 650 | 0 | 7 | |a Facebook |0 (DE-588)7679337-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Twitter |g Softwareplattform |0 (DE-588)7660487-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |D s |
| 689 | 0 | 2 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |D s |
| 689 | 0 | 3 | |a Twitter |g Softwareplattform |0 (DE-588)7660487-1 |D s |
| 689 | 0 | 4 | |a Facebook |0 (DE-588)7679337-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a McKee, Jake |e Verfasser |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-020788411 | |
Datensatz im Suchindex
| DE-BY-863_location | 1000 |
|---|---|
| DE-BY-FWS_call_number | 1000/QP 650 E92st |
| DE-BY-FWS_katkey | 395832 |
| DE-BY-FWS_media_number | 083101243153 |
| _version_ | 1819742064239181824 |
| adam_text | |
| any_adam_object | |
| author | Evans, Dave 1956- McKee, Jake |
| author_GND | (DE-588)143627902 |
| author_facet | Evans, Dave 1956- McKee, Jake |
| author_role | aut aut |
| author_sort | Evans, Dave 1956- |
| author_variant | d e de j m jm |
| building | Verbundindex |
| bvnumber | BV036872883 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)646115297 (DE-599)BVBBV036872883 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV036872883 |
| illustrated | Illustrated |
| indexdate | 2024-12-29T04:01:08Z |
| institution | BVB |
| isbn | 9780470634035 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020788411 |
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| physical | XIX, 388 S. Ill., graph. Darst. 24 cm |
| publishDate | 2010 |
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| publisher | Wiley Pub. |
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| spellingShingle | Evans, Dave 1956- McKee, Jake Social media marketing the next generation of business engagement Internet marketing Social media / Marketing Social marketing Customer relations Facebook (DE-588)7679337-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Twitter Softwareplattform (DE-588)7660487-1 gnd |
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| title | Social media marketing the next generation of business engagement |
| title_auth | Social media marketing the next generation of business engagement |
| title_exact_search | Social media marketing the next generation of business engagement |
| title_full | Social media marketing the next generation of business engagement Dave Evans with Jake McKee |
| title_fullStr | Social media marketing the next generation of business engagement Dave Evans with Jake McKee |
| title_full_unstemmed | Social media marketing the next generation of business engagement Dave Evans with Jake McKee |
| title_short | Social media marketing |
| title_sort | social media marketing the next generation of business engagement |
| title_sub | the next generation of business engagement |
| topic | Internet marketing Social media / Marketing Social marketing Customer relations Facebook (DE-588)7679337-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Twitter Softwareplattform (DE-588)7660487-1 gnd |
| topic_facet | Internet marketing Social media / Marketing Social marketing Customer relations Soziales Netzwerk Online-Marketing World Wide Web 2.0 Twitter Softwareplattform Lehrbuch |
| work_keys_str_mv | AT evansdave socialmediamarketingthenextgenerationofbusinessengagement AT mckeejake socialmediamarketingthenextgenerationofbusinessengagement |
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 650 E92st |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |