Effective strategy implementation: conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Gabler
2011
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Schriften zum europäischen Management
Gabler Research |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Angekündigt u.d.T.: Huber, Adele J.: Effective Strategy Implementation in Marketing |
| Beschreibung: | XX, 131 S. 210 mm x 148 mm |
| ISBN: | 9783834927682 3834927686 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | IMAGE 1
TABLE OF CONTENTS XI
TABLE OF CONTENTS
FOREWORD VII
ACKNOWLEDGEMENTS IX
LIST OF FIGURES XV
LIST OF TABLES XVII
LIST OF ABBREVIATIONS AND SYMBOLS XIX
PREFACE 3
REFERENCES 6
PAPER I
EFFECTIVE BRAND STRATEGY IMPLEMENTATION:
REVIEW OF LITERATURE AND AVENUES FOR FUTURE RESEARCH 9
LITERATURE REVIEW 11
BRAND STRATEGY IMPLEMENTATION CHARACTERISTICS 12
DETERMINANTS OF BRAND STRATEGY IMPLEMENTATION 15
OUTCOMES OF BRAND STRATEGY IMPLEMENTATION 17
MODERATORS 19
CONCLUSION 20
CONCEPTUAL FRAMEWORK AND PROPOSITIONS 21
IMPLEMENTATION-RELATED BRAND STRATEGY FORMULATION CAPABILITIES
AND THE EFFECTIVENESS OF BRAND STRATEGY IMPLEMENTATION 23
ORGANIZATIONAL LEARNING CAPABILITIES AS MODERATORS OF BSI
EFFECTIVENESS 29
BRAND STRATEGY IMPLEMENTATION CAPABILITIES AND FIRM PERFORMANCE 32
CONCLUSION 34
REFERENCES 36
PAPER II
THE STRATEGY IMPLEMENTATION CAPABILITY (SIC) SCALE: A LEARNING-BASED
MEASURE OF HOW TO MAKE STRATEGY IMPLEMENTATION EFFECTIVE 43
CONCEPTUALIZATION OF CONSTRUCT 46
STRATEGY IMPLEMENTATION AS ORGANIZATIONAL LEARNING 46
STRATEGY IMPLEMENTATION CAPABILITY 48
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1008180033
DIGITALISIERT DURCH
IMAGE 2
XII TABLE OF CONTENTS
SCALE DEVELOPMENT 52
SCALE GENERATION 53
SCALE REFINEMENT 58
SCALE VALIDATION 65
SCALE REDUCTION 70
CONVERGENT AND FACE VALIDITY OF SHORT SIC SCALES 73
NOMOLOGICAL VALIDITY OF SHORT SIC SCALES 73
DISCUSSION AND CONCLUSION 75
REFERENCES 80
APPENDIX 86
PAPER III
HOW INNOVATIVE MARKETING STRATEGIES TRANSLATE INTO FIRM PERFORMANCE:
THE KEY ROLE OF FIRMS STRATEGY IMPLEMENTATION CAPABILITIES 91
STRATEGY IMPLEMENTATION AS ORGANIZATIONAL LEARNING 94
STRATEGY IMPLEMENTATION CAPABILITIES 96
CONCEPTUAL MODEL AND HYPOTHESES 98
THE TRADITIONAL PERSPECTIVE: THE STRATEGY INNOVATIVENESS-STRATEGY
STRENGTH-STRATEGY IMPLEMENTATION EFFECTIVENESS-FIRM PERFORMANCE
RELATIONSHIP 100
THE MEDIATING ROLE OF FIRMS STRATEGY IMPLEMENTATION CAPABILITIES 102
THE COMMUNICATION PERSPECTIVE: THE STRATEGY INNOVATIVENESS- STRATEGY
CLARITY- IMPLEMENTATION EFFECTIVENESS RELATIONSHIP 102
EFFECTS OF STRATEGY IMPLEMENTATION CAPABILITY ON STRATEGY CLARITY 103
STRATEGY IMPLEMENTATION CAPABILITY AS A MODERATOR OF THE STRATEGY
INNOVATIVENESS-STRATEGY CLARITY-STRATEGY IMPLEMENTATION EFFECTIVE- NESS
RELATIONSHIP 104
METHOD 105
SAMPLE AND DATA COLLECTION 105
MEASURES 107
IMAGE 3
TABLE OF CONTENTS XI11
RESULTS 109
ASSESSMENT OF CONSTRUCT RELIABILITY AND VALIDITY 109
TESTS OF THE HYPOTHESIZED RELATIONSHIPS 112
DISCUSSION 116
LIMITATIONS AND FUTURE RESEARCH 120
REFERENCES 122
APPENDIX 128
|
| any_adam_object | 1 |
| author | Huber, Adele J. |
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| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Thesis Book |
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| id | DE-604.BV036863040 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:49:40Z |
| institution | BVB |
| isbn | 9783834927682 3834927686 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020778763 |
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| physical | XX, 131 S. 210 mm x 148 mm |
| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | Gabler |
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| series2 | Schriften zum europäischen Management Gabler Research |
| spelling | Huber, Adele J. Verfasser (DE-588)1014104335 aut Effective strategy implementation conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance Adele J. Huber 1. ed. Wiesbaden Gabler 2011 XX, 131 S. 210 mm x 148 mm txt rdacontent n rdamedia nc rdacarrier Schriften zum europäischen Management Gabler Research Angekündigt u.d.T.: Huber, Adele J.: Effective Strategy Implementation in Marketing Zugl.: Bern, Univ., Diss., 2010 Organisatorisches Lernen (DE-588)4198012-8 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Implementation (DE-588)4026661-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Strategisches Management (DE-588)4124261-0 s Implementation (DE-588)4026661-8 s Organisatorisches Lernen (DE-588)4198012-8 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020778763&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Huber, Adele J. Effective strategy implementation conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance Organisatorisches Lernen (DE-588)4198012-8 gnd Strategisches Management (DE-588)4124261-0 gnd Implementation (DE-588)4026661-8 gnd |
| subject_GND | (DE-588)4198012-8 (DE-588)4124261-0 (DE-588)4026661-8 (DE-588)4113937-9 |
| title | Effective strategy implementation conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance |
| title_auth | Effective strategy implementation conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance |
| title_exact_search | Effective strategy implementation conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance |
| title_full | Effective strategy implementation conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance Adele J. Huber |
| title_fullStr | Effective strategy implementation conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance Adele J. Huber |
| title_full_unstemmed | Effective strategy implementation conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance Adele J. Huber |
| title_short | Effective strategy implementation |
| title_sort | effective strategy implementation conceptualizing firms strategy implementation capabilities and assessing their impact on firm performance |
| title_sub | conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance |
| topic | Organisatorisches Lernen (DE-588)4198012-8 gnd Strategisches Management (DE-588)4124261-0 gnd Implementation (DE-588)4026661-8 gnd |
| topic_facet | Organisatorisches Lernen Strategisches Management Implementation Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020778763&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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