The complete guide to self publishing: everything you need to know to write, publish, promote, and sell your own book
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati, Ohio
Writer's Digest Books
2010
|
| Ausgabe: | 5. ed |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Rev. ed. of: Complete guide to self publishing / by Tom Ross, 4th ed., 2002 Includes bibliographical references and index |
| Beschreibung: | 555 S. 22 cm |
Internformat
MARC
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| 100 | 1 | |a Ross, Marilyn J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The complete guide to self publishing |b everything you need to know to write, publish, promote, and sell your own book |c Marlyn Ross & Sue Collier |
| 250 | |a 5. ed | ||
| 264 | 1 | |a Cincinnati, Ohio |b Writer's Digest Books |c 2010 | |
| 300 | |a 555 S. |c 22 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Rev. ed. of: Complete guide to self publishing / by Tom Ross, 4th ed., 2002 | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Self-publishing / United States | |
| 650 | 4 | |a Self-publishing / Canada | |
| 650 | 4 | |a Self-publishing |z United States | |
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Datensatz im Suchindex
| _version_ | 1804143559655292928 |
|---|---|
| adam_text | TABLE
OF
CONTENTS
Part
I: TODAY S PUBLISHING
SCENE
1.
Your Portal to Self-Publishing: Enter Here
........... 2
•
Success Stories From Yesterday and Today
.......... 2
•
The Rewards of Do-It-Yourself Publishing
......... 9
•
Stumbling Blocks to Avoid
..................... 11
•
The Many Hats of a Self-Publisher
............... 12
•
Identifying Your Motivation
.................... 14
•
Setting Goals
............................... 16
2.
Alternatives for Getting Into Print: From POD
to Subsidy Publishing-and Everything In Between.
... 21
•
Traditional Publishers
......................... 21
•
Self-Publishers
.............................. 22
•
POD Self-Publishers —Another Twist
........... 22
•
Subsidy/Vanity Publishers
...................... 23
•
What to Expect
—
and Not to Expect
—
From a
Subsidy Publisher
............................ 25
•
What Does Subsidy and POD Publishing Cost?
...... 27
•
How to Check a Subsidy or POD
Publisher s Credentials
........................ 28
•
Analyzing the Subsidy Publisher s Contract
......... 29
•
Working With Subsidy Publishers
................ 30
•
Exploring Print on Demand
.................... 31
•
Yet Another Option: Copublishing
............... 33
3.
Cyberoptions-Reading Between the
Lines of E-books
.............................. 36
•
Journeying Through the E-book Jungle
........... 37
•
Reading Devices
............................ 37
•
Format
Standards............................
38
•
Security Against Copyright Infringement
.......... 39
•
Getting Started in Electronic Publishing
...........40
•
Pricing E-books
.............................
•
Who Are the Players?
.........................
41
•
Where It All Began: Stories From the Trenches
......42
•
More Adventures in Electronic
Information Delivery
.........................
PART II: Start-Up Considerations to
Get You Off on the Right Foot
4.
Scoping Out a Marketable Subject
................
5*
•
Capitalizing on New Trends
....................
•
Researching Potential Markets
..................
•
Positioning for Profit
.........................
^
•
Write What You Know
.......................
57
•
Finding Your Interests
........................
^
•
Building on Your Platform
.....................
60
•
Alternatives for Entrepreneurial Types
............
^
•
Cookbooks as Moneymakers
....................
^
•
A Case for Novels, Memoirs, and Poetry
...........
3
•
Titles That Hook Readers
......................
66
5.
Product Development: Writing Your Book or Booklet
. . 72
•
Treasures on the Web
.........................
^
•
And in Your Library
..........................
73
•
Permission Guidelines for Using
Copyrighted Material
.........................
^
•
The Easy Way to Organize a Nonfiction Book
......
81
•
Getting Started
..............................
82
•
Writing Tight, Snappy Copy
....................
83
•
Tips for Writing Best-Seller-Quality Fiction
........ 87
•
Front and Back Matter: Powerful Sales Persuaders
.... 90
•
Planting Editorial Material for More Sales Clout
..... 93
•
Editing Your Work
........................... 94
6.
Establishing Your Publishing Company and
Generating Capital
.............................100
•
The Ideal Business Location
....................100
•
Naming Your Publishing Company
..............101
•
Forming Your Business Entity
..................102
•
Licenses and Permits
..........................105
•
Your Company Image
........................105
•
Thirty-One Ways to Generate Working Capital
.....107
7.
Mastering Operating Procedures
..................119
•
Your How to Do It Plan of Attack
..............119
•
Determining Monthly Expenses
.................120
•
Bookkeeping
...............................122
•
Order Fulfillment
............................124
•
Monthly Billings
............................130
•
Returns
...................................133
•
Inventory Control
...........................133
•
Secrets of Proper Pricing and Discounts
...........134
•
Taxes and Deductions
.........................140
•
Miscellaneous Tips for a Smooth-Running Business
. . 143
•
Four Rules That Will Almost Guarantee
You Success
................................147
8.
Must-Do Important Early Activities
.................
Í50
•
Preparing
a
Castorf...........................150
•
Choosing the Right Publication Date
...........153
•
Securing Your ISBN
..........................154
• The Bookland
ΕΑΝ
Scanning Symbol
............155
•
The All-Important Books in Print
...............157
•
Library of Congress Card Number
...............158
•
Cataloging in Publication Program
...............158
•
Powerful Prepublication Attention Getters
.........159
PART III: Creating a Quality Product
That Attracts Buyers
9.
Wow! Design and Typesetting
....................168
•
The Importance of Good Cover Design
...........168
•
Pieces of the Interior Puzzle
....................180
•
Page Design and Typesetting
...................194
•
Proofreading Procedures
.......................202
•
Creating an Irresistible Index
...................204
10.
Affordable Book Manufacturing-
the Printing Process
...........................210
•
Traditional Book Manufacturing
................210
•
Print on Demand
............................213
•
Quotes, Proofs, Galleys, and Other Details
.........214
•
Binding Options
.............................219
•
Copyright Registration
........................222
PART IV: Killer PR—The Great Equalizer
11.
Initiating a Nationwide Marketing Plan
With Publicity Pizzazz
..........................227
•
Developing a Pow! Marketing Plan
...............227
•
Facts of Publishing Life
........................229
•
Getting Reviewed
...........................230
•
Advance Activities
...........................234
•
Special Literary Publicity Opportunities
...........239
• Publicity
for Fiction Writers and Poets
............240
•
Writing Effective News Releases
.................241
•
Where to Obtain Free Listings
..................246
12.
Using the Web to Rally Buzz and Business
........252
•
Creating a Web Site That s a Surfer Magnet
........252
•
Getting Positioned for Traffic
...................256
•
Using Internet PR to Start a Buzz
................258
•
Nine Ingenious Ways to Use Amazon.com to
Your Advantage
.............................265
13.
Provocative Promotional Strategies
...............272
•
Getting Newspaper Coverage off the Book Pages
.... 272
•
Recycle, Recycle, Recycle
.....................279
•
More Creative Print Angles for Writers on a Budget
. . 280
•
Start Locally, Grow Nationally
..................283
•
Generating Radio and TV Interviews
.............284
•
More Promotional Tactics to Create Momentum
.... 295
14.
Turning Book Signings Into Stellar Events
..........303
•
What to Expect
.............................303
•
What to Do Before Your Book Signing
...........304
•
Preparation for a Successful Experience
............306
•
Actions to Take While You re in the Store
.........307
•
Other Useful Advice
..........................308
•
Less Common Venues for Signings
...............309
PART V: Selling Books the Usual Ways
15.
Milking the Standard Channels of Distribution
.......314
•
Getting Your Baby Into Bookstores
.............314
•
Reaching Wholesalers and Distributors
............321
•
Understanding Exclusive (Master) Distribution
......329
•
Tapping the Lucrative Library Market
.............331
•
Going After Educational Sales
...................338
•
Using Commissioned Sales Reps
.................341
16.
Crafting Ads That Reel in Results
.................344
•
The Trade Publishers Approach
.................344
•
Developing Sales Materials With Punch
...........346
•
Advertising to Target Audiences
.................351
•
Point-of-Purchase Sales Aids
....................351
•
Co-Op Advertising
..........................352
•
Innovative Advertising Maneuvers
...............353
•
Mail-Order Classified Ads That Sell
..............356
•
Tracking Results
............................361
•
Graduating to Display Ads
.....................364
•
Some Final Thoughts
.........................369
17.
Direct Marketing Smarts
........................372
•
An American Tradition
........................372
•
The Offer
..................................373
•
The Package
................................373
•
Finding Your Market
.........................376
•
The Fine Points of Mailing Lists
.................377
•
More Strategy
...............................378
•
Success Story
...............................380
18.
Tapping Into Lucrative Subsidiary Rights
...........383
•
What Are Subsidiary Rights?
...................383
•
Selling Your Book in Pieces
..................384
•
Tapping Into Book Clubs
......................388
•
Licensing Paperback Reprint Rights
..............389
•
Making Money on Foreign and Translation Rights
. . . 391
•
Other Ways to Profit From Sub Spin-Offs
..........392
■»»#«*■
PART VI:
Nontraditional
Venues for
Generating More Sales
19.
Social Media Marketing-New Rules
for Added Revenue
............................397
•
Overview
..................................397
•
Social Networks
.............................398
•
Avoiding Mistakes in Your Social Media
Marketing Plan
..............................406
•
Promoting Your Book Via Videos, Podcasts,
and Blogs
..................................407
•
Virtual Author Tours
.........................412
•
Online Communities
.........................413
20.
Originating Extraordinary
Out-of-the-Box Opportunities
...................417
•
Creative Thinking Pays
.......................417
•
Other Retail Outlets Will Carry
Your Product
...............................418
•
Premium Books and Merchandise Tie-ins
..........421
•
Hitting the Catalog Jackpot
....................425
•
Become a Paid Spokesperson?
...................430
•
More Maverick Sales Opportunities
..............431
21.
Seminars, Classes, and Trade Shows Can
Multiply Your Profits
...........................437
•
Giving Talks and Seminars
.....................437
•
Readings for the Literary Inclined
................441
•
How to Develop a Free Author Tour
..............441
•
Self-Sponsored Seminar Strategy
.................443
•
Working Conventions, Trade Shows,
and Book Fairs
..............................446
PART
VII:
Propelling Your Business
Through the Stratosphere
22.
Bagging the Big Game: Selling Your
Self-Published Book to a Goliath
.................452
•
Insider s Sources for Finding the Right Publisher
.... 452
•
Launching a Compelling Sales Campaign
..........454
•
Negotiating Contracts in Your Best Interest
........459
•
Getting Your Share of the Marketing Dollar
........465
23.
Enlarge Your Kingdom: Move Up to
Small Press Status
...........................
468
•
Good Growing Pains
.........................468
•
Various Tips and Techniques for Thriving
..........470
•
The Winning Combination: Niche Publishing
and
Backlist
Books
...........................473
•
Putting It All Together
........................
477
Afterword
......................................479
Self-Publishing Timetable
..........................480
Appendix A: Piloting Your Successful Marketing Plan
.... 486
Appendix B: Organizations and Other Information Sources
. 488
Appendix C: Canadian Resources
...................
492
Appendix D: Selected Book Manufacturers
............
497
Appendix E: Marketing Contacts
....................
50°
Appendix F: Other Helpful Information
................
51°
Bibliography/Recommended Reading
................
512
Glossary and Definitions of Acronyms
................
519
Index
............ .. .545
LIST OF ILLUSTRATIONS
Excerpt From Books In Print
..........................60
Request for Permission to Reprint Material
..............80
Profit and Loss Projection Chart
.......................123
Invoice
.........................................126
Monthly Statement
.................................132
Bookland
ΕΑΝ
Scanning Symbol
......................156
Book Covers
......................................171
Dust Jacket Dimensions
..............................178
Paper Bulk Chart
..................................181
Example of Page Design
.............................186
Example of Bad Page Design
..........................187
Copyright Page
....................................190
Typography Chart
..................................198
Proofreader s Marks
................................204
Overrun of Cover
..................................217
Mention in Magazine
...............................232
Acknowledgment Form
..............................235
Galley Sheet
......................................236
Letter to Reviewer
.................................238
News Release
.....................................244
Marketing Postcard
.................................245
Available for Interview Sheet
..........................276
Review Sheet
.....................................280
Free Tips Article
.................................282
Media Sheet to Mail
................................287
Comment Card
....................................299
Pitch Letter to Wholesalers
...........................327
Flier for Distributors/Wholesalers
......................328
List of Illustrations Continued
Library Follow-Up Letter
............................333
Reviews
.........................................334
Book Spec Sheet for the Trade
........................347
Consumer Sales Flier
...............................348
Publicity Letter
....................................350
Display Ad
.......................................364
Reverses and Screens
...............................366
Suggested Excerpt Offerings
..........................387
Discount Schedule for Quantity Purchase
................420
Catalog Information Sheet
...........................429
Reprint Rights Letter
...............................455
|
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| spelling | Ross, Marilyn J. Verfasser aut The complete guide to self publishing everything you need to know to write, publish, promote, and sell your own book Marlyn Ross & Sue Collier 5. ed Cincinnati, Ohio Writer's Digest Books 2010 555 S. 22 cm txt rdacontent n rdamedia nc rdacarrier Rev. ed. of: Complete guide to self publishing / by Tom Ross, 4th ed., 2002 Includes bibliographical references and index Self-publishing / United States Self-publishing / Canada Self-publishing United States Selbstverlag (DE-588)4193577-9 gnd rswk-swf Kanada USA Kanada (DE-588)4029456-0 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Kanada (DE-588)4029456-0 g Selbstverlag (DE-588)4193577-9 s DE-604 Collier, Sue Verfasser (DE-588)143384112 aut Digitalisierung BSB Muenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020776201&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ross, Marilyn J. Collier, Sue The complete guide to self publishing everything you need to know to write, publish, promote, and sell your own book Self-publishing / United States Self-publishing / Canada Self-publishing United States Selbstverlag (DE-588)4193577-9 gnd |
| subject_GND | (DE-588)4193577-9 (DE-588)4029456-0 (DE-588)4078704-7 |
| title | The complete guide to self publishing everything you need to know to write, publish, promote, and sell your own book |
| title_auth | The complete guide to self publishing everything you need to know to write, publish, promote, and sell your own book |
| title_exact_search | The complete guide to self publishing everything you need to know to write, publish, promote, and sell your own book |
| title_full | The complete guide to self publishing everything you need to know to write, publish, promote, and sell your own book Marlyn Ross & Sue Collier |
| title_fullStr | The complete guide to self publishing everything you need to know to write, publish, promote, and sell your own book Marlyn Ross & Sue Collier |
| title_full_unstemmed | The complete guide to self publishing everything you need to know to write, publish, promote, and sell your own book Marlyn Ross & Sue Collier |
| title_short | The complete guide to self publishing |
| title_sort | the complete guide to self publishing everything you need to know to write publish promote and sell your own book |
| title_sub | everything you need to know to write, publish, promote, and sell your own book |
| topic | Self-publishing / United States Self-publishing / Canada Self-publishing United States Selbstverlag (DE-588)4193577-9 gnd |
| topic_facet | Self-publishing / United States Self-publishing / Canada Self-publishing United States Selbstverlag Kanada USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020776201&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT rossmarilynj thecompleteguidetoselfpublishingeverythingyouneedtoknowtowritepublishpromoteandsellyourownbook AT colliersue thecompleteguidetoselfpublishingeverythingyouneedtoknowtowritepublishpromoteandsellyourownbook |