Global advertising, attitudes and audiences:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Routledge
2011
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge advances in management and business studies
44 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 167 S. |
| ISBN: | 9780415875974 |
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Datensatz im Suchindex
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| adam_text | Titel: Global advertising, attitudes and audiences
Autor: Wilson, Tony
Jahr: 2011
Contents
Acknowledgements and Co-Researchers viii
Introduction ix
1 Audiences Articulating Advertising 1
2 Beyond Attitudes: To the Audience Itself!
Understanding Consumers: Interpretive Inductivism 22
3 Interpreting Place Branding: Absorbing or Alienating? 44
4 From Productive Consumer to Reflective Citizen: A Reception
Study of Advertising Academia Online 61
5 Cellphone Connections: Audiences Activating Agora 76
6 Mall-eable Media Marketing: Give Reality the Slip? 92
7 Banks, Blogging and Reflexive Branding 109
Conclusion: Note for a Method of Marketing Research 118
Appendix: Constructing Marketed Meaning from Consumer
Culture Two Television Advertisements: A Reception Study 119
Notes 133
References 141
Index 161
|
| any_adam_object | 1 |
| author | Wilson, Tony |
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| callnumber-first | H - Social Science |
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| callnumber-search | HF5823 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17200 MS 7970 |
| ctrlnum | (OCoLC)706048886 (DE-599)BVBBV036858683 |
| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV036858683 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:49:33Z |
| institution | BVB |
| isbn | 9780415875974 |
| language | English |
| lccn | 2010005071 |
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| physical | XIV, 167 S. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge advances in management and business studies |
| series2 | Routledge advances in management and business studies |
| spelling | Wilson, Tony Verfasser aut Global advertising, attitudes and audiences Tony Wilson 1. publ. New York, NY [u.a.] Routledge 2011 XIV, 167 S. txt rdacontent n rdamedia nc rdacarrier Routledge advances in management and business studies 44 Includes bibliographical references and index Advertising Telemarketing Markenpolitik (DE-588)4144679-3 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-188 Markenpolitik (DE-588)4144679-3 s Online-Marketing (DE-588)7706419-7 s Globalisierung (DE-588)4557997-0 s Erscheint auch als Online-Ausgabe 978-0-203-84634-6 Routledge advances in management and business studies 44 (DE-604)BV011193797 44 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020774496&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wilson, Tony Global advertising, attitudes and audiences Routledge advances in management and business studies Advertising Telemarketing Markenpolitik (DE-588)4144679-3 gnd Globalisierung (DE-588)4557997-0 gnd Werbung (DE-588)4065541-6 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4557997-0 (DE-588)4065541-6 (DE-588)7706419-7 |
| title | Global advertising, attitudes and audiences |
| title_auth | Global advertising, attitudes and audiences |
| title_exact_search | Global advertising, attitudes and audiences |
| title_full | Global advertising, attitudes and audiences Tony Wilson |
| title_fullStr | Global advertising, attitudes and audiences Tony Wilson |
| title_full_unstemmed | Global advertising, attitudes and audiences Tony Wilson |
| title_short | Global advertising, attitudes and audiences |
| title_sort | global advertising attitudes and audiences |
| topic | Advertising Telemarketing Markenpolitik (DE-588)4144679-3 gnd Globalisierung (DE-588)4557997-0 gnd Werbung (DE-588)4065541-6 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Advertising Telemarketing Markenpolitik Globalisierung Werbung Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020774496&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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