Identifying hidden needs: creating breakthrough products
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [u.a.]
Palgrave Macmillan
2010
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| Subjects: | |
| Physical Description: | XXIV, 261 S. graph. Darst. |
| ISBN: | 9780230219762 0230219764 |
Staff View
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Record in the Search Index
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| author | Goffin, Keith 1956- Lemke, Fred Koners, Ursula |
| author_GND | (DE-588)121875024 (DE-588)142725110 |
| author_facet | Goffin, Keith 1956- Lemke, Fred Koners, Ursula |
| author_role | aut aut aut |
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| author_variant | k g kg f l fl u k uk |
| building | Verbundindex |
| bvnumber | BV036858370 |
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| id | DE-604.BV036858370 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:49:33Z |
| institution | BVB |
| isbn | 9780230219762 0230219764 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020774188 |
| oclc_num | 700336806 |
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| owner_facet | DE-945 DE-188 DE-634 |
| physical | XXIV, 261 S. graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Goffin, Keith 1956- Verfasser (DE-588)121875024 aut Identifying hidden needs creating breakthrough products Keith Goffin ; Fred Lemke ; Ursula Koners Basingstoke [u.a.] Palgrave Macmillan 2010 XXIV, 261 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Innovationszyklus (DE-588)4274178-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produkteinführung (DE-588)4239366-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing research New products Marketing (DE-588)4037589-4 s Produkteinführung (DE-588)4239366-8 s Innovationszyklus (DE-588)4274178-6 s DE-604 Neues Produkt (DE-588)4171552-4 s Produktinnovation (DE-588)4047346-6 s Verbraucherverhalten (DE-588)4062644-1 s Marktforschung (DE-588)4037630-8 s Lemke, Fred Verfasser aut Koners, Ursula Verfasser (DE-588)142725110 aut |
| spellingShingle | Goffin, Keith 1956- Lemke, Fred Koners, Ursula Identifying hidden needs creating breakthrough products Innovationszyklus (DE-588)4274178-6 gnd Produktinnovation (DE-588)4047346-6 gnd Produkteinführung (DE-588)4239366-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Neues Produkt (DE-588)4171552-4 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4274178-6 (DE-588)4047346-6 (DE-588)4239366-8 (DE-588)4062644-1 (DE-588)4171552-4 (DE-588)4037589-4 (DE-588)4037630-8 |
| title | Identifying hidden needs creating breakthrough products |
| title_auth | Identifying hidden needs creating breakthrough products |
| title_exact_search | Identifying hidden needs creating breakthrough products |
| title_full | Identifying hidden needs creating breakthrough products Keith Goffin ; Fred Lemke ; Ursula Koners |
| title_fullStr | Identifying hidden needs creating breakthrough products Keith Goffin ; Fred Lemke ; Ursula Koners |
| title_full_unstemmed | Identifying hidden needs creating breakthrough products Keith Goffin ; Fred Lemke ; Ursula Koners |
| title_short | Identifying hidden needs |
| title_sort | identifying hidden needs creating breakthrough products |
| title_sub | creating breakthrough products |
| topic | Innovationszyklus (DE-588)4274178-6 gnd Produktinnovation (DE-588)4047346-6 gnd Produkteinführung (DE-588)4239366-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Neues Produkt (DE-588)4171552-4 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Innovationszyklus Produktinnovation Produkteinführung Verbraucherverhalten Neues Produkt Marketing Marktforschung |
| work_keys_str_mv | AT goffinkeith identifyinghiddenneedscreatingbreakthroughproducts AT lemkefred identifyinghiddenneedscreatingbreakthroughproducts AT konersursula identifyinghiddenneedscreatingbreakthroughproducts |