Identifying hidden needs: creating breakthrough products
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2010
|
| Schlagworte: | |
| Beschreibung: | XXIV, 261 S. graph. Darst. |
| ISBN: | 9780230219762 0230219764 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20110823 | ||
| 007 | t | ||
| 008 | 101208s2010 d||| |||| 00||| eng d | ||
| 020 | |a 9780230219762 |c (hbk.) £25.00 |9 978-0-230-21976-2 | ||
| 020 | |a 0230219764 |c (hbk.) £25.00 |9 0-230-21976-4 | ||
| 035 | |a (OCoLC)700336806 | ||
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| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Goffin, Keith |d 1956- |e Verfasser |0 (DE-588)121875024 |4 aut | |
| 245 | 1 | 0 | |a Identifying hidden needs |b creating breakthrough products |c Keith Goffin ; Fred Lemke ; Ursula Koners |
| 264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2010 | |
| 300 | |a XXIV, 261 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 0 | 7 | |a Produkteinführung |0 (DE-588)4239366-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Koners, Ursula |e Verfasser |0 (DE-588)142725110 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020774188 | ||
Datensatz im Suchindex
| _version_ | 1804143556613373952 |
|---|---|
| any_adam_object | |
| author | Goffin, Keith 1956- Lemke, Fred Koners, Ursula |
| author_GND | (DE-588)121875024 (DE-588)142725110 |
| author_facet | Goffin, Keith 1956- Lemke, Fred Koners, Ursula |
| author_role | aut aut aut |
| author_sort | Goffin, Keith 1956- |
| author_variant | k g kg f l fl u k uk |
| building | Verbundindex |
| bvnumber | BV036858370 |
| classification_rvk | QP 611 QP 624 |
| ctrlnum | (OCoLC)700336806 (DE-599)BSZ332535339 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV036858370 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:49:33Z |
| institution | BVB |
| isbn | 9780230219762 0230219764 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020774188 |
| oclc_num | 700336806 |
| open_access_boolean | |
| owner | DE-945 DE-188 DE-634 |
| owner_facet | DE-945 DE-188 DE-634 |
| physical | XXIV, 261 S. graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Goffin, Keith 1956- Verfasser (DE-588)121875024 aut Identifying hidden needs creating breakthrough products Keith Goffin ; Fred Lemke ; Ursula Koners Basingstoke [u.a.] Palgrave Macmillan 2010 XXIV, 261 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Innovationszyklus (DE-588)4274178-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produkteinführung (DE-588)4239366-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing research New products Marketing (DE-588)4037589-4 s Produkteinführung (DE-588)4239366-8 s Innovationszyklus (DE-588)4274178-6 s DE-604 Neues Produkt (DE-588)4171552-4 s Produktinnovation (DE-588)4047346-6 s Verbraucherverhalten (DE-588)4062644-1 s Marktforschung (DE-588)4037630-8 s Lemke, Fred Verfasser aut Koners, Ursula Verfasser (DE-588)142725110 aut |
| spellingShingle | Goffin, Keith 1956- Lemke, Fred Koners, Ursula Identifying hidden needs creating breakthrough products Innovationszyklus (DE-588)4274178-6 gnd Produktinnovation (DE-588)4047346-6 gnd Produkteinführung (DE-588)4239366-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Neues Produkt (DE-588)4171552-4 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4274178-6 (DE-588)4047346-6 (DE-588)4239366-8 (DE-588)4062644-1 (DE-588)4171552-4 (DE-588)4037589-4 (DE-588)4037630-8 |
| title | Identifying hidden needs creating breakthrough products |
| title_auth | Identifying hidden needs creating breakthrough products |
| title_exact_search | Identifying hidden needs creating breakthrough products |
| title_full | Identifying hidden needs creating breakthrough products Keith Goffin ; Fred Lemke ; Ursula Koners |
| title_fullStr | Identifying hidden needs creating breakthrough products Keith Goffin ; Fred Lemke ; Ursula Koners |
| title_full_unstemmed | Identifying hidden needs creating breakthrough products Keith Goffin ; Fred Lemke ; Ursula Koners |
| title_short | Identifying hidden needs |
| title_sort | identifying hidden needs creating breakthrough products |
| title_sub | creating breakthrough products |
| topic | Innovationszyklus (DE-588)4274178-6 gnd Produktinnovation (DE-588)4047346-6 gnd Produkteinführung (DE-588)4239366-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Neues Produkt (DE-588)4171552-4 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Innovationszyklus Produktinnovation Produkteinführung Verbraucherverhalten Neues Produkt Marketing Marktforschung |
| work_keys_str_mv | AT goffinkeith identifyinghiddenneedscreatingbreakthroughproducts AT lemkefred identifyinghiddenneedscreatingbreakthroughproducts AT konersursula identifyinghiddenneedscreatingbreakthroughproducts |