Building brands & believers: how to connect with consumers using archetypes
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore
Wiley
c2002
|
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of contents Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references (p. 255-258) and index |
| Physical Description: | xvi, 267 p. ill. 24 cm |
| ISBN: | 0470820675 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
Acknowledgments lx
Introduction X1
Section I — The Image Market
Chapter 1: The Image Economy
Chapter 2: The Growth Engine
Chapter 3: Hitting the Image Wall
43
Chapter 4: The Persuasion Process
Section II — The Mythic Connection
Chapter 5: Archetypes: The Source Code
Chapter 6: Making Modern Mythology
Section III — Mythic Profiles
Chapter 7: Mythic Profile: The Ultimate Strength
Chapter 8: Mythic Profile: The Siren
Chapter 9: Mythic Profile: The Hero 107
Chapter 10: Mythic Profile: The Anti-Hero
Chapter 11: Mythic Profile: The Creator
1 35
Chapter 12: Mythic Profile: The Change Master
1 45
Chapter 13: Mythic Profile: The Powerbroker
Chapter 14: Mythic Profile: The Wise Old Man 153
Chapter 15: Mythic Profile: The Loyalist 163
Chapter 16: Mythic Profile: The Mother of Goodness 173
Chapter 17: Mythic Profile: The Little Trickster 183
Chapter 18: Mythic Profile: The Enigma 191
Chapter 19: Mythic Figures in Combination
and in Local Cultures 201
Section IV — Harnessing Archetypes
Chapter 20: Managing the Intangible 211
Chapter 21: Improving Consumer Connections 223
Endnotes 241
References 255
Index 259
|
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| indexdate | 2024-07-09T22:48:24Z |
| institution | BVB |
| isbn | 0470820675 |
| language | English |
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| spelling | Wertime, Kent Verfasser aut Building brands & believers how to connect with consumers using archetypes Kent Wertime Building brands and believers Singapore Wiley c2002 xvi, 267 p. ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 255-258) and index aBrand choice aMarketing xPsychological aspects aConsumer behavior aArchetype (Psychology) http://www.loc.gov/catdir/bios/wiley045/2003277673.html Contributor biographical information http://www.loc.gov/catdir/description/wiley041/2003277673.html Publisher description http://www.loc.gov/catdir/toc/fy041/2003277673.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020711363&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wertime, Kent Building brands & believers how to connect with consumers using archetypes aBrand choice aMarketing xPsychological aspects aConsumer behavior aArchetype (Psychology) |
| title | Building brands & believers how to connect with consumers using archetypes |
| title_alt | Building brands and believers |
| title_auth | Building brands & believers how to connect with consumers using archetypes |
| title_exact_search | Building brands & believers how to connect with consumers using archetypes |
| title_full | Building brands & believers how to connect with consumers using archetypes Kent Wertime |
| title_fullStr | Building brands & believers how to connect with consumers using archetypes Kent Wertime |
| title_full_unstemmed | Building brands & believers how to connect with consumers using archetypes Kent Wertime |
| title_short | Building brands & believers |
| title_sort | building brands believers how to connect with consumers using archetypes |
| title_sub | how to connect with consumers using archetypes |
| topic | aBrand choice aMarketing xPsychological aspects aConsumer behavior aArchetype (Psychology) |
| topic_facet | aBrand choice aMarketing xPsychological aspects aConsumer behavior aArchetype (Psychology) |
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