Building brands & believers: how to connect with consumers using archetypes
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Singapore
Wiley
c2002
|
Schlagworte: | |
Online-Zugang: | Contributor biographical information Publisher description Table of contents Inhaltsverzeichnis |
Beschreibung: | Includes bibliographical references (p. 255-258) and index |
Beschreibung: | xvi, 267 p. ill. 24 cm |
ISBN: | 0470820675 |
Internformat
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245 | 1 | 0 | |a Building brands & believers |b how to connect with consumers using archetypes |c Kent Wertime |
246 | 1 | 3 | |a Building brands and believers |
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300 | |a xvi, 267 p. |b ill. |c 24 cm | ||
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650 | 4 | |a aConsumer behavior | |
650 | 4 | |a aArchetype (Psychology) | |
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856 | 4 | |u http://www.loc.gov/catdir/description/wiley041/2003277673.html |3 Publisher description | |
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Datensatz im Suchindex
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adam_text | Contents
Acknowledgments lx
Introduction X1
Section I — The Image Market
Chapter 1: The Image Economy
Chapter 2: The Growth Engine
Chapter 3: Hitting the Image Wall
43
Chapter 4: The Persuasion Process
Section II — The Mythic Connection
Chapter 5: Archetypes: The Source Code
Chapter 6: Making Modern Mythology
Section III — Mythic Profiles
Chapter 7: Mythic Profile: The Ultimate Strength
Chapter 8: Mythic Profile: The Siren
Chapter 9: Mythic Profile: The Hero 107
Chapter 10: Mythic Profile: The Anti-Hero
Chapter 11: Mythic Profile: The Creator
1 35
Chapter 12: Mythic Profile: The Change Master
1 45
Chapter 13: Mythic Profile: The Powerbroker
Chapter 14: Mythic Profile: The Wise Old Man 153
Chapter 15: Mythic Profile: The Loyalist 163
Chapter 16: Mythic Profile: The Mother of Goodness 173
Chapter 17: Mythic Profile: The Little Trickster 183
Chapter 18: Mythic Profile: The Enigma 191
Chapter 19: Mythic Figures in Combination
and in Local Cultures 201
Section IV — Harnessing Archetypes
Chapter 20: Managing the Intangible 211
Chapter 21: Improving Consumer Connections 223
Endnotes 241
References 255
Index 259
|
any_adam_object | 1 |
author | Wertime, Kent |
author_facet | Wertime, Kent |
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ctrlnum | (OCoLC)611012715 (DE-599)BVBBV036795033 |
dewey-full | 658.80019 |
dewey-hundreds | 600 - Technology (Applied sciences) |
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id | DE-604.BV036795033 |
illustrated | Illustrated |
indexdate | 2024-07-09T22:48:24Z |
institution | BVB |
isbn | 0470820675 |
language | English |
lccn | 2003277673 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020711363 |
oclc_num | 611012715 |
open_access_boolean | |
owner | DE-1049 |
owner_facet | DE-1049 |
physical | xvi, 267 p. ill. 24 cm |
publishDate | 2002 |
publishDateSearch | 2002 |
publishDateSort | 2002 |
publisher | Wiley |
record_format | marc |
spelling | Wertime, Kent Verfasser aut Building brands & believers how to connect with consumers using archetypes Kent Wertime Building brands and believers Singapore Wiley c2002 xvi, 267 p. ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 255-258) and index aBrand choice aMarketing xPsychological aspects aConsumer behavior aArchetype (Psychology) http://www.loc.gov/catdir/bios/wiley045/2003277673.html Contributor biographical information http://www.loc.gov/catdir/description/wiley041/2003277673.html Publisher description http://www.loc.gov/catdir/toc/fy041/2003277673.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020711363&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Wertime, Kent Building brands & believers how to connect with consumers using archetypes aBrand choice aMarketing xPsychological aspects aConsumer behavior aArchetype (Psychology) |
title | Building brands & believers how to connect with consumers using archetypes |
title_alt | Building brands and believers |
title_auth | Building brands & believers how to connect with consumers using archetypes |
title_exact_search | Building brands & believers how to connect with consumers using archetypes |
title_full | Building brands & believers how to connect with consumers using archetypes Kent Wertime |
title_fullStr | Building brands & believers how to connect with consumers using archetypes Kent Wertime |
title_full_unstemmed | Building brands & believers how to connect with consumers using archetypes Kent Wertime |
title_short | Building brands & believers |
title_sort | building brands believers how to connect with consumers using archetypes |
title_sub | how to connect with consumers using archetypes |
topic | aBrand choice aMarketing xPsychological aspects aConsumer behavior aArchetype (Psychology) |
topic_facet | aBrand choice aMarketing xPsychological aspects aConsumer behavior aArchetype (Psychology) |
url | http://www.loc.gov/catdir/bios/wiley045/2003277673.html http://www.loc.gov/catdir/description/wiley041/2003277673.html http://www.loc.gov/catdir/toc/fy041/2003277673.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020711363&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT wertimekent buildingbrandsbelievershowtoconnectwithconsumersusingarchetypes AT wertimekent buildingbrandsandbelievers |