Mass communications and media studies: an introduction
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Continuum
2010
|
| Schlagworte: | |
| Online-Zugang: | Klappentext Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VIII, 251 S. Ill., graph. Darst. |
| ISBN: | 9781441108951 1441108955 |
Internformat
MARC
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| 245 | 1 | 0 | |a Mass communications and media studies |b an introduction |c Peyton Paxson |
| 264 | 1 | |a New York [u.a.] |b Continuum |c 2010 | |
| 300 | |a VIII, 251 S. |b Ill., graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Mass media | |
| 650 | 0 | 7 | |a Massenkommunikation |0 (DE-588)4037875-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Acknowledgments
vi
A Note
to the Reader
...
vii
1
Mass
Communications
and Contemporary Culture
1
Ł
Media Studies and Media Literacy
18
«5
Advertising
32
Ч·
Television
50
J
Radio and Music
71
6
Print Media
91
/
Movies and Video
112
О
The Internet
129
У
New Media
151
I U Disaggregation and Convergence
I
1
Mass Communications and the Legal Environment
1
Z
Globalization
171
190
208
Notes
Glossary
Index
225
240
249
MASS COMMUNICATIONS AND MEDIA STUDIES:
serves as a primary text for media
studies courses at two-year colleges. It briefly surveys
the history of mass communication media, discusses
the current state of each medium, and anticipates
the future of mass media. Its focus is a study of the
mass media industry and the role it plays in society,
which distinguishes it from books that focus solely on
communications theory.
The book s presentation addresses the needs of both
students and faculty members. It includes helpful
pedagogical features at the end of each chapter,
containing discussion questions and links to additional
online resources. The format of the book allows it to
be used in courses that analyze the mass media
through social and cultural criticism as well as in
courses that emphasize the economic structure of
the mass media industry.
MASS COMMUNICATIONS AND MEDIA STUDIES:
is comprehensive yet concise.
Divided into twelve chapters, it can be used in either
16-week semesters or 12-week terms. Focused in its
approach and comprehensive in its coverage, this is
the textbook of choice for mass communication and
media studies students.
|
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| title | Mass communications and media studies an introduction |
| title_auth | Mass communications and media studies an introduction |
| title_exact_search | Mass communications and media studies an introduction |
| title_full | Mass communications and media studies an introduction Peyton Paxson |
| title_fullStr | Mass communications and media studies an introduction Peyton Paxson |
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| title_short | Mass communications and media studies |
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| title_sub | an introduction |
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