Marketing management: knowledge and skills
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill
2011
|
| Ausgabe: | 10. ed. |
| Schlagworte: | |
| Beschreibung: | XVIII, 830 S. Ill., graph. Darst. |
| ISBN: | 9780071221122 |
Internformat
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| 035 | |a (OCoLC)685188520 | ||
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| 100 | 1 | |a Peter, Jerome Paul |e Verfasser |0 (DE-588)12139591X |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b knowledge and skills |c J. Paul Peter ; James H. Donnelly, Jr |
| 250 | |a 10. ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill |c 2011 | |
| 300 | |a XVIII, 830 S. |b Ill., graph. Darst. | ||
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| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
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| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Peter, Jerome Paul |
| author_GND | (DE-588)12139591X (DE-588)132236680 |
| author_facet | Peter, Jerome Paul |
| author_role | aut |
| author_sort | Peter, Jerome Paul |
| author_variant | j p p jp jpp |
| building | Verbundindex |
| bvnumber | BV036769266 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)685188520 (DE-599)BVBBV036769266 |
| discipline | Wirtschaftswissenschaften |
| edition | 10. ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV036769266 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:47:41Z |
| institution | BVB |
| isbn | 9780071221122 |
| language | English |
| lccn | 2010028484 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020686152 |
| oclc_num | 685188520 |
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| owner_facet | DE-1050 DE-Aug4 |
| physical | XVIII, 830 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Peter, Jerome Paul Verfasser (DE-588)12139591X aut Marketing management knowledge and skills J. Paul Peter ; James H. Donnelly, Jr 10. ed. New York, NY McGraw-Hill 2011 XVIII, 830 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Donnelly, James H. 1941- Sonstige (DE-588)132236680 oth |
| spellingShingle | Peter, Jerome Paul Marketing management knowledge and skills Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Marketing management knowledge and skills |
| title_auth | Marketing management knowledge and skills |
| title_exact_search | Marketing management knowledge and skills |
| title_full | Marketing management knowledge and skills J. Paul Peter ; James H. Donnelly, Jr |
| title_fullStr | Marketing management knowledge and skills J. Paul Peter ; James H. Donnelly, Jr |
| title_full_unstemmed | Marketing management knowledge and skills J. Paul Peter ; James H. Donnelly, Jr |
| title_short | Marketing management |
| title_sort | marketing management knowledge and skills |
| title_sub | knowledge and skills |
| topic | Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketing Management Case studies Marketingmanagement Fallstudiensammlung |
| work_keys_str_mv | AT peterjeromepaul marketingmanagementknowledgeandskills AT donnellyjamesh marketingmanagementknowledgeandskills |