The silver market phenomenon: marketing and innovation in the aging society
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Berlin [u.a.]
Springer
2011
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXXIV, 463 S. Ill., graph. Darst. |
| ISBN: | 9783642143373 |
Internformat
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| 245 | 1 | 0 | |a The silver market phenomenon |b marketing and innovation in the aging society |c Florian Kohlbacher ... ed. |
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Datensatz im Suchindex
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| adam_text | IMAGE 1
CONTENTS
PART I INNOVATION, DESIGN AND PRODUCT DEVELOPMENT FOR THE SILVER MARKET
1 PRODUCT DEVELOPMENT FOR THE SILVER MARKET 3
FLORIAN KOHLBACHER, CORNELIUS HERSTATT, AND TIM SCHWEISFURTH
2 SIL VER AGE INNOVATORS: A NEW APPROACH TO OLD USERS 15
BRITT OESTLUND
3 DISABLED PERSONS AS LEAD USERS FOR SILVER MARKET CUSTOMERS 27 P.
HELMINEN
4 INTEGRATION OF THE ELDERLY INTO THE DESIGN PROCESS 45
K. SCHMIDT-RUHLAND AND M. KNIGGE
5 LEVERAGING DISRUPTIVE INNOVATIONS FOR THE SILVER MARKET 65 FLORIAN
KOHLBACHER AND CHANG CHIEH HANG
6 GERONTECHNOLOGY FOR A SUPER-AGED SOCIETY 79
R. FUKUDA
7 DESIGNING FOR EVERYONE, ONE PERSON AT A TIME 91
D. MCDONAGH AND D. FORMOSA
8 UNIVERSAL DESIGN: INNOVATIONS FOR AH AGES 101
O. GASSMANN AND G. REEPMEYER
9 TRANSGENERATIONAL DESIGN: A HEART TRANSPLANT FOR HOUSING 117 J.J.
PIRKL
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1003339646
DIGITALISIERT DURCH
IMAGE 2
XXVIII CONTENTS
10 SERVICE INNOVATION: TOWARDS DESIGNING NEW BUSINESS MODELS
FOR AGING SOCIETIES 133
P. REINMOELLER
PART II MARKETING FOR THE SILVER MARKET
11 CURRENT STRATEGIES IN THE RETAIL INDUSTRY FOR BEST-AGERS 149 G.
ARNOLD AND S. KRANCIOCH
12 SILVER PRICING: SATISFYING NEEDS IS NOT ENOUGH - BALANCING VALUE
DELIVERY AND VALUE EXTRACTION IS KEY 161
S. LIPPERT
13 CHANGING CONSUMER VALUES AND BEHAVIOR IN JAPAN: ADAPTATION OF KEIO
DEPARTMENT STORE, SHINJUKU 175
N. ENOMOTO
14 BARGAIN HUNTING BELONGERS AND POSITIVE PIONEERS: KEY SILVER MARKET
SEGMENTS IN THE UK 195
LYNN SUDBURY AND PETER SIMCOCK
15 GREY POWER: DEVELOPING OLDER CUSTOMER STRATEGIES 203 S. TEMPEST, C.
BARNATT, AND C. COUPLAND
16 CATERING TO OLDER CONSUMERS CUSTOMER SERVICE NEEDS 217 S. PETTIGREW
17 BUSINESS STRATEGIES FOR ENHANCING QUALITY OF LIFE IN THE LATER YEARS
229
G. MOSCHIS AND S. PETTIGREW
18 SILVER ADVERTISING: OLDER PEOPLE IN JAPANESE TV ADS 239 M. PRIELER,
F. KOHLBACHER, S. HAGIWARA, AND A. ARIMA
19 ADVERTISING AGENCIES: THE MOST CALCIFIED PART OF THE PROCESS 249 C.
NYREN
20 THE IMPORTANCE OF WEB 2.0 TO THE 50-PLUS 263
D. STROUD
PART III INDUSTRY CHALLENGES AND SOLUTIONS
21 THE BUSINESS OF AGING: TEN SUCCESSFUL STRATEGIES FOR A DIVERSE MARKET
279
H. MURATA
IMAGE 3
CONTENTS XXIX
22 THE AGE-NEUTRAL CUSTOMER JOURNEY 295
K. WALKER
23 THE DISCOVERY AND DEVELOPMENT OF THE SILVER MARKET IN GERMANY 309
C. EITNER, P. ENSTE, G. NAEGELE, AND V. LEVE
24 JAPAN S POPULATION AGING AND SILVER INDUSTRIES 325
C. USUI
25 INDIA: OPPORTUNITIES AND CHALLENGES OF DEMOGRAPHIC TRANSITION .. 339
S.P. ANTONY, P.C. PURWAR, N. KINRA, AND J. MOORTHY
26 SILVER MARKETS AND BUSINESS CUSTOMERS: OPPORTUNITIES FOR INDUSTRIAL
MARKETS? 353
P. MERTENS, S. RUSSELL, AND I. STEINKE
27 BUSINESS OPPORTUNITIES IN PERSONAL TRANSPORTATION: TRAFFIC SAFETY FOR
OLDER ADULTS 371
K. MITOBE
28 IN-VEHICLE TELEMATIC SYSTEMS AND THE OLDER DRIVER 383
JOACHIM MEYER
29 THE GOLDEN OPPORTUNITY OF SILVER MARKETING: THE CASE OF HOUSING AND
FINANCIAL SERVICES 395
KENNETH ALAN GROSSBERG
30 THE END OF MASS MEDIA: AGING AND THE US NEWSPAPER INDUSTRY .. 409 M.
MILLER
31 MATERIAL INNOVATION IN THE JAPANESE SILVER MARKET 419
J. TOMITA
32 EFFECTIVE GERONTECHNOLOGY USE IN ELDERLY CARE WORK: FROM POTHOLES TO
INNOVATION OPPORTUNITIES 435
H. MELKAS
33 SENIOR EDUCATIONAL PROGRAMS TO COMPENSATE FOR FUTURE STUDENT DECLINE
IN GERMAN UNIVERSITIES 45 1
D. SCHWARZ, J. STEIDELMIILLER, AND C. HIPP
|
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| indexdate | 2024-07-09T22:47:33Z |
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| isbn | 9783642143373 |
| language | English |
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| physical | XXXIV, 463 S. Ill., graph. Darst. |
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| spelling | The silver market phenomenon marketing and innovation in the aging society Florian Kohlbacher ... ed. 2. ed. Berlin [u.a.] Springer 2011 XXXIV, 463 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Altersstruktur (DE-588)4124541-6 gnd rswk-swf Älterer Mensch (DE-588)4141482-2 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Bevölkerungsentwicklung (DE-588)4006292-2 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Wirtschaftsentwicklung (DE-588)4066438-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Bevölkerungsentwicklung (DE-588)4006292-2 s Altersstruktur (DE-588)4124541-6 s Wirtschaftsentwicklung (DE-588)4066438-7 s Innovation (DE-588)4027089-0 s DE-604 Marketing (DE-588)4037589-4 s Zielgruppe (DE-588)4117714-9 s Älterer Mensch (DE-588)4141482-2 s Kohlbacher, Florian Sonstige oth DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020680009&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The silver market phenomenon marketing and innovation in the aging society Altersstruktur (DE-588)4124541-6 gnd Älterer Mensch (DE-588)4141482-2 gnd Zielgruppe (DE-588)4117714-9 gnd Bevölkerungsentwicklung (DE-588)4006292-2 gnd Innovation (DE-588)4027089-0 gnd Marketing (DE-588)4037589-4 gnd Wirtschaftsentwicklung (DE-588)4066438-7 gnd |
| subject_GND | (DE-588)4124541-6 (DE-588)4141482-2 (DE-588)4117714-9 (DE-588)4006292-2 (DE-588)4027089-0 (DE-588)4037589-4 (DE-588)4066438-7 (DE-588)4143413-4 |
| title | The silver market phenomenon marketing and innovation in the aging society |
| title_auth | The silver market phenomenon marketing and innovation in the aging society |
| title_exact_search | The silver market phenomenon marketing and innovation in the aging society |
| title_full | The silver market phenomenon marketing and innovation in the aging society Florian Kohlbacher ... ed. |
| title_fullStr | The silver market phenomenon marketing and innovation in the aging society Florian Kohlbacher ... ed. |
| title_full_unstemmed | The silver market phenomenon marketing and innovation in the aging society Florian Kohlbacher ... ed. |
| title_short | The silver market phenomenon |
| title_sort | the silver market phenomenon marketing and innovation in the aging society |
| title_sub | marketing and innovation in the aging society |
| topic | Altersstruktur (DE-588)4124541-6 gnd Älterer Mensch (DE-588)4141482-2 gnd Zielgruppe (DE-588)4117714-9 gnd Bevölkerungsentwicklung (DE-588)4006292-2 gnd Innovation (DE-588)4027089-0 gnd Marketing (DE-588)4037589-4 gnd Wirtschaftsentwicklung (DE-588)4066438-7 gnd |
| topic_facet | Altersstruktur Älterer Mensch Zielgruppe Bevölkerungsentwicklung Innovation Marketing Wirtschaftsentwicklung Aufsatzsammlung |
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