Publicity rights and image: exploitation and legal control
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Hart
2011
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | XX, 223 S. |
| ISBN: | 9781849460545 184946054X |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804143428580147200 |
|---|---|
| adam_text | Contents
Acknowledgements
vii
A Note
on
URLs
viii
A Note
on Case Citations
viii
List of Journal Abbreviations
xiii
Table of Cases
xv
Table of Legislation
xix
1
The Power of Image: Introducing Publicity Rights
1
I. Introduction
1
II. Tracing the Development of Publicity Practice
2
III. The Scope of this Project
5
Part I Understanding Publicity: Theory and Practice
9
2
The Theory of Image and Publicity Rights
11
I. The Legal Landscape
11
II. The Publicity as Property Approach
12
III. Publicity as a Subset of Personality Rights
16
IV. Appropriation of Personality
19
A. Appropriation of Personality
19
B. Character Merchandising
22
V. A Fourth Way: Privacy and Publicity
25
VI. Cross-Overs and Conclusions
27
3
The Exploitation of Image and Publicity
30
I. Introduction
30
II. The Dual Classification Part
1:
The Use Approach
32
A. Examining Publicity Uses
32
B. The Tripartite Classification of Uses
35
C. The Paradigm Publicity Use Cases
39
D. Authorised and Unauthorised Use
42
III. The Dual Classification Part
2:
The Subject Matter
Approach
^4
A. Identifying the Subject Matter
44
B. The Underlying Element: Reputation
48
IV. Analysis of Contracts for Publicity Exploitation
53
V. Conclusion 58
Contents
4
Privacy
as a Basis for Protecting Publicity Rights
60
I. Introduction
60
II. The Right to Privacy in the UK
61
A. Introduction
61
B. Breach of Confidence
63
C. A Reasonable Expectation of Privacy
64
D. Freedom of Expression
69
E. Summary
71
III. Publicity as a Privacy Right
72
A. Introduction
72
B. The Need for a Confidential Relationship or a
Reasonable Expectation of Privacy
73
C. Private Information: Invasion versus Dissemination
73
D. Defences to Privacy Infringements
75
E. Positive Exploitation
76
i. Waiving the Right to Privacy
76
F. Exploiting Publicity by Licensing a Privacy Right:
Douglas
v
Hello!
78
IV. Conclusion
81
Part II Justifying Publicity Rights
83
5
Justifying Publicity Rights: Setting the Scene
85
I. Introduction
85
II. Benefits and Harms: Identifying the Interests at Stake
87
A. The Dual Interests in Publicity Literature
88
B. The Dual Interests in Publicity Practice
92
C. The Economic and Dignitarian Interests in Other
Areas of Law
94
D. Dignitarian and Economic Interests: Mutually Exclusive
or Mutually Compatible?
95
III. Accepting Three Rebuttals of Publicity Rights
96
6
Order, Autonomy and Efficiency: Justifying a Right of Publicity
102
I. Advancing Justifications for Publicity Rights
102
II. Ordering the Chaos
103
III. The Dignitarian Rationale for Publicity
107
A. Autonomy and Dignity
107
B. The Significance of Image for Autonomy
109
С
Autonomy and Dignity in the Context of Publicity
110
D. Denial of Autonomy and Dignity in Publicity
112
E. Autonomy and Dignity in the Economic Interest
116
F. Waiver of Autonomy and Dignity in Persona?
117
G. Summary
118
Contents
IV. The Economic Rationale for Publicity
119
A. Economic Efficiency
119
B. Identifying the Social Asset
120
C. Over-Consumption of Persona Leading to Tragedy?
121
D. Allowing Net Positive Externalities
124
E. Maximising Efficiency through a Balance of Rights
125
E
Summary
126
V. Two Further Objections Considered
127
A. The Argument from Free-Riding
127
B. The Argument from Wealth Distribution
129
VI. The Alternative Question
131
VII.
Conclusion
133
7
The Competing Interests
134
I. Introduction
134
II. Freedom of Expression
134
III. Creative and Communicative Use
138
IV. Conclusion
141
8
The Nature of Publicity Rights
142
I. Introduction
142
II. Identifying the Individual
142
III. Inalienability and the Property Status of Publicity
145
IV. Publicity as a Monopoly
147
V. The Likelihood of Legislation
150
VI. Conclusion
151
Partili
Shaping Publicity Rights
153
9
The Scope of Publicity Rights: Formation, Duration and Transfer
155
I. Introduction
155
II. Formalities
156
A. Labour or Creativity
156
B. Registration
157
III. Duration
160
A. Introduction
160
B. Duration in Life
161
С
Post Mortem Duration
162
IV. Transmission and Transferability
167
A. Transfer of the Right in Life: Assignation and Licensing
168
B. Transmission of the Right Post Mortem
170
10
The Permitted Uses of Persona
171
I. Introduction
171
II. Private Use
171
III. Freedom of Expression
171
xi
Contents
172
173
177
178
180
182
182
182
184
184
185
190
190
191
192
193
194
12
Conclusion
196
Appendix 1 199
Bibliography
200
Index 215
IV.
Public
Policy
v.
Public
Interest
VI.
Fair Dealing
VII.
Parody
VIII.
Other Possible Permitted
Uses
Ìemed
ies
for Breach of Publicity
Rights
I.
Introduction
II.
Preventing Unauthorised
Use
III.
Redressing Unauthorised
Use: Damages
A. Introduction
B. The Notional Licence
Fee
С
Additional Damages
D. Account of Profits
E. The Calculation of the
Award
F. Windfalls
IV.
Other Disposals
V.
Remedies for Authorised
Users
Xli
ACADEMICS AND PRACTITIONERS are currently divided
on the issues involved in permitting and regulating the
commercial exploitation of publicity. Publicity is the
practice of using an individual s name, image and
reputation to promote products or to provide media
coverage, often in gossip magazines and the tabloid press.
This book provides a theoretical and multi-jurisdictional
review of the nature of publicity practice and its
appropriate legal regulation. The book includes a detailed
exploration of the justifications advanced in favour of
publicity rights and those that are advanced against.
Removing the analysis from any one jurisdiction, the
book examines current academic and judicial perspectives
on publicity rights in a range of jurisdictions, drawing out
similarities and differences, and revealing a picture of
current thinking and practice which is intellectually
incoherent. By then clearly defining the practice of
publicity and examining justifications for and against, the
author is able to bring the nature and shape of the right of
publicity into much sharper focus.
THE BOOK INCLUDES a careful consideration of possible
limits to any right of publicity, the potential for assigning
publicity rights or transferring them post mortem, and
whether defences can be offered. The author concludes
by arguing for a publicity right which provides a degree
of protection for the individual but which is significantly
curtailed to recognise valid competing interests.
THIS IS A WORK which will be of interest to academics
and practitioners working in the field of publicity, privacy
and intellectual property.
|
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| spellingShingle | Black, Gillian Publicity rights and image exploitation and legal control Public relations and law Copyright / Photographs Persönlichkeitsrecht (DE-588)4045245-1 gnd Fotografie (DE-588)4045895-7 gnd Urheberrecht (DE-588)4062127-3 gnd |
| subject_GND | (DE-588)4045245-1 (DE-588)4045895-7 (DE-588)4062127-3 |
| title | Publicity rights and image exploitation and legal control |
| title_auth | Publicity rights and image exploitation and legal control |
| title_exact_search | Publicity rights and image exploitation and legal control |
| title_full | Publicity rights and image exploitation and legal control Gillian Black |
| title_fullStr | Publicity rights and image exploitation and legal control Gillian Black |
| title_full_unstemmed | Publicity rights and image exploitation and legal control Gillian Black |
| title_short | Publicity rights and image |
| title_sort | publicity rights and image exploitation and legal control |
| title_sub | exploitation and legal control |
| topic | Public relations and law Copyright / Photographs Persönlichkeitsrecht (DE-588)4045245-1 gnd Fotografie (DE-588)4045895-7 gnd Urheberrecht (DE-588)4062127-3 gnd |
| topic_facet | Public relations and law Copyright / Photographs Persönlichkeitsrecht Fotografie Urheberrecht |
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