Marketing performance measurement and management: Marketing effectiveness, performance management, rate of return, performance indicator, business process, customer relationship management, marketing mix modeling
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Beau Bassin
Alphascript Publ.
2009
|
| Beschreibung: | 58 S. Ill., graph. Darst. |
| ISBN: | 9786130214470 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing performance measurement and management |b Marketing effectiveness, performance management, rate of return, performance indicator, business process, customer relationship management, marketing mix modeling |c Frederic P. Miller ... (Ed.) |
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| 700 | 1 | |a Miller, Frederic P. |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804143422302322688 |
|---|---|
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| building | Verbundindex |
| bvnumber | BV036756698 |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)705945185 (DE-599)BVBBV036756698 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV036756698 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:47:24Z |
| institution | BVB |
| isbn | 9786130214470 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020673858 |
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| physical | 58 S. Ill., graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Alphascript Publ. |
| record_format | marc |
| spelling | Marketing performance measurement and management Marketing effectiveness, performance management, rate of return, performance indicator, business process, customer relationship management, marketing mix modeling Frederic P. Miller ... (Ed.) Beau Bassin Alphascript Publ. 2009 58 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Miller, Frederic P. Sonstige oth |
| spellingShingle | Marketing performance measurement and management Marketing effectiveness, performance management, rate of return, performance indicator, business process, customer relationship management, marketing mix modeling |
| title | Marketing performance measurement and management Marketing effectiveness, performance management, rate of return, performance indicator, business process, customer relationship management, marketing mix modeling |
| title_auth | Marketing performance measurement and management Marketing effectiveness, performance management, rate of return, performance indicator, business process, customer relationship management, marketing mix modeling |
| title_exact_search | Marketing performance measurement and management Marketing effectiveness, performance management, rate of return, performance indicator, business process, customer relationship management, marketing mix modeling |
| title_full | Marketing performance measurement and management Marketing effectiveness, performance management, rate of return, performance indicator, business process, customer relationship management, marketing mix modeling Frederic P. Miller ... (Ed.) |
| title_fullStr | Marketing performance measurement and management Marketing effectiveness, performance management, rate of return, performance indicator, business process, customer relationship management, marketing mix modeling Frederic P. Miller ... (Ed.) |
| title_full_unstemmed | Marketing performance measurement and management Marketing effectiveness, performance management, rate of return, performance indicator, business process, customer relationship management, marketing mix modeling Frederic P. Miller ... (Ed.) |
| title_short | Marketing performance measurement and management |
| title_sort | marketing performance measurement and management marketing effectiveness performance management rate of return performance indicator business process customer relationship management marketing mix modeling |
| title_sub | Marketing effectiveness, performance management, rate of return, performance indicator, business process, customer relationship management, marketing mix modeling |
| work_keys_str_mv | AT millerfredericp marketingperformancemeasurementandmanagementmarketingeffectivenessperformancemanagementrateofreturnperformanceindicatorbusinessprocesscustomerrelationshipmanagementmarketingmixmodeling |