Markenrepositionierung: zwischen Trading Up und Trading Down: = Brand Repositioning : between Trading Up and Trading down
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
2010
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Zsfassung/Abstract in dt. und engl. Sprache |
| Beschreibung: | 1 Online-Ressource |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV036756192 | ||
| 003 | DE-604 | ||
| 005 | 20101106 | ||
| 006 | a m||| 00||| | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 101104s2010 |||| o||u| ||||||ger d | ||
| 035 | |a (OCoLC)705945006 | ||
| 035 | |a (DE-599)BVBBV036756192 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-20 |a DE-384 | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Riklin, Thomas |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Markenrepositionierung: zwischen Trading Up und Trading Down |b = Brand Repositioning : between Trading Up and Trading down |c von Thomas Riklin |
| 246 | 1 | 1 | |a Brand Repositioning : between Trading Up and Trading down |
| 264 | 1 | |c 2010 | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Zsfassung/Abstract in dt. und engl. Sprache | ||
| 502 | |a St. Gallen, Univ., Diss., 2010 |o Diss.-Nr. 3754 | ||
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktpositionierung |0 (DE-588)4224734-2 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Produktpositionierung |0 (DE-588)4224734-2 |D s |
| 689 | 0 | 1 | |a Markenimage |0 (DE-588)4136439-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 0 | |u http://www1.unisg.ch/www/edis.nsf/wwwDisplayIdentifier/3754 |z kostenfrei |3 Volltext |
| 912 | |a ebook | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020673359 | ||
Datensatz im Suchindex
| _version_ | 1804143421574610945 |
|---|---|
| any_adam_object | |
| author | Riklin, Thomas |
| author_facet | Riklin, Thomas |
| author_role | aut |
| author_sort | Riklin, Thomas |
| author_variant | t r tr |
| building | Verbundindex |
| bvnumber | BV036756192 |
| classification_rvk | QP 624 |
| collection | ebook |
| ctrlnum | (OCoLC)705945006 (DE-599)BVBBV036756192 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01464nmm a2200397 c 4500</leader><controlfield tag="001">BV036756192</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20101106 </controlfield><controlfield tag="006">a m||| 00||| </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">101104s2010 |||| o||u| ||||||ger d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)705945006</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV036756192</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-20</subfield><subfield code="a">DE-384</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Riklin, Thomas</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Markenrepositionierung: zwischen Trading Up und Trading Down</subfield><subfield code="b">= Brand Repositioning : between Trading Up and Trading down</subfield><subfield code="c">von Thomas Riklin</subfield></datafield><datafield tag="246" ind1="1" ind2="1"><subfield code="a">Brand Repositioning : between Trading Up and Trading down</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Zsfassung/Abstract in dt. und engl. Sprache</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">St. Gallen, Univ., Diss., 2010</subfield><subfield code="o">Diss.-Nr. 3754</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktpositionierung</subfield><subfield code="0">(DE-588)4224734-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Produktpositionierung</subfield><subfield code="0">(DE-588)4224734-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www1.unisg.ch/www/edis.nsf/wwwDisplayIdentifier/3754</subfield><subfield code="z">kostenfrei</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ebook</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020673359</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV036756192 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:47:24Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020673359 |
| oclc_num | 705945006 |
| open_access_boolean | 1 |
| owner | DE-20 DE-384 |
| owner_facet | DE-20 DE-384 |
| physical | 1 Online-Ressource |
| psigel | ebook |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| record_format | marc |
| spelling | Riklin, Thomas Verfasser aut Markenrepositionierung: zwischen Trading Up und Trading Down = Brand Repositioning : between Trading Up and Trading down von Thomas Riklin Brand Repositioning : between Trading Up and Trading down 2010 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Zsfassung/Abstract in dt. und engl. Sprache St. Gallen, Univ., Diss., 2010 Diss.-Nr. 3754 Markenimage (DE-588)4136439-9 gnd rswk-swf Produktpositionierung (DE-588)4224734-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Produktpositionierung (DE-588)4224734-2 s Markenimage (DE-588)4136439-9 s DE-604 http://www1.unisg.ch/www/edis.nsf/wwwDisplayIdentifier/3754 kostenfrei Volltext |
| spellingShingle | Riklin, Thomas Markenrepositionierung: zwischen Trading Up und Trading Down = Brand Repositioning : between Trading Up and Trading down Markenimage (DE-588)4136439-9 gnd Produktpositionierung (DE-588)4224734-2 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4224734-2 (DE-588)4113937-9 |
| title | Markenrepositionierung: zwischen Trading Up und Trading Down = Brand Repositioning : between Trading Up and Trading down |
| title_alt | Brand Repositioning : between Trading Up and Trading down |
| title_auth | Markenrepositionierung: zwischen Trading Up und Trading Down = Brand Repositioning : between Trading Up and Trading down |
| title_exact_search | Markenrepositionierung: zwischen Trading Up und Trading Down = Brand Repositioning : between Trading Up and Trading down |
| title_full | Markenrepositionierung: zwischen Trading Up und Trading Down = Brand Repositioning : between Trading Up and Trading down von Thomas Riklin |
| title_fullStr | Markenrepositionierung: zwischen Trading Up und Trading Down = Brand Repositioning : between Trading Up and Trading down von Thomas Riklin |
| title_full_unstemmed | Markenrepositionierung: zwischen Trading Up und Trading Down = Brand Repositioning : between Trading Up and Trading down von Thomas Riklin |
| title_short | Markenrepositionierung: zwischen Trading Up und Trading Down |
| title_sort | markenrepositionierung zwischen trading up und trading down brand repositioning between trading up and trading down |
| title_sub | = Brand Repositioning : between Trading Up and Trading down |
| topic | Markenimage (DE-588)4136439-9 gnd Produktpositionierung (DE-588)4224734-2 gnd |
| topic_facet | Markenimage Produktpositionierung Hochschulschrift |
| url | http://www1.unisg.ch/www/edis.nsf/wwwDisplayIdentifier/3754 |
| work_keys_str_mv | AT riklinthomas markenrepositionierungzwischentradingupundtradingdownbrandrepositioningbetweentradingupandtradingdown AT riklinthomas brandrepositioningbetweentradingupandtradingdown |