Consumer behaviour:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester [u.a.]
Wiley
2010
|
| Ausgabe: | 2. ed., repr. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XV, 560 S. Ill., graph. Darst. |
| ISBN: | 9780470994658 |
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| 245 | 1 | 0 | |a Consumer behaviour |c Martin Evans ; Ahmad Jamal ; Gordon Foxall |
| 246 | 1 | 3 | |a Consumer behavior |
| 250 | |a 2. ed., repr. | ||
| 264 | 1 | |a Chichester [u.a.] |b Wiley |c 2010 | |
| 300 | |a XV, 560 S. |b Ill., graph. Darst. | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Consumer behavior | |
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Datensatz im Suchindex
| _version_ | 1804143421297786880 |
|---|---|
| adam_text | Titel: Consumer behaviour
Autor: Evans, Martin
Jahr: 2010
CONTENTS
About the Authors xi
Préface to the Second Edition xiii
Acknowledgements xvi
PART 1 INDIVIDUAL ASPECTS OF CONSUMER BEHAViOUR 1
CHAPTER 1 Consumer Motives and Values 3
CHAPTER 2 Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception 45
CHAPTER 3 Consumer Response to Marketing Actions: 2 Learning and Attitudes 89
CHAPTER 4 Consumer Response to Marketing Actions: 3 Action, Post-Purchase
Dissonance, Consumer Involvement 125
CHAPTER 5 ConsumerDemographics 154
CHAPTER6 Consumer Psychographics 19 0
ARTICLE D Smeesters and N Mandel (2006) Positive and Négative Media Image Effects
on die Self. Journal of Consumer Research, Vol 32, pp 576-582 228
PAH ï Z SOCIAL AND GROUP ASPECTS OF CONSUMER BEHAVIOUR 239
C H APTE FI 7 Social Group, Tribal and Household Buying Influences 241
C H A P S E R 8 Culture and Subculture 284
ARTICLE S McKechnie und C Tynan (2006) Social Meanings in Christmus Consump-
tion: An Llxploratory Study of UK Célébrants1 Consumption Rimais. Journal
of Constituer Behaviom; Vol 5, pp 130 144 320
PART 3 INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR 337
CHAPTER9 New Product Buying 339
CHAPTER 10 Repeat, Loyal and Relational Buying 369
VI
CONTENTS
CHAPTER 11
CHAPTER 12
CHAPTER 13
ARTICLE
Glossary
Références
Index
Data-Based Consumer Behaviour
Consumer Misbehaviour
Organizational Buying Behaviour
P A Norberg and D R Home (2007) Privacy Attitudes and Privacy-Related
Behavior. Psychology Marketing, Vol 24(10): 829-847
404
435
458
481
495
513
547
DETAILED CONTENTS
PART 1 INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR 1
CHAPTER 1 Consumer Motives and Values 3
Introduction 3
Motivation 6
Maslow s Hierarchy of Needs 11
Freudian Theory of Motivation 15
Jungian Motivation 22
Memetics 23
Cognitive Dissonance as Motivator 23
Motivation and Shopping 24
Values 28
Motivation Research 31
Means-End Chain Analysis and Laddering 33
TNS Case Study - Understanding Consumer Needs - Racing Past the Barriers: The Success of
the Apache Motorcycle in India 35
Summary 43
Questions 43
Further Reading 44
CHAPTER 2 Consumer Response to Marketing Actions: 1 Exposure, Attention,
Perception 45
Introduction 45
Exposure 47
Attention 51
Perception and Interprétation 64
Symbolism in Perceptual Interprétation 86
Summary 87
Questions 87
Further Reading 88
Viil DETAILED CONTENTS
89
89
90
104
105
123
123
CHAPTER 3 Consumer Response to Marketing Actions: 2 Learning and Attitudes
Introduction
Learning
Knowledge and Expertise
Attitudes
Summary
Questions
Further Reading *24
CHAPTER 4 Consumer Response to Marketing Actions: 3 Action, Post-Purchase
Dissonance, Consumer Involvement 125
Introduction 125
Action 125
Post-Purchase 129
Involvement 141
TNS Case Study - Information Processing and Memory Limitations - So What Does the Scottish
Executive Do Anyway? - Brand Development in Government Communications 150
Summary 151
Questions 152
Further Reading 153
GHAPTER 5 ConsumerDemographics 154
Introduction 154
Age and Generational Cohorts 156
Gender 170
Sexuality 180
Social Grade 183
Income Igg
Summary 188
Questions 189
Further Reading Igg
CHAPTER 6 ConsumerPsychographics 190
Introduction jqq
Ufestyle jq^
Lifestyle, Values and Demand Mapping 195
Summary 2 04
Questions 224
Further Reading 227
ARTICLE D Smeesters and N Mandel (2006) Positive and Négative Media Image Effects
on the Self. Journal of Consumer Research, Vol 32, pp 576-582 228
DETAILED CONTENTS
[, û t il , l ? «( :IAl f HD GROUP ASPECTS OF CONSUMER BEHAVIOUR 239
CHAPTER 7 Social Group, Tribal ami Household iluyiny itafflunîMees 241
Introduction 241
Social Groups 242
Tribal, Virtual Groups and Postmodern Consumer Behaviour 253
Virtual Groups 260
Family Influences on Consumer Behaviour 266
Summary 281
Questions 282
Further Reading 282
CHAPTER 8 Culture and Subculture 284
Introduction 284
Culture 285
Values 290
Cultural Différences and Similarities 291
Use of Humour 298
Spanning Cultures 298
Subcultures 300
TNS Case Study - The Apache Motorcycle Advertising Campaign in India 315
Summary 317
Questions 318
Further Reading 319
ARTICLE S McKedmie and C Tynan (2006) Social Mcunings in Chrisl.mas
Consumption: An Exploratory Study of UK Célébrants Consumption Rituals.
Journal of Consumer Behaviour, Vol 5, pp 130 144 320
PART 3 INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR 337
CHAPTER 9 New Product Buying 339
Introduction 339
Foundation Theory 340
Adapters vs Innovators 349
Two- and Multi-Step Flows of Communications 352
Summary 366
Questions 367
Further Reading 367
CHAPTER 10 Repeat, Loyal and Relational Buying 369
Introduction 369
Repeat Purchasing Behaviour 370
DETAILED CONTENTS
Beyond Repeat Purchasing: Loyalty 374
Loyalty 381
TNS Case Study - A Marketing Research Model by TNS to Measure Loyalty 384
Beyond Loyalty: Relational Consumption 392
Summary 402
Questions 403
Further Reading 403
CHAPTER 11 Data-Based Consumer Behaviour 404
Introduction 404
Understanding Consumer Behaviour from Personalized Behavioural Data 405
Understanding Consumer Behaviour via Personalized Profile Data 416
Biographies and Individualism 428
Consumer Reaction to Individualized Consumer-Organization Interaction 429
Summary 432
Questions 433
Further Reading 433
CHAPTER 12 Consumer Misbehaviour 435
Introduction 435
Consumer Misbehaviour Typologies 437
Idealistic Rationale for Misbehaviour 440
Consumer Misbehaviour with Respect to Marketing Activities 445
Behaviour Balances 454
Summary 456
Questions 456
Further Reading 457
CHAPTER 13 Organizational Buying Behaviour 458
Introduction 458
Characteristics of Organizational Markets and Organizational Buying 460
The Decision-Making Process 463
Buying Classes and Phases 467
The Buying Centre: Rôles and Complexity 470
Major Influences on Organizational Buying Behaviour 471
Summary 478
Questions 479
Further Reading 480
ARTICLE PA Norberg and D R Horne (2007) Privacy Attitudes and Privacy-Related
Behavior. Psychology Marketing, Vol. 24(10): 829-847 481
|
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| spelling | Evans, Martin 1950- Verfasser (DE-588)124548075 aut Consumer behaviour Martin Evans ; Ahmad Jamal ; Gordon Foxall Consumer behavior 2. ed., repr. Chichester [u.a.] Wiley 2010 XV, 560 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Verbraucherverhalten (DE-588)4062644-1 s b DE-604 Jamal, Ahmad 1965- Verfasser (DE-588)133551571 aut Foxall, Gordon R. 1949- Verfasser (DE-588)139326499 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020673190&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Evans, Martin 1950- Jamal, Ahmad 1965- Foxall, Gordon R. 1949- Consumer behaviour Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4151278-9 |
| title | Consumer behaviour |
| title_alt | Consumer behavior |
| title_auth | Consumer behaviour |
| title_exact_search | Consumer behaviour |
| title_full | Consumer behaviour Martin Evans ; Ahmad Jamal ; Gordon Foxall |
| title_fullStr | Consumer behaviour Martin Evans ; Ahmad Jamal ; Gordon Foxall |
| title_full_unstemmed | Consumer behaviour Martin Evans ; Ahmad Jamal ; Gordon Foxall |
| title_short | Consumer behaviour |
| title_sort | consumer behaviour |
| topic | Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumer behavior Verbraucherverhalten Einführung |
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