Sustainable marketing of cultural and heritage tourism:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2010
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge critical studies in tourism, business and management
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 238 S. Ill., graph. Darst. |
| ISBN: | 9780415777049 9780203855416 0415777046 0203855418 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804143412766572544 |
|---|---|
| adam_text | Titel: Sustainable marketing of cultural and heritage tourism
Autor: Chhabra, Deepack
Jahr: 2010
Contents
List of Illustrations viii
Preface x
Acknowledgments xiii
1 Marketing of Heritage Tourism 1
Heritage Tourism 1
Supply and Demand of Heritage Tourism 5
Marketing 6
Philosophies of Marketing 8
Marketing of Heritage Tourism 11
Trends in Heritage Tourism 14
Summary 17
Questions 18
2 Setting a Sustainability Stage for Heritage Tourism 19
Blueprint for Sustainable Tourism Development 20
Sustainable Development Issues in Heritage Tourism 23
Authenticity Deliberations 32
Sustainable Development Indicators 35
Sustainable Heritage Tourism Marketing Models 40
Summary 42
Questions 43
3 Strategic Sustainable Heritage Tourism Marketing Model 44
Marketing Mix 44
Determinants of the Marketing Mix 52
Strategic Sustainable Heritage Tourism Marketing Model 59
Local Community Involvement and Benefits 60
Partnerships and Collaboration 64
A uthenticity and Conservation 70
Interpretation 73
vi Contents
Creating Mindful Visitors 76
Strategic Planning 77
Summary 79
Questions 80
4 Museums 81
The Repatriation Issue 83
Contemporary Museum Culture 84
Heard Museum, Arizona, United States 86
Gandhi Memorial Museum, New Delhi, India 91
Tibet House Museum, New Delhi, India 95
Freud Museum, London, United Kingdom 99
Discussion 102
Summary 105
Questions 105
5 Historic House Museums 106
Challenges 112
Dickinson Homestead, Massachusetts, USA 115
Maison Tavel, Geneva, Switzerland 117
Carisbrooke Castle, Isle of Wight, UK 121
Dickens Historic House Museum, London, UK 125
Summary 126
Questions 127
6 Heritage Hotels and Resorts 128
Sheraton Wild Horse Pass Resort, Arizona, USA 129
Culloden House Hotel, Scotland, UK 134
Imperial Hotel, New Delhi, India 136
Hozenji Hotel, Kanazawa City, Japan 139
Summary 141
Questions 142
7 Heritage Festivals 143
The Commodification Debate 150
Grandfather Mountain Highland Games, North Carolina, USA 152
Kumbh Mela, Allahabad, India 154
Day of the Dead Festival, Huaquechula, Mexico 158
Summary and Conclusions 159
Questions 160
Contents vii
8 Heritage Tourism Merchandise 161
Heritage Shopping 162
Vendors and Producers 167
A u then ticity of Heritage Merchandise 169
Management Tools 173
Kashmir Shawls, Jammu and Kashmir, India 174
Scottish Tartans, Franklin, USA 178
Canadian Totems 181
Summary and Conclusions 182
Questions 184
9 Future of Sustainable Marketing: Contemplation and Challenges 185
Sustainable Marketing of Heritage Tourism 185
Politics of Heritage 187
Stakeholder Collaborations 187
The Emerging New Middle Class 188
A uthenticity as the Emerging Marketing Brand 188
Economic Viability of Heritage Tourism 191
Leveraging Technology 191
Ethics of Marketing 193
Alternative Forms of Sustainable Marketing 195
Opportunities and Pitfalls in Promoting Sustainability 197
Contemporary Marketing 200
Bibliography 203
Index 227
List of Illustrations
Figures
1.1 The Marketing Role 7
1.2 Marketing Philosophies 10
1.3 The Four Realms of Experience 16
2.1 Robusticity and Market Appeal Matrix 41
2.2 Proposed Sustainable Heritage Tourism Marketing Model 41
3.1 The Strategic Sustainable Heritage Tourism Marketing Model 60
3.2 Arnstein s Ladder of Participation 62
7.1 The Relation of Stakeholders to Festivals 149
8.1 Factors Contributing to Impulse Shopping 163
9.1 Furthering the Sustainable Marketing Paradigm 202
Plates
4.1 The Heard Museum 87
4.2 Mahatma Gandhi Memorial Museum 92
4.3 Mahatma Gandhi Memorial Museum (exhibits) 95
5.1 MaisonTavel 118
5.2 A Maison Tavel Exhibit 120
5.3 Carisbrooke Castle 121
6.1 Sheraton Wild Horse Pass Resort, Indulge and Spirit 130
6.2 Sheraton Wild Horse Pass Resort 132
6.3 Lobby and Native American Ceiling Murals 133
6.4 Imperial Hotel, New Delhi, India 13 8
6.5 Imperial Hotel, New Delhi, India (entrance) 13 8
7.1 Kumbh Mela Bathing 155
7.2 Sadhus in Kumbh Mela 156
8.1 Woolen Shawls with Embroidery 174
8.2 Pashmina Shawl 175
List of Illustrations ix
Tables
2.1 Commonly Cited Indicators of Sustainability 39
3.1 Predictions at Each Life-Cycle Stage 46
3.2 Tosun s Typology of Community Participation 64
7.1 The Festival Typology 144
7.2 Selected Studies on Festival Motivation 146
8.1 Authenticity and its Cues 172
9.1 Applied Scope of Marketing Ethics 193
Boxes
3.1 Tennessee s Overhill Program 67
3.2 ICOMOS Criteria for World Heritage List Inscription 72
3.3 Tilden s Guiding Principles 74
4.1 Aims and Objects of the Gandhi Memorial Museum 93
4.2 Preservation and Interpretation Efforts of Tibet House Museum 98
4.3 Exhibit-The Interpretation of Dreams 100
5.1 Primary Functions of English Heritage and the Historic Houses
Association 107
5.2 Primary Functions of the National Trust of Australia 108
5.3 History of Historic Residential Structures (Nineteenth Century) 108
5.4 History of Historic Residential Structures (Twentieth and
Twenty-First Centuries) 109
5.5 Environment Factor Consideration by English Heritage 123
6.1 Sustainable Activities Pursued by the Sheraton
Wild Horse Pass Resort 131
6.2 Welcome in Pima Language 132
6.3 History ofCulloden House Hotel 135
6.4 History of Hotel Imperial 136
7.1 Authentic Elements of Kumbh Mela 157
8.1 History of Tartans 179
9.1 All-inclusive Tourism Development 198
|
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| indexdate | 2024-07-09T22:47:15Z |
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| language | English |
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| spelling | Chhabra, Deepak 1963- Verfasser (DE-588)14132256X aut Sustainable marketing of cultural and heritage tourism Deepak Chhabra 1. publ. London [u.a.] Routledge 2010 XII, 238 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Routledge critical studies in tourism, business and management Nachhaltigkeit Weltkulturerbe (DE-588)4402277-3 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Heritage tourism Tourism / Marketing Sustainable development Cultural property / Repatriation Tourismus (DE-588)4018406-7 s Weltkulturerbe (DE-588)4402277-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020667683&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Sustainable marketing of cultural and heritage tourism |
| title_auth | Sustainable marketing of cultural and heritage tourism |
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| title_full | Sustainable marketing of cultural and heritage tourism Deepak Chhabra |
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| title_full_unstemmed | Sustainable marketing of cultural and heritage tourism Deepak Chhabra |
| title_short | Sustainable marketing of cultural and heritage tourism |
| title_sort | sustainable marketing of cultural and heritage tourism |
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