Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York
Palgrave Macmillan
2010
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- Provided by publisher. |
| Beschreibung: | XII, 293 S. |
| ISBN: | 9780230537996 9781349359554 |
Internformat
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Datensatz im Suchindex
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| adam_text | Titel: Ernest Dichter and motivation research
Autor: Schwarzkopf, Stefan
Jahr: 2010
Contents
List ofFigures and Table viii
Pre face and Acknowledgements ix
Notes on Contributors x
Part I Introduction
1 Ernest Dichter, Motivation Research and the Century of
the Consumer 3
Stefan Schwarzkopf and Rainer Gries
Part II Dimensions of Ernest Dichter s Work and
Personality
2 From Vienna to the United States and Back: Ernest Dichter
and American Consumer Culture 41
Daniël Horowitz
3 Ernest Dichter: The Motivational Researcher 58
Ronald Fullerton
4 Ernest Dichter, Religion and the Spirit of Capitalism:
An Exegete of Pure Cult Religion Serves Consumer
Society 75
Gabriele Sorgo
5 Ernest Dichter and Consumer Behaviour: Intellectual
Primacy and Interpretive Consumer Research 91
Mark Tadajewski
Part III The Branding of Consumer Life - Case
Studies on Ernest Dichter s Work
6 Ernest Dichter s Studies on Automobile Marketing 109
Helene Karmasin
vi Contents
7 Ernest Dichter and the Peacock Revolution: Motivation
Research, the Menswear Market and the DuPont Company 126
Regina Lee Blaszczyk
8 The Sex of Food : Ernest Dichter, Libido and American
Food Advertising 140
Katherine Parkin
9 Patriarch or Promoter of the Women s Movement?
Ernest Dichter and his Interpretation of the Female
Image 155
Kanna Krummeich and Stefanie Lahm
Part IV The European Theatre
10 Ernest Dichter as Midwife and Educator: Post-war
European Consumer Societies and the Sociology of the
Consumer 173
Kai-Uwe Hellmann
11 A Backward Republic or Brave New Austria ? Market and
Motivation Research in Dichter s Home Country after the
Second World War 188
Andrea Morawetz
12 The Reception of Ernest Dichter and the Resistance to
Motivation Research in Francophone Europe 205
Véronique Pouillard
13 Ernest Dichter Motivates the British: Motivation
Research and Contested Professional Legitimacies
in Britain 220
Stefan Schwarzkopf
14 The Depth Boy - Ernest Dichter and the Post-war
German Advertising Elite 236
Dirk Schindelbeck
15 Victim of a Technical Hitch... : Ernest Dichter as
Proprietor of a Guesthouse with Bugging Installaüon 256
Dirk Schindelbeck
Contents vii
Part V Conclusion
16 Motivation Research - Episode or Paradigm Shift? From
Ernest Dichter to Consumer Ethnography,
Neuromarketing and Bio-power 269
Stefan Schwarzkopf and Rainer Gries
Index 291
|
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| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Psychologie |
| edition | 1. publ. |
| era | Geschichte 1945-1975 gnd |
| era_facet | Geschichte 1945-1975 |
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| spelling | Ernest Dichter and motivation research new perspectives on the making of post-war consumer culture ed. by Stefan Schwarzkopf, Rainer Gries 1. publ. New York Palgrave Macmillan 2010 XII, 293 S. txt rdacontent n rdamedia nc rdacarrier "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- Provided by publisher. Dichter, Ernest 1907-1991 Dichter, Ernest 1907-1991 Influence Dichter, Ernest 1907-1991 (DE-588)118525190 gnd rswk-swf Geschichte 1945-1975 gnd rswk-swf Psychologie Consumer behavior Psychological aspects Consumption (Economics) Psychological aspects Motivation research (Marketing) Werbewirkungsforschung (DE-588)4189648-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Motivationspsychologie (DE-588)4075001-2 gnd rswk-swf Großbritannien (DE-588)4022153-2 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf Frankreich (DE-588)4018145-5 gnd rswk-swf Österreich (DE-588)4043271-3 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift 2005 Wien gnd-content Dichter, Ernest 1907-1991 (DE-588)118525190 p Motivationspsychologie (DE-588)4075001-2 s Verbraucherverhalten (DE-588)4062644-1 s Geschichte 1945-1975 z DE-604 USA (DE-588)4078704-7 g Deutschland (DE-588)4011882-4 g Frankreich (DE-588)4018145-5 g Großbritannien (DE-588)4022153-2 g Österreich (DE-588)4043271-3 g Werbewirkungsforschung (DE-588)4189648-8 s DE-188 Schwarzkopf, Stefan Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020659463&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ernest Dichter and motivation research new perspectives on the making of post-war consumer culture Dichter, Ernest 1907-1991 Dichter, Ernest 1907-1991 Influence Dichter, Ernest 1907-1991 (DE-588)118525190 gnd Psychologie Consumer behavior Psychological aspects Consumption (Economics) Psychological aspects Motivation research (Marketing) Werbewirkungsforschung (DE-588)4189648-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Motivationspsychologie (DE-588)4075001-2 gnd |
| subject_GND | (DE-588)118525190 (DE-588)4189648-8 (DE-588)4062644-1 (DE-588)4075001-2 (DE-588)4022153-2 (DE-588)4011882-4 (DE-588)4018145-5 (DE-588)4043271-3 (DE-588)4078704-7 (DE-588)4143413-4 (DE-588)1071861417 |
| title | Ernest Dichter and motivation research new perspectives on the making of post-war consumer culture |
| title_auth | Ernest Dichter and motivation research new perspectives on the making of post-war consumer culture |
| title_exact_search | Ernest Dichter and motivation research new perspectives on the making of post-war consumer culture |
| title_full | Ernest Dichter and motivation research new perspectives on the making of post-war consumer culture ed. by Stefan Schwarzkopf, Rainer Gries |
| title_fullStr | Ernest Dichter and motivation research new perspectives on the making of post-war consumer culture ed. by Stefan Schwarzkopf, Rainer Gries |
| title_full_unstemmed | Ernest Dichter and motivation research new perspectives on the making of post-war consumer culture ed. by Stefan Schwarzkopf, Rainer Gries |
| title_short | Ernest Dichter and motivation research |
| title_sort | ernest dichter and motivation research new perspectives on the making of post war consumer culture |
| title_sub | new perspectives on the making of post-war consumer culture |
| topic | Dichter, Ernest 1907-1991 Dichter, Ernest 1907-1991 Influence Dichter, Ernest 1907-1991 (DE-588)118525190 gnd Psychologie Consumer behavior Psychological aspects Consumption (Economics) Psychological aspects Motivation research (Marketing) Werbewirkungsforschung (DE-588)4189648-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Motivationspsychologie (DE-588)4075001-2 gnd |
| topic_facet | Dichter, Ernest 1907-1991 Dichter, Ernest 1907-1991 Influence Psychologie Consumer behavior Psychological aspects Consumption (Economics) Psychological aspects Motivation research (Marketing) Werbewirkungsforschung Verbraucherverhalten Motivationspsychologie Großbritannien Deutschland Frankreich Österreich USA Aufsatzsammlung Konferenzschrift 2005 Wien |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020659463&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT schwarzkopfstefan ernestdichterandmotivationresearchnewperspectivesonthemakingofpostwarconsumerculture |