Resonate: present visual stories that transform audiences
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 248 Seiten Illustrationen, Diagramme |
| ISBN: | 9780470632017 0470632011 |
Internformat
MARC
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| 245 | 1 | 0 | |a Resonate |b present visual stories that transform audiences |c Nancy Duarte |
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Datensatz im Suchindex
| _version_ | 1804143382833922048 |
|---|---|
| adam_text | Contents
Foreword
Dan
Post
xvi
Introduction
xviii
1
WHY RESONATE?
1
Persuasion Is Powerful
2
Resonance Causes Change
4
Change Is Healthy
6
Presentations Are Boring
8
The Bland Leading the Bland
10
People Are Interesting
12
Facts Alone Fall Short
14
Stories Convey Meaning
16
You Are Not the Hero
18
The Audience Is the Hero
20
Resonance Rule
#1 23
2
LESSONS FROM MYTHS AND MOVIES
25
Incorporate Story
26
Drama Is Everything
28
Story Templates Create Structure
30
The Hero s Journey Structure
32
Crossing the Threshold
34
The Contour of Communication
36
The Beginning and Call to Adventure
38
The Middle: Contrast
40
Call to Action
42
The End
44
What Is a Sparkline?
46
Case Study: Benjamin Zander
48
Zander s Sparkline
50
Resonance Rule
#2
53
3 GETTO
KNOW THE HERO
55
How Do You Resonate with These Folks?
56
Segment the Audience
58
Case Study: Ronald Reagan
60
Meet the Hero
64
Meet the Mentor
66
Create Common Ground
68
Communicate from the Overlap
70
Resonance Rule
#3
73
4
DEFINE THE JOURNEY
75
Preparing for the Audience s Journey
76
The Big Idea
78
Plan the Audience s Journey
80
Tools for Mapping a Journey
82
Acknowledge the Risk
84
Address Resistance
86
Make the Reward Worth It
88
Case Study: General Electric
90
Resonance Rule
#4
95
5
CREATE MEANINGFUL CONTENT
97
Everything and the Kitchen Sink
98
More Than Just Facts
100
Don t Be So Cerebral
103
Contrast Creates Contour
104
Transform Ideas Into Meaning
107
Recall Stories
108
Turn Information Into Stories
110
Case Study: Cisco Systems
112
Move from Data to Meaning
117
Murder Your Darlings
118
From Ideas to Messages
120
Resonance Rule
#5 123
6
STRUCTURE REVEALS INSIGHTS
125
Establish Structure
126
Make Sense
128
Case Study: Richard Feynman
130
Feynman s Sparkline
132
Order Messages for Impact
134
Create Emotional Contrast
136
Contrast the Delivery
138
Putting Your Story on the Silver Screen
140
Process Recap
142
Resonance Rule
#6 145
7
DELIVER SOMETHING THEY LL
147
ALWAYS REMEMBER
Create a S.T.A.R. Moment
148
Case Study. Michael Poilan
151
Repeatable Sound Bites
152
Evocative Visuals
154
Case Study: Pastor John Ortberg
156
Ortberg s Sparkline
158
Case Study:
Rauch
Foundation
160
Case Study: Steve Jobs
163
Jobs s Sparkline
164
Resonance Rule
#7 167
8
THERE S ALWAYS ROOM TO IMPROVE
169
Amplify the Signal. Minimize the Noise
170
Give a Positive First Impression
172
Hop Down from Your Tower
174
Value Brevity
176
Wean Yourself from the Slides
178
Balance Emotion
180
Host a Screening with Honest Critics
182
Case Study:
Markus
Covert, PhD
184
Case Study: Leonard Bernstein
187
Resonance Rule
#8 191
9
CHANGE YOUR WORLD
193
Changing the World Is Hard
194
Use Presentations to Help Change the World
196
Don t Use Presentations for Evil
199
Enron s Presentations During Implosion
200
Gain Competitive Advantage
202
Case Study: Martin Luther King Jr.
204
King s Sparkline
206
Case Study: Martha Graham
210
Be Transparent So People See Your Idea
214
You Can Transform Your World
216
INSPIRATION IS EVERYWHERE
221
Case Study: Wolfgang
Amadeus
Mozart
222
Sonata Sparkline
224
Case Study: Alfred Hitchcock
226
Case Study: E. E. Cummings
228
Resonance Rule
#9 233
References
234
Picture Credits
237
Index
239
Special Thanks
248
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:46:47Z |
| institution | BVB |
| isbn | 9780470632017 0470632011 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020647779 |
| oclc_num | 699947946 |
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| physical | XXI, 248 Seiten Illustrationen, Diagramme |
| publishDate | 2010 |
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| publisher | Wiley |
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| spelling | Duarte, Nancy Verfasser aut Resonate present visual stories that transform audiences Nancy Duarte Hoboken, NJ Wiley 2010 XXI, 248 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Visualisierung (DE-588)4188417-6 gnd rswk-swf Präsentation (DE-588)4135231-2 gnd rswk-swf Präsentation (DE-588)4135231-2 s Visualisierung (DE-588)4188417-6 s DE-604 Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020647779&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Duarte, Nancy Resonate present visual stories that transform audiences Visualisierung (DE-588)4188417-6 gnd Präsentation (DE-588)4135231-2 gnd |
| subject_GND | (DE-588)4188417-6 (DE-588)4135231-2 |
| title | Resonate present visual stories that transform audiences |
| title_auth | Resonate present visual stories that transform audiences |
| title_exact_search | Resonate present visual stories that transform audiences |
| title_full | Resonate present visual stories that transform audiences Nancy Duarte |
| title_fullStr | Resonate present visual stories that transform audiences Nancy Duarte |
| title_full_unstemmed | Resonate present visual stories that transform audiences Nancy Duarte |
| title_short | Resonate |
| title_sort | resonate present visual stories that transform audiences |
| title_sub | present visual stories that transform audiences |
| topic | Visualisierung (DE-588)4188417-6 gnd Präsentation (DE-588)4135231-2 gnd |
| topic_facet | Visualisierung Präsentation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020647779&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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