Basic marketing: a marketing strategy planning approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass [u.a.]
McGraw-Hill Irwin
2011
|
| Ausgabe: | 18. ed., International stud. ed. |
| Schlagworte: | |
| Beschreibung: | Getr. Zählung Ill., graph. Darst. |
| ISBN: | 9780071221108 0071221107 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV036720924 | ||
| 003 | DE-604 | ||
| 005 | 20111110 | ||
| 007 | t | ||
| 008 | 101014s2011 xxuad|| |||| 00||| eng d | ||
| 020 | |a 9780071221108 |9 978-0-07-122110-8 | ||
| 020 | |a 0071221107 |9 0-07-122110-7 | ||
| 035 | |a (OCoLC)705905891 | ||
| 035 | |a (DE-599)BVBBV036720924 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 |a DE-Aug4 |a DE-1049 |a DE-860 |a DE-573 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Basic marketing |b a marketing strategy planning approach |c William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy |
| 250 | |a 18. ed., International stud. ed. | ||
| 264 | 1 | |a Boston, Mass [u.a.] |b McGraw-Hill Irwin |c 2011 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Cannon, Joseph P. |e Verfasser |4 aut | |
| 700 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020638806 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804143369405857792 |
|---|---|
| any_adam_object | |
| author | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
| author_GND | (DE-588)12861949X |
| author_facet | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
| author_role | aut aut aut |
| author_sort | Perreault, William D. |
| author_variant | w d p wd wdp j p c jp jpc e j m ej ejm |
| building | Verbundindex |
| bvnumber | BV036720924 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)705905891 (DE-599)BVBBV036720924 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 18. ed., International stud. ed. |
| format | Book |
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| id | DE-604.BV036720924 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:46:34Z |
| institution | BVB |
| isbn | 9780071221108 0071221107 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020638806 |
| oclc_num | 705905891 |
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| owner_facet | DE-1050 DE-Aug4 DE-1049 DE-860 DE-573 |
| physical | Getr. Zählung Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| spelling | Perreault, William D. Verfasser aut Basic marketing a marketing strategy planning approach William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy 18. ed., International stud. ed. Boston, Mass [u.a.] McGraw-Hill Irwin 2011 Getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 Cannon, Joseph P. Verfasser aut McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 Basic marketing a marketing strategy planning approach Marketing Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 |
| title | Basic marketing a marketing strategy planning approach |
| title_auth | Basic marketing a marketing strategy planning approach |
| title_exact_search | Basic marketing a marketing strategy planning approach |
| title_full | Basic marketing a marketing strategy planning approach William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_fullStr | Basic marketing a marketing strategy planning approach William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_full_unstemmed | Basic marketing a marketing strategy planning approach William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_short | Basic marketing |
| title_sort | basic marketing a marketing strategy planning approach |
| title_sub | a marketing strategy planning approach |
| topic | Marketing Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketing Marketingmanagement |
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