New online retailing: innovation and transformation
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Gabler
2010
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 233 - 258 |
| Beschreibung: | 261 S. graph. Darst. 240 mm x 170 mm |
| ISBN: | 9783834923233 |
Internformat
MARC
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| 240 | 1 | 0 | |a Der neue Online-Handel |
| 245 | 1 | 0 | |a New online retailing |b innovation and transformation |c Gerrit Heinemann ; Christoph Schwarzl |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Wiesbaden |b Gabler |c 2010 | |
| 300 | |a 261 S. |b graph. Darst. |c 240 mm x 170 mm | ||
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Datensatz im Suchindex
| _version_ | 1804143366807486464 |
|---|---|
| adam_text | TABLE OF CONTENTS FOREWORD VII ABBREVIATIONS XV 1 ONLINE RETAILING IN
TRANSITION - REVOLUTION NOT EVOLUTION 1 1.1 THE NEW GENERATION OF ONLINE
RETAIL 1 1.2 PRIVATE CONSUMPTION GROWING ONLINE 4 1.3 UNTAPPED POTENTIAL
IN ONLINE RETAILING 6 1.4 EFFICIENT STARTING TIME FOR ONLINE RETAILING 9
1.5 THE INTERNET S UNDERLYING INFLUENCE ON BUYER BEHAVIOUR 11 1.6
DIGITAL NATIVES ON THE MARCH 16 1.7 FAST BROADBAND NETWORKS DRIVE ONLINE
GROWTH 17 2 NEW ONLINE RETAILING * WHAT DOES IT MEAN? 19 2.1 BASIC
PRINDPLES OF NEW ONLINE RETAILING 19 2.1.1 TECHNOLOGICAL PRINDPLES OF
ONLINE RETAILING 19 2.1.2 MEDIA-SPECIFIC FUNDAMENTALS 25 2.1.3
COMPANY-SPECIFIC GROUNDWORK FOR ONLINE COMMERCE 27 2.2 SPECIAL FEATURES
OF NEW ONLINE RETAIL 29 2.2.1 ONLINE COMMERCE AS A FORM OF DISTANCE
TRADE 29 2.2.2 CORE COMPETENCIES AND CAPABILITIES IN ONLINE COMMERCE 30
2.2.3 BUSINESS SYSTEMS IN NEW ONLINE RETAIL 33 2.3 MARKETING AND SALES
POLICY IN NEW ONLINE RETAIL 35 2.3.1 PRODUCT LINE POLICY IN ONLINE
SELLING 35 2.3.2 PRICE POLICY IN ONLINE SELLING 38 2.3.3 SELLING AND
DISTRIBUTION POLICY IN ONLINE TRADE 39 IX BIBLIOGRAFISCHE INFORMATIONEN
HTTP://D-NB.INFO/1002627648 DIGITALISIERT DURCH 2.8 TRANSFORMATION:
ROADMAP FOR SUCCESS 89 2.3.4 COMMUNICATION POLICY IN ONLINE RETAILING 42
2.4 CRM AS A BASIC INSTRUMENT OF NEW ONLINE RETAILING 45 2.4.1 CRM
STANDARD STRATEGIES IN ONLINE COMMERCE 47 2.4.2 CUSTOMER LOYALTY IN
ONLINE SELLING 48 2.4.3 ACQUIRING NEW CUSTOMERS IN ONLINE COMMERCE 55
2.4.4 CUSTOMER CONVERSION IN ONLINE COMMERCE 59 2.4.5 CUTTING OFF
CUSTOMERS IN ONLINE COMMERCE 62 2.4.6 COST-EFFECTIVENESS OF CRM IN
ONLINE COMMERCE 65 2.5 FORMS OF NEW ONLINE RETAILING 66 2.5.1 PURE
ONLINE COMMERCE 67 2.5.2 COOPERATIVE ONLINE COMMERCE 68 2.5.3
MULTI-CHANNEL RETAILING 69 2.5.4 HYBRID ONLINE RETAILING 70 2.5.5
VERTICAL ONLINE RETAILING 73 2.6 MOBILE SHOPPING AND NEW ONLINE
RETAILING 75 2.6.1 STATUS OF M-SHOPPING 76 2.6.2 FUNDAMENTALS AND
LIMITATIONS OF M-SHOPPING 77 2.6.3 TECHNICAL FUNDAMENTALS OF M-SHOPPING
78 2.6.4 M-SHOPPING PRODUCT SUITABILITY FOR FASHION 80 2.6.5 M-SHOPPING
PROSPECTS 83 2.7 INNOVATION: FROM RETAIL TO ME-TAIL 84 2.7.1 ROLE OF
STORES WILL CHANGE DRAMATICALLY 85 2.7.2 CONSUMERS WILL DEMAND REAL
MULTI-CHANNEL RETAILING 86 2.7.3 FAST FASHION WILL BE THE DE FACTO
INDUSTRY STANDARD 87 2.7.4 SUPPLY CHAINS WILL BE OPTIMISED ALONG THE
PRODUCT S TOTAL LIFE CYCLE 88 2.7.5 CONSUMERS THEMSELVES WILL HELP FORM
THE COMMUNITIES OF TALENT 88 XI 3 EIGHT SUCCESS FACTORS IN NEW ONLINE
RETAILING 92 3.1 DETERMINING SUCCESS FACTORS IN ONLINE COMMERCE 92 3.2
SHOP APPEAL AND SELLING PROPOSITION AS SUCCESS FACTOR NO. 1 95 3.2.1
ATTRACTION MARKETING AND CUSTOMER VALUE ORIENTATION 95 3.2.2 KILLER
DIFFERENTIATORS 97 3.2.3 MULTIMEDIA PRESENTATION AND MULTIDIMENSIONALITY
99 3.2.4 E-BRANDING, E-BRAND USP UND E-BRAND PULL 101 3.2.5 EXTERNAL
PROMOTION OF E-STORE BRANDS 107 3.3 SOCIAL TARGETING AND SOCIETING AS
SUCCESS FACTOR NO. 2 108 3.3.1 ONLINE MARKET SEGMENTATION AND TARGET
MARKETING 109 3.3.2 INTEGRATED COMMUNITY MARKETING HO 3.3.3
COMMUNITY-BASED BRAND LEADERSHIP 114 3.3.4 CONSUMER-GENERATED
ADVERTISING 116 3.3.5 LINKING VALUE 117 3.4 SERVICE AND SEARCH SOLUTIONS
AS SUCCESS FACTOR NO. 3 119 3.4.1 EYE TRACKING OPTIMISED WEB USABILITY
120 3.4.2 NAVIGATION, SELECTION AND EVALUATION HELP 121 3.4.3
SERVICE-ORIENTED DIALOGUE ELEMENTS 126 3.4.4 SELF-SERVICE
FUNCTIONALITIES 128 3.4.5 PRE- AND POST-SALES SERVICES 130 3.4.6
CUSTOMER FEEDBACK 131 3.5 SINGULARITY CUSTOMISATION AND PERSONALISATION
AS SUCCESS FACTOR NO. 4 134 3.5.1 ONE-TO-ONE MARKETING 134 3.5.2
INDIVIDUALISED OFFERS 136 3.5.3 PERSONALISED CONSULTATION AND
PRESENTATION 138 3.5.4 MASS CUSTOMISATION 140 3.5.5 OPEN INNOVATION 144
3.6 SYSTEM AND SUPPLY CHAIN EXCELLENCE AS SUCCESS FACTOR NO. 5 146 3.6.1
COMPLEXITY PERFORMANCE 146 3.6.2 ACCELERATION AND CYCLE TIME REDUCTION
148 3.6.3 STRATEGIE IT DEPLOYMENT 150 3.6.4 AUTOMATION 151 3.7 SECURITY
STANDARDS AND REPUTATION AS SUCCESS FACTOR NO. 6 152 3.7.1 RISK
PERCEPTION IN ONLINE COMMERCE 153 3.7.2 PAYMENT SECURITY AND FLEXIBILITY
155 3.7.3 DATA SECURITY AND PROTECTION 157 3.7.4 FOLLOWING BASIC LEGAL
CONDITIONS 158 3.7.5 SECURITY REGARDING GENERAL TERMS AND CONDITIONS 159
3.8 SUPPLEMENTARY AND SUPPORT CHANNEL STRATEGY AS SUCCESS FACTOR NO. 7
161 3.8.1 THE CHANNEL HOPPING OPTION AS CUSTOMER ADDED VALUE 163 3.8.2
INTERNET AS LEAD CHANNEL WITH ADDITIONAL BRICK AND MORTAR CHANNELS.. 166
3.8.3 INTEGRATED MULTI-CHANNEL SYSTEMS 167 3.8.4 COMPARISON OF CHANNEL
ATTRIBUTES 171 3.9 SOURCING CONCEPT AND STRATEGIE ALLIANCES AS SUCCESS
FACTOR NO. 8 173 3.9.1 GLOBAL SOURCING 176 3.9.2 E-SOURCING 178 3.9.3
OUTSOURCING 181 3.9.4 STRATEGIE AND VIRTUAL PARTNERSHIPS 183 4 BEST
PRACTICES IN NEW ONLINE RETAILING 187 4.1 SUCCESS STORIES IN NEW ONLINE
RETAILING 187 4.1.1 BEST PRACTICES IN PURE ONLINE RETAILING 187 4.1.2
BEST PRACTICES IN COOPERATIVE ONLINE COMMERCE 192 4.1.3 BEST PRACTICES
IN MULTI-CHANNEL RETAILING 195 4.1.4 BEST PRACTICES IN HYBRID ONLINE
COMMERCE 199 4.1.5 BEST PRACTICES IN VERTICAL ONLINE COMMERCE 200 4.2
EXAMPLES OF SUCCESSFUL ONLINE MANAGEMENT 202 4.2.1 BEST PRACTICES IN
FRONT-OFFICE FUNCTIONS 202 4.2.2 BEST PRACTICES IN BACK-OFFICE FUNCTIONS
AND SUPPLY CHAINS 205 XI 4.3 LESSONS LEARNED - 20 RULES FOR NEW ONLINE
RETAIL 208 5 RISKS AND BENEFITS OF NEW ONLINE RETAILING 210 5.1 RISKS
AND BENEFITS OF PURE ONLINE COMMERCE 210 5.1.1 RISKS AND BENEFITS FROM
AN ONLINE RETAIL PERSPECTIVE 211 5.1.2 RISKS AND BENEFITS FROM AN ONLINE
CUSTOMER PERSPECTIVE 212 5.2 RISKS AND BENEFITS OF MULTI-CHANNEL RETAIL
215 5.2.1 RISKS AND BENEFITS FROM A MULTI-CHANNEL RETAIL PERSPECTIVE 215
5.2.2 RISKS AND BENEFITS FROM A MULTI-CHANNEL CUSTOMER PERSPECTIVE 220
5.3 RISKS OF NON-COMPLIANCE WITH GERMAN CIVIL LAW IN ONLINE COMMERCE 222
5.3.1 NEW REVOCATION REGULATION 222 5.3.2 REGULATIONS FOR PRODUCT
INDIVIDUALISATION 222 5.3.3 COMPARISON OF VENDORS 224 5.4 FURTHER
PROSPECTS: CROSS-CHANNEL MANAGEMENT AND INTEGRATION 225 REFERENCES 233
INDEX 259 XIII
|
| any_adam_object | 1 |
| author | Heinemann, Gerrit 1960- Schwarzl, Christoph |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV036719154 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:46:32Z |
| institution | BVB |
| isbn | 9783834923233 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020637068 |
| oclc_num | 671338523 |
| open_access_boolean | |
| owner | DE-M347 DE-573 DE-188 |
| owner_facet | DE-M347 DE-573 DE-188 |
| physical | 261 S. graph. Darst. 240 mm x 170 mm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Gabler |
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| spelling | Heinemann, Gerrit 1960- Verfasser (DE-588)111930723 aut Der neue Online-Handel New online retailing innovation and transformation Gerrit Heinemann ; Christoph Schwarzl 1. ed. Wiesbaden Gabler 2010 261 S. graph. Darst. 240 mm x 170 mm txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 233 - 258 Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Erfolgsfaktor (DE-588)4197034-2 s DE-604 Schwarzl, Christoph Verfasser aut DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020637068&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Heinemann, Gerrit 1960- Schwarzl, Christoph New online retailing innovation and transformation Erfolgsfaktor (DE-588)4197034-2 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4197034-2 (DE-588)4592128-3 |
| title | New online retailing innovation and transformation |
| title_alt | Der neue Online-Handel |
| title_auth | New online retailing innovation and transformation |
| title_exact_search | New online retailing innovation and transformation |
| title_full | New online retailing innovation and transformation Gerrit Heinemann ; Christoph Schwarzl |
| title_fullStr | New online retailing innovation and transformation Gerrit Heinemann ; Christoph Schwarzl |
| title_full_unstemmed | New online retailing innovation and transformation Gerrit Heinemann ; Christoph Schwarzl |
| title_short | New online retailing |
| title_sort | new online retailing innovation and transformation |
| title_sub | innovation and transformation |
| topic | Erfolgsfaktor (DE-588)4197034-2 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Erfolgsfaktor Electronic Commerce |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020637068&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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