Verfügbarkeit: Wie Werbung wirkt

Wie Werbung wirkt: Erkenntnisse des Neuromarketings

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Bibliographische Detailangaben
Hauptverfasser:	Scheier, Christian 1968- (VerfasserIn), Held, Dirk 1971- (VerfasserIn)
Format:	Buch
Sprache:	German
Veröffentlicht:	Freiburg [u.a.] Haufe 2010
Ausgabe:	[Nachdr.]
Schlagworte:	Werbewirkungsforschung Marketing Hirnforschung Strategisches Management Werbewirkung Marketingforschung Neuropsychologie Neuromarketing Werbepsychologie
Beschreibung:	195 S. Ill., graph. Darst.
ISBN:	3448072516 9783448072518

Internformat

MARC


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Datensatz im Suchindex

DE-BY-862_location	2000
DE-BY-FWS_call_number	2000/QP 631 S318
DE-BY-FWS_katkey	443002
DE-BY-FWS_media_number	083000505673
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any_adam_object
author	Scheier, Christian 1968- Held, Dirk 1971-
author_GND	(DE-588)129509159 (DE-588)131715496
author_facet	Scheier, Christian 1968- Held, Dirk 1971-
author_role	aut aut
author_sort	Scheier, Christian 1968-
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building	Verbundindex
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classification_tum	WIR 810f OEK 740f PSY 435f
ctrlnum	(OCoLC)705900706 (DE-599)BVBBV036716249
discipline	Psychologie Wirtschaftswissenschaften Ökotrophologie
edition	[Nachdr.]
format	Book
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id	DE-604.BV036716249
illustrated	Illustrated
indexdate	2024-08-01T11:21:51Z
institution	BVB
isbn	3448072516 9783448072518
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-020634227
oclc_num	705900706
open_access_boolean
owner	DE-898 DE-BY-UBR DE-1051 DE-861 DE-M347 DE-355 DE-BY-UBR DE-634 DE-862 DE-BY-FWS
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physical	195 S. Ill., graph. Darst.
publishDate	2010
publishDateSearch	2010
publishDateSort	2010
publisher	Haufe
record_format	marc
spellingShingle	Scheier, Christian 1968- Held, Dirk 1971- Wie Werbung wirkt Erkenntnisse des Neuromarketings Werbewirkungsforschung (DE-588)4189648-8 gnd Marketing (DE-588)4037589-4 gnd Hirnforschung (DE-588)4123382-7 gnd Strategisches Management (DE-588)4124261-0 gnd Werbewirkung (DE-588)4189647-6 gnd Marketingforschung (DE-588)4200055-5 gnd Neuropsychologie (DE-588)4135740-1 gnd Neuromarketing (DE-588)7601901-9 gnd Werbepsychologie (DE-588)4140889-5 gnd
subject_GND	(DE-588)4189648-8 (DE-588)4037589-4 (DE-588)4123382-7 (DE-588)4124261-0 (DE-588)4189647-6 (DE-588)4200055-5 (DE-588)4135740-1 (DE-588)7601901-9 (DE-588)4140889-5
title	Wie Werbung wirkt Erkenntnisse des Neuromarketings
title_auth	Wie Werbung wirkt Erkenntnisse des Neuromarketings
title_exact_search	Wie Werbung wirkt Erkenntnisse des Neuromarketings
title_full	Wie Werbung wirkt Erkenntnisse des Neuromarketings Christian Scheier ; Dirk Held
title_fullStr	Wie Werbung wirkt Erkenntnisse des Neuromarketings Christian Scheier ; Dirk Held
title_full_unstemmed	Wie Werbung wirkt Erkenntnisse des Neuromarketings Christian Scheier ; Dirk Held
title_short	Wie Werbung wirkt
title_sort	wie werbung wirkt erkenntnisse des neuromarketings
title_sub	Erkenntnisse des Neuromarketings
topic	Werbewirkungsforschung (DE-588)4189648-8 gnd Marketing (DE-588)4037589-4 gnd Hirnforschung (DE-588)4123382-7 gnd Strategisches Management (DE-588)4124261-0 gnd Werbewirkung (DE-588)4189647-6 gnd Marketingforschung (DE-588)4200055-5 gnd Neuropsychologie (DE-588)4135740-1 gnd Neuromarketing (DE-588)7601901-9 gnd Werbepsychologie (DE-588)4140889-5 gnd
topic_facet	Werbewirkungsforschung Marketing Hirnforschung Strategisches Management Werbewirkung Marketingforschung Neuropsychologie Neuromarketing Werbepsychologie
work_keys_str_mv	AT scheierchristian wiewerbungwirkterkenntnissedesneuromarketings AT helddirk wiewerbungwirkterkenntnissedesneuromarketings

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