Marketing research: in a digital information environment
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
McGraw-Hill Education
[20]10
|
| Ausgabe: | 4. ed., internat. ed., [Nachdr.] |
| Schriftenreihe: | McGraw-Hill international editions
|
| Schlagworte: |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20101022 | ||
| 007 | t | ||
| 008 | 101007s2010 xxu |||| 00||| eng d | ||
| 020 | |z 9780071270106 |9 978-007-127010-6 | ||
| 020 | |z 0071270108 |9 007-127010-8 | ||
| 035 | |a (OCoLC)253966998 | ||
| 035 | |a (DE-599)BVBBV036707961 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-634 |a DE-2070s | ||
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| 100 | 1 | |a Hair, Joseph F. |d 1944- |e Verfasser |0 (DE-588)135615828 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b in a digital information environment |c Joseph F. Hair ; Robert P. Bush ; David J. Ortinau |
| 250 | |a 4. ed., internat. ed., [Nachdr.] | ||
| 264 | 1 | |a Boston, Mass. [u.a.] |b McGraw-Hill Education |c [20]10 | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill international editions | |
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| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
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| 700 | 1 | |a Bush, Robert P. |e Verfasser |4 aut | |
| 700 | 1 | |a Ortinau, David J. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020626120 | ||
Datensatz im Suchindex
| _version_ | 1804143350874374144 |
|---|---|
| any_adam_object | |
| author | Hair, Joseph F. 1944- Bush, Robert P. Ortinau, David J. |
| author_GND | (DE-588)135615828 |
| author_facet | Hair, Joseph F. 1944- Bush, Robert P. Ortinau, David J. |
| author_role | aut aut aut |
| author_sort | Hair, Joseph F. 1944- |
| author_variant | j f h jf jfh r p b rp rpb d j o dj djo |
| building | Verbundindex |
| bvnumber | BV036707961 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)253966998 (DE-599)BVBBV036707961 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed., internat. ed., [Nachdr.] |
| format | Book |
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| id | DE-604.BV036707961 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:46:16Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020626120 |
| oclc_num | 253966998 |
| open_access_boolean | |
| owner | DE-634 DE-2070s |
| owner_facet | DE-634 DE-2070s |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | McGraw-Hill Education |
| record_format | marc |
| series2 | McGraw-Hill international editions |
| spelling | Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut Marketing research in a digital information environment Joseph F. Hair ; Robert P. Bush ; David J. Ortinau 4. ed., internat. ed., [Nachdr.] Boston, Mass. [u.a.] McGraw-Hill Education [20]10 txt rdacontent n rdamedia nc rdacarrier McGraw-Hill international editions Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Bush, Robert P. Verfasser aut Ortinau, David J. Verfasser aut |
| spellingShingle | Hair, Joseph F. 1944- Bush, Robert P. Ortinau, David J. Marketing research in a digital information environment Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Marketing research in a digital information environment |
| title_auth | Marketing research in a digital information environment |
| title_exact_search | Marketing research in a digital information environment |
| title_full | Marketing research in a digital information environment Joseph F. Hair ; Robert P. Bush ; David J. Ortinau |
| title_fullStr | Marketing research in a digital information environment Joseph F. Hair ; Robert P. Bush ; David J. Ortinau |
| title_full_unstemmed | Marketing research in a digital information environment Joseph F. Hair ; Robert P. Bush ; David J. Ortinau |
| title_short | Marketing research |
| title_sort | marketing research in a digital information environment |
| title_sub | in a digital information environment |
| topic | Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marktforschung |
| work_keys_str_mv | AT hairjosephf marketingresearchinadigitalinformationenvironment AT bushrobertp marketingresearchinadigitalinformationenvironment AT ortinaudavidj marketingresearchinadigitalinformationenvironment |