Design thinking: integrating innovation, customer experience, and brand value
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Allworth Press
2010
|
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVII, 285 S. Ill., graph. Darst. 23 cm |
| ISBN: | 9781581156683 1581156685 |
Internformat
MARC
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| 245 | 1 | 0 | |a Design thinking |b integrating innovation, customer experience, and brand value |c edited by Thomas Lockwood |
| 264 | 1 | |a New York, NY |b Allworth Press |c 2010 | |
| 300 | |a XVII, 285 S. |b Ill., graph. Darst. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
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| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy1006/2009026966-d.html |3 Publisher description | |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020625047&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020625047 | ||
Datensatz im Suchindex
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|---|---|
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| DE-BY-FWS_katkey | 519085 |
| DE-BY-FWS_media_number | 083101330148 |
| _version_ | 1824553487181021184 |
| adam_text | Contents
vi
Acknowledgments
vii
Foreword: The Importance of Integrated Thinking
SECTION
1 :
DESIGN THINKING METHODS: FROM INNOVATION
TO INTEGRATION TO TRANSFORMATION
3
Chapter
1 :
Notes on the Evolution of Design Thinking: A Work in Progress
Craig M.
Vogel
15
Chapter
2:
The Designful Company Marty Neumeier
23
Chapter
3:
Creating the Right Environment for Design Julian Jenkins
35
Chapter
4:
Designing Business: New Models for Success Heather M.A.
Fraser
47
Chapter
5:
Unleashing the Power of Design Thinking Kevin Clark and Ron Smith
57
Chapter
6:
Design Thinking and Design Management: A Research and
Practice Perspective Rachel Cooper,
Sabine
Junginger, and Thomas
Lockwood
65
Chapter
7:
The Four Powers of Design: A Value Model in Design Management
Brigitte
Βοήα
de Mozota
81
Chapter
8:
Transition: Becoming a Design-Minded Organization Thomas
Lockwood
SECTION
2:
VALUE: BUILDING BRANDS, BY DESIGN
99
Chapter
9:
Building Leadership Brands by Design Jerome Kathman
109
Chapter
10:
Lets Brandjam to Humanize Our Brands Mark
Cobé
121
Chapter
11 :
Bringing the Future into Global Brands Tony Kim
131
Chapter
12:
Brand-Driven Innovation
Erik Roscam
Abbing and
Christa
van
Cessei
145
Chapter
13:
Branding and Design Innovation Leadership: What s Next? Phil Best
SECTION
3:
INFLUENCE: THE HIDDEN IMPORTANCE OF SERVICE DESIGN
159
Chapter
14:
Service Design: An Appraisal Roberto
M. Saco
and Alexis P.
Concalves
173
Chapter
15:
Bottom-Line Experiences: Measuring the Value of Design in Service
Lavrans Levlie, Chris Downs, and Ben Reason
185
Chapter
16:
From Small Ideas to Radical Service Innovation Mark Jones
and Fran Samalionis
197
Chapter
17:
Would You Like Service with That? Chris Bedford and Anson Lee
205
Chapter
18:
Service Design via the Global Web: Global Companies Serving
Local Markets Brian Gillespie
SECTION
4:
MEANING: CREATING CUSTOMER EXPERIENCES THAT MATTER
221
Chapter
19:
The Mathematics of Brand Satisfaction Chris Rockwell
231
Chapter
20:
Will Meaningful Brand Experiences Disrupt Your Market?
David W. Norton
243
Chapter
21 :
The Road to Authentic Brand is Jittered with Design David Lemley
251
Chapter
22:
Customer Loyalty and the Elements of User Experience
fesse
James Canett
259
Chapter
23:
Experiential Design Drives an Established Brand
judi
Jacobs
and Jeff Hackett
267
About
DMI
268
Editor Biography
269
Authors Biographies
277
Index
|
| any_adam_object | 1 |
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| dewey-full | 658.5/752 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/752 |
| dewey-search | 658.5/752 |
| dewey-sort | 3658.5 3752 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Kunstgeschichte Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9781581156683 1581156685 |
| language | English |
| lccn | 2009026966 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020625047 |
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| title | Design thinking integrating innovation, customer experience, and brand value |
| title_auth | Design thinking integrating innovation, customer experience, and brand value |
| title_exact_search | Design thinking integrating innovation, customer experience, and brand value |
| title_full | Design thinking integrating innovation, customer experience, and brand value edited by Thomas Lockwood |
| title_fullStr | Design thinking integrating innovation, customer experience, and brand value edited by Thomas Lockwood |
| title_full_unstemmed | Design thinking integrating innovation, customer experience, and brand value edited by Thomas Lockwood |
| title_short | Design thinking |
| title_sort | design thinking integrating innovation customer experience and brand value |
| title_sub | integrating innovation, customer experience, and brand value |
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