How to write effective business English: the essential toolkit for composing powerful letters, e-mails and more, for today's business needs
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page Limited
2009
|
| Schriftenreihe: | Better business English
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 133 S. 22 cm |
| ISBN: | 9780749455200 0749455209 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804143343942238208 |
|---|---|
| adam_text | Titel: How to write effective business English
Autor: Talbot, Fiona
Jahr: 2009
Contents
Preface xi
Introduction 1
1. Why you need to write 3
Defining readers, customers and audience 3
Your audience can be anyone and everyone 4
Why we write in business 4
Readers judge writing for what it is 6
A state of flux 7
Your checklist for action 8
2. Defining business English 9
Standard and variant English 9
Defining native and non-native English speakers 12
Common problems with English for global
business 13
Define business English within your company 15
Your checklist for action 16
3. Writing English for global business 17
Looking at how you use English at work 17
Writing problems faced by non-native English
writers 19
Problems with non-native English writing for
native English speakers 21
Problems posed for native and non-native
English writers alike 22
Business writing as communication 26
English continues to evolve 28
An advantage you can have as a non-native
English writer 30
Your checklist for action 31
4. Business writing for today 33
Winning business through English 33
Academic writing compared with writing for
business 34
You can use T when you write in business 35
Listen to readers feedback 37
Choosing the right style 39
Ideal communication 41
The Word Power Skills system: four easy steps
to success 42
Your checklist for action 44
5. Quality matters 47
Why it really matters to get your writing right 47
To make mistakes is only human 48
How readers can react to written mistakes 48
Further costs of getting your writing wrong 53
You can never fully outsource your writing 55
Checking for mistakes 56
Proofreading tips 56
Your checklist for action 57
6. Punctuation and grammar tips 59
Why punctuation and grammar matter 59
Punctuation and other marks 60
Nouns and gender in English 61
Parts of speech and other grammar 63
Paragraphs 68
Verbs and tenses 69
Agreement of subject and verb 72
Comparison 75
Transitional words and phrases 77
Your checklist for action 80
7. Writing tips for everyday business 83
Writing a date 83
Time 89
Numbers 90
Measurements 92
How to write addresses (general) 93
Your checklist for action 93
8. Common confusions and how to avoid them 95
Common confusions for both NE and non-NE
9.
writers 95
Abbreviations and acronyms 102
Active and passive 104
Nominalization 105
Your checklist for action 105
E-mail 107
General 107
The rise and rise of e-mail 108
E-mail scenarios to watch out for 109
Multi-lingual and other e-mail threads 110
Structure your e-mails 114
Designing how you write e-mails 115
Your checklist for action 118
10. Letter writing 119
General 119
An example of a letter asking for information 120
Outline letter confirming a booking 124
Stay ahead or stay behind 125
Specific tips about addressing letters 126
Addressing envelopes 127
CVs and covering letters 128
Your checklist for action 132
Conclusion 135
|
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| indexdate | 2024-07-09T22:46:10Z |
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| isbn | 9780749455200 0749455209 |
| language | English |
| lccn | 2009016900 |
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| series2 | Better business English |
| spelling | Talbot, Fiona Verfasser aut How to write effective business English the essential toolkit for composing powerful letters, e-mails and more, for today's business needs Fiona Talbot London Kogan Page Limited 2009 XVI, 133 S. 22 cm txt rdacontent n rdamedia nc rdacarrier Better business English Englisch English language Business English Study and teaching Business communication Study and teaching English language Textbooks for foreign speakers Business writing Englisch (DE-588)4014777-0 gnd rswk-swf Wirtschaftssprache (DE-588)4117662-5 gnd rswk-swf Englisch (DE-588)4014777-0 s Wirtschaftssprache (DE-588)4117662-5 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020621528&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Talbot, Fiona How to write effective business English the essential toolkit for composing powerful letters, e-mails and more, for today's business needs Englisch English language Business English Study and teaching Business communication Study and teaching English language Textbooks for foreign speakers Business writing Englisch (DE-588)4014777-0 gnd Wirtschaftssprache (DE-588)4117662-5 gnd |
| subject_GND | (DE-588)4014777-0 (DE-588)4117662-5 |
| title | How to write effective business English the essential toolkit for composing powerful letters, e-mails and more, for today's business needs |
| title_auth | How to write effective business English the essential toolkit for composing powerful letters, e-mails and more, for today's business needs |
| title_exact_search | How to write effective business English the essential toolkit for composing powerful letters, e-mails and more, for today's business needs |
| title_full | How to write effective business English the essential toolkit for composing powerful letters, e-mails and more, for today's business needs Fiona Talbot |
| title_fullStr | How to write effective business English the essential toolkit for composing powerful letters, e-mails and more, for today's business needs Fiona Talbot |
| title_full_unstemmed | How to write effective business English the essential toolkit for composing powerful letters, e-mails and more, for today's business needs Fiona Talbot |
| title_short | How to write effective business English |
| title_sort | how to write effective business english the essential toolkit for composing powerful letters e mails and more for today s business needs |
| title_sub | the essential toolkit for composing powerful letters, e-mails and more, for today's business needs |
| topic | Englisch English language Business English Study and teaching Business communication Study and teaching English language Textbooks for foreign speakers Business writing Englisch (DE-588)4014777-0 gnd Wirtschaftssprache (DE-588)4117662-5 gnd |
| topic_facet | Englisch English language Business English Study and teaching Business communication Study and teaching English language Textbooks for foreign speakers Business writing Wirtschaftssprache |
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