The SAGE handbook of public relations:
Gespeichert in:
| Vorheriger Titel: | Handbook of public relations |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Los Angeles
SAGE Publications
2010
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | xvii, 773 Seiten Illustrationen, Diagramme 26 cm |
| ISBN: | 9781412977807 1412977800 9781412977814 1412977819 |
Internformat
MARC
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| 245 | 1 | 0 | |a The SAGE handbook of public relations |c edited by Robert L. Heath (University of Houston) |
| 246 | 1 | 3 | |a Handbook of public relations |
| 250 | |a Second edition | ||
| 264 | 1 | |a Los Angeles |b SAGE Publications |c 2010 | |
| 300 | |a xvii, 773 Seiten |b Illustrationen, Diagramme |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 653 | |a Public relations | ||
| 653 | |a Public relations / Handbooks, manuals, etc | ||
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Heath, Robert L. |d 1941- |0 (DE-588)132893002 |4 edt | |
| 780 | 0 | 0 | |i Früher u.d.T. |t Handbook of public relations |w (DE-604)BV013527312 |
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Datensatz im Suchindex
| _version_ | 1804143327091621888 |
|---|---|
| adam_text | Contents
Preface
xi
Robert
L.
Heath
Acknowledgments
xvii
PART I: MIND, SELF, AND SOCIETY
1
Robert L. Heath
Chapter
1:
Public Relations in the Enactment of Civil Society
5
Maureen Taylor
Chapter
2:
Strategic Management of Communication:
Insights From the Contingency Theory of
Strategic Conflict Management
17
Augustine Pang, Yan Jin, and Glen T. Cameron
Chapter
3:
Seeing the Forest Through the Trees:
The Behavioral, Strategic Management Paradigm
in Public Relations and Its Future
35
Jeong-Nam Kim and
Lan Ni
Chapter
4:
The Cursed Sisters: Public Relations and Rhetoric
59
0yvind Ihlen
Chapter
5:
Implications of Complexity Theory for
Public Relations: Beyond Crisis
71
Dawn R. Gilpin and Priscilla Murphy
Chapter
6:
Signs of the Times: Economic Sciences,
Futures, and Public Relations
85
David McKie
Chapter
7:
Publics and Public Relations: Effecting Change
99
Shirley Leitch and Judy Motion
Chapter
8:
Correspondence^) to Reality:
A Reconstructive Approach to Public Relations
111
Günter
Beatele
Chapter
9:
Dialogue as a Basis for Stakeholder Engagement:
Defining and Measuring the Core Competencies
127
Nigel M,
de Bussy
Chapter
10:
Making It Real : Anthropological Reflections
on Public Relations, Diplomacy, and Rhetoric
145
Jacquie
L Etang
Chapter
11:
Social Construction and Public Relations
163
Katerina Tsetsura
Chapter
12:
Public Relations and Power
177
Peter M. Smudde and Jeffrey L. Courtright
Chapter
13:
Power and Public Relations:
Paradoxes and Programmatic Thoughts
191
Robert
L
Heath, Judy Motion, and Shirley Leitch
Chapter
14:
Race in Public Relations
205
Lee Edwards
Chapter
15:
Toward an Intersectionality Theory
of Public Relations
223
Jennifer Vardeman-Winter and Natalie
T. J.
Tindall
Chapter
16:
Does Public Relations Scholarship
Have a Place in Race?
237
Damion Waymer
Chapter
17:
Feminist Scholarship and Its Contributions
to Public Relations
247
Brenda J. Wrigley
Chapter
18:
Reflective Management: Seeing
the Organization as if From Outside
261
Susanne
Holmström
Chapter
19:
Symmetry and Its Critics: Antecedents, Prospects,
and Implications for Symmetry in a Postsymmetry Era
277
Robert
E
.
Brown
Chapter
20:
Strategy, Management, Leadership,
and Public Relations
293
Finn Frandsen and
Winni Johansen
Chapter
21:
Reputation, Communication,
and the Corporate Brand
307
Peggy Simcic
Brenn
PART II: THE PRACTICE OF PUBLIC RELATIONS
AS CHANGE MANAGEMENT
321
Robert L. Heath
Chapter
22:
The Use of Research in Public Relations
325
Marcia
W. DiStaso
and Don
W.
Stacks
Chapter
23:
Reputation Models, Drivers, and Measurement
339
Tom Watson
Chapter
24:
Come Together: Rise and Fall of Public Relations
Organizations in the 20th Century
353
Julie K. Henderson
Chapter
25:
Public Relations Identity: Evolving From
Academic and Practitioner Partnerships
367
Bonita Dostal Neff
Chapter
26:
Relationship Management Projects
Public Relations Image: Analysis of Living History
and Dreams From My Father
383
Gayle M.
Pohl
Chapter
27:
Activism
2.0 395
Michael F. Smith and
Denise
P. Ferguson
Chapter
28:
Activism in the 20th and 21st Centuries
409
Pamela G. Bourland-Davis, William Thompson, and F. Erik Brooks
Chapter
29:
Public Relations Practitioners and
the Leadership Challenge
421
Bruce K.
Berger
and
Juan Meng
Chapter
30:
Embedding Issue Management:
From Process to Policy
435
Tony
Jaques
Chapter
31:
Risk Communication
447
Michael
J
.
Palenchar
Chapter
32:
Community Engagement and Risk Management
461
Katherine
A. McComas
Chapter
33:
Crisis Communication: A Developing Field
477
W. Timothy Coombs
Chapter
34:
Expanding the Parameters of Crisis
Communication: From Chaos to Renewal
489
Matthew W. Seeger, Timothy L. Sellnow, and Robert R.
Ulmer
Chapter
35:
Red Cross Crisis Communication in the Wake of
September
11, 2001 501
Kimberly A. Schwartz
Chapter
36:
Defining the Relationship Between Public Relations
and Marketing: Public Relations Most Important Challenge
509
James
G. Hutton
Chapter
37:
Being Public: Publicity as Public Relations
523
Kirk
Hallahan
Chapter
38:
The Role of Public Relations in Promoting
Healthy Communities
547
Jeffrey
K. Springston
and
Ruthann
Weaver Lariscy
Chapter
39:
Community Relations and
Corporate Social Responsibility
557
Robert L. Heath and
Lan Ni
Chapter
40:
The Nature of Good in Public Relations:
What Should Be Its Normative Ethic?
569
Shannon A. Bowen
Chapter
41:
Military Spokespeople and Democracy:
Perspectives From Two Israeli Wars
585
Margalit
Toledano
Chapter
42:
Sport Public Relations
599
Thomas E. Isaacson
Chapter
43:
Investor Relations
611
Alexander V. Laskin
Chapter
44:
Public Relations Media
623
Kirk
Hallahan
Chapter
45:
Directions in Social Media for
Professionals and Scholars
643
Michael
L
Kent
PART III: PUBLIC RELATIONS AS GLOBALICITY
657
Robert L. Heath
Chapter
46:
Why Culture Is Still Essential in Discussions
About Global Public Relations
659
Robert I. Wakefield
Chapter
47:
The Local, National, and Global Challenges
of Public Relations: A Call for an Anthropological
Approach to Practicing Public Relations
671
Marina Vujnovic and Dean Kruckeberg
Chapter
48:
Cross-National Conflict Shifting: A Transnational
Crisis Perspective in Global Public Relations
679
Juan-Carlos Molleda
Chapter
49:
Globalization and Public Relations:
Opportunities for Growth and Reformulation
691
Krishnamurthy Sriramesh
Reflections and Concluding Thoughts
709
Robert
L
Heath
Reflections on the Field
711
Elizabeth
L
Toth
Author Index
723
Subject Index
739
About the Editor
757
About the Contributors
759
|
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| indexdate | 2024-07-09T22:45:54Z |
| institution | BVB |
| isbn | 9781412977807 1412977800 9781412977814 1412977819 |
| language | German |
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| spelling | The SAGE handbook of public relations edited by Robert L. Heath (University of Houston) Handbook of public relations Second edition Los Angeles SAGE Publications 2010 xvii, 773 Seiten Illustrationen, Diagramme 26 cm txt rdacontent n rdamedia nc rdacarrier Literaturangaben Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Public relations Public relations / Handbooks, manuals, etc (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Heath, Robert L. 1941- (DE-588)132893002 edt Früher u.d.T. Handbook of public relations (DE-604)BV013527312 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020610887&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The SAGE handbook of public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4143413-4 |
| title | The SAGE handbook of public relations |
| title_alt | Handbook of public relations |
| title_auth | The SAGE handbook of public relations |
| title_exact_search | The SAGE handbook of public relations |
| title_full | The SAGE handbook of public relations edited by Robert L. Heath (University of Houston) |
| title_fullStr | The SAGE handbook of public relations edited by Robert L. Heath (University of Houston) |
| title_full_unstemmed | The SAGE handbook of public relations edited by Robert L. Heath (University of Houston) |
| title_old | Handbook of public relations |
| title_short | The SAGE handbook of public relations |
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| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Öffentlichkeitsarbeit Aufsatzsammlung |
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