CKM embedded innovation marketing as success driver for product innovation: theoretical framework and empirical research
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2010
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| Schlagworte: | |
| Online-Zugang: | kostenfrei |
| Beschreibung: | XV, 190 Bl. Ill., graph. Darst. |
Internformat
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Datensatz im Suchindex
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| author | Sun, Hongqing |
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| indexdate | 2024-07-09T22:45:50Z |
| institution | BVB |
| language | English |
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| physical | XV, 190 Bl. Ill., graph. Darst. |
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| spelling | Sun, Hongqing Verfasser (DE-588)142411779 aut CKM embedded innovation marketing as success driver for product innovation theoretical framework and empirical research vorgelegt von Hongqing Sun CKM-embedded innovation marketing as success driver for product innovation 2010 XV, 190 Bl. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Berlin, Techn. Univ., Diss., 2010 Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Wissensmanagement (DE-588)4561842-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Produktgestaltung (DE-588)4047340-5 gnd rswk-swf Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Produktgestaltung (DE-588)4047340-5 s Kundenmanagement (DE-588)4236865-0 s Marketing (DE-588)4037589-4 s DE-604 Produktinnovation (DE-588)4047346-6 s Innovationsmanagement (DE-588)4161817-8 s Kundenorientierung (DE-588)4316837-1 s Beziehungsmarketing (DE-588)4789127-0 s Wissensmanagement (DE-588)4561842-2 s Erfolgsfaktor (DE-588)4197034-2 s 1\p DE-604 Erscheint auch als Online-Ausgabe urn:nbn:de:kobv:83-opus-27894 https://nbn-resolving.org/urn:nbn:de:kobv:83-opus-27894 Resolving-System kostenfrei Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sun, Hongqing CKM embedded innovation marketing as success driver for product innovation theoretical framework and empirical research Kundenorientierung (DE-588)4316837-1 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Wissensmanagement (DE-588)4561842-2 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd Produktgestaltung (DE-588)4047340-5 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Produktinnovation (DE-588)4047346-6 gnd |
| subject_GND | (DE-588)4316837-1 (DE-588)4789127-0 (DE-588)4561842-2 (DE-588)4037589-4 (DE-588)4236865-0 (DE-588)4161817-8 (DE-588)4047340-5 (DE-588)4197034-2 (DE-588)4047346-6 (DE-588)4113937-9 |
| title | CKM embedded innovation marketing as success driver for product innovation theoretical framework and empirical research |
| title_alt | CKM-embedded innovation marketing as success driver for product innovation |
| title_auth | CKM embedded innovation marketing as success driver for product innovation theoretical framework and empirical research |
| title_exact_search | CKM embedded innovation marketing as success driver for product innovation theoretical framework and empirical research |
| title_full | CKM embedded innovation marketing as success driver for product innovation theoretical framework and empirical research vorgelegt von Hongqing Sun |
| title_fullStr | CKM embedded innovation marketing as success driver for product innovation theoretical framework and empirical research vorgelegt von Hongqing Sun |
| title_full_unstemmed | CKM embedded innovation marketing as success driver for product innovation theoretical framework and empirical research vorgelegt von Hongqing Sun |
| title_short | CKM embedded innovation marketing as success driver for product innovation |
| title_sort | ckm embedded innovation marketing as success driver for product innovation theoretical framework and empirical research |
| title_sub | theoretical framework and empirical research |
| topic | Kundenorientierung (DE-588)4316837-1 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Wissensmanagement (DE-588)4561842-2 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd Produktgestaltung (DE-588)4047340-5 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Produktinnovation (DE-588)4047346-6 gnd |
| topic_facet | Kundenorientierung Beziehungsmarketing Wissensmanagement Marketing Kundenmanagement Innovationsmanagement Produktgestaltung Erfolgsfaktor Produktinnovation Hochschulschrift |
| url | https://nbn-resolving.org/urn:nbn:de:kobv:83-opus-27894 |
| work_keys_str_mv | AT sunhongqing ckmembeddedinnovationmarketingassuccessdriverforproductinnovationtheoreticalframeworkandempiricalresearch AT sunhongqing ckmembeddedinnovationmarketingassuccessdriverforproductinnovation |