Consumer-citizens of China: the role of foreign brands in the imagined future China
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2011
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge contemporary China series
60 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 147 S. Ill. |
| ISBN: | 9780415553490 9780203840115 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804143304248393728 |
|---|---|
| adam_text | Titel: Consumer-citizens of China
Autor: Tian, Kelly
Jahr: 2011
Contents
Foreword xv
Acknowledgements xviii
1 Imagining China, imagining brands 1
Foreign brands as global brands from the imagined West 6
Western and domestic brands as materials for realizing
an imagined future China 9
Obscured state influence and consumer autonomy 15
Organization of the book 18
2 Rethinking popular notions of Chinese consumers motives for
responding to Western brands 21
The emulative motive for Western brand consumption 22
The patriotic motive for rejecting Western brands 24
Rethinking the primacy of the emulative motive for consuming
Western brands 26
Rethinking consumer nationalism as synonymous with
Western brand boycotting 32
Chinese consumers as active meaning makers 35
3 Highlighted moments in the history of branded goods in China 37
The emergence of branded goods in late imperial China 37
Branded goods in semi-colonial China of the early 20th century 39
Branded goods since gaige kaifang - China s economic reform 42
Relevance of these past moments to present-day brand meanings 49
4 Foreign brands in China as global brands from the imagined West 51
Overview of research method 52
Data collection sites 53
Our data collection methods 53
Foreign brands as Western brands with distinguishing characteristics 55
5 Chinese national narratives and the meanings of Western brands 70
The West as experiential venue, Western brands as instruments
of freedom 70
The West as imperialist oppressor, Western brands as
instruments of domination 77
The West as subjugated, conquered Western brands as redemption 88
The West as economic partner, Western brands as instruments
of economic progress 93
6 National narratives in imaginative processing of Western brand
promotions 97
Imagined consumption 97
Individual psychological processes of enlivening consumption
fantasies 102
Narratives and imagined identity transformations from
Western brand consumption 105
The influence of national narratives of East-West relations on
the processing of Western brand promotions 108
Discussion 117
7 Citizen-consum ers in an age of globalization 121
Appendix 125
References 133
Index 141
|
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| discipline | Soziologie Wirtschaftswissenschaften |
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| spellingShingle | Tian, Kelly Dong, Lily Consumer-citizens of China the role of foreign brands in the imagined future China Routledge contemporary China series Zukunft (DE-588)4068097-6 gnd Konsumgüternachfrage (DE-588)4120596-0 gnd |
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| title | Consumer-citizens of China the role of foreign brands in the imagined future China |
| title_auth | Consumer-citizens of China the role of foreign brands in the imagined future China |
| title_exact_search | Consumer-citizens of China the role of foreign brands in the imagined future China |
| title_full | Consumer-citizens of China the role of foreign brands in the imagined future China Kelly Tian and Lily Dong |
| title_fullStr | Consumer-citizens of China the role of foreign brands in the imagined future China Kelly Tian and Lily Dong |
| title_full_unstemmed | Consumer-citizens of China the role of foreign brands in the imagined future China Kelly Tian and Lily Dong |
| title_short | Consumer-citizens of China |
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| title_sub | the role of foreign brands in the imagined future China |
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