Mobile as 7th of the mass media: cellphone, cameraphone, iPhone, smartphone
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Futuretext
2008
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 307 - 308 |
| Beschreibung: | XIV, 322 S. Ill. |
Internformat
MARC
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| 049 | |a DE-19 |a DE-1049 | ||
| 084 | |a AP 18300 |0 (DE-625)7045: |2 rvk | ||
| 100 | 1 | |a Ahonen, Tomi T. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Mobile as 7th of the mass media |b cellphone, cameraphone, iPhone, smartphone |c by Tomi T. Ahonen |
| 264 | 1 | |a London |b Futuretext |c 2008 | |
| 300 | |a XIV, 322 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. 307 - 308 | ||
| 856 | 4 | 2 | |m SWB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020595743&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020595743 | ||
Datensatz im Suchindex
| _version_ | 1804143303771291648 |
|---|---|
| adam_text | IMAGE 1
MOBILE AS 7TH OCTHE
MASS MEDIA CELLPHONE, CAMERAPHONE, IPHONE, SMARTPHONE
BY
TOMI T AHONEN
FUTURETEXT COPYRIGHT 2008 FUTURETEXT LIMITED WWW.FUTURETEXT.COM
MOBILC AS 7TH OFTHC MASS MCDIA COPYRIGHT (TI FUTURCTCXT LTD 200R
IMAGE 2
CONTENTS
CONTENTS
FORCWORD BY PCKKA ALA-PICTILLI, CEO AND CO-FOUNDCR B1YK UK PAGE XI
ACKNOWLCDGCMCNTS. . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . XIII
CHAPTCR I - INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . PAGE I
CELLPHONE: THE ON(V UNIVERSAL GADGET 60% TAKE IT TO BED AT NIGHT CENTER
OF CONVERGENCE POWERFULMEDIA PLATFORM
THE TEXTING DIVIDE MULTIPURPOSE DEVIEE, ELEVER AT PAYMENTS BIRTH OFGEN-C
BEFORE IPHONE, AFTER IPHONE
AMERICAN CREATIVITY WILL WAKE UP SEVENTH OFTHE MASS MEDIA TO SUM UP
CHAPTCR 2 - NUMBCR SHOCK. . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . 1I
LT CAN T HAPPEN HERE A - EXECUTIVE TOY . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . 12
IS NOT YET ANOTHER NEW TECHNOLOGY AN IPOD GENERATION? HOW ABOUT THE
INTERNET? THE 3.3 BILLION COLOSSUS B - CELLPHONE OR LANDLINE . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
SECOND PHONES HOW HIGH WILL IT GO? WHY A SECOND PHONE? SIM CARD SWITCH C
- BATTLE FOR THE POCKET . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . 20
THE SURRENDER OFTHE PDA THE CAPITULATION OFTHE DIGITAL CAMERA WEDDING
PHOTOS ON CAMERAPHONES? THE MASSAERE OF THE IPOD THE CONVERGING DEVICE
TRI-CENTRIC CONVERGEN CE 30 MINUTE TASKS ADN 30 SECOND TASKS UBIQUITOUS
CASE STUDY 1 FROM JAPAN - I-CHANNEL ON NTT DOCOMO. . . . . . . . . . . .
. . 29
CHAPTCR 3 - SOCICTY AND THC CCU. . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . 31
WHY PREFER THE CELLPHONE
MOBILE AS 7TH OFTHE MASS MEDIA COPYRIGHT (E) FUTURETEXT LID 2008
IMAGE 3
II PRE!JOOK
A - OUR MAIN TOOL FOR CONTACT .
B - CONNECTED AGE .
NCCDCD ACCCSS HALF STCP INTO COMMUNITY ELECTRICITY FROM CLUMSY TO CLCVCR
ADDICTIVENCSS OF CONNCCTCDNCSS C - MOBILE PAYMENTS .
O - SMART MOBS .
ALWAYS SPONTANEOUS FLASH MOBBING VARYING FCCDBACK LOOPS DISPOSABLC
MCMORICS
EIGHT RULCS OF CCLLPHONE CONDUCT FROM KOREA E - ANTI-SOCIAL BEHAVIOR .
PECPING TOMS HAPPY SLAPPING AND CCLLPHONC CHICKEN WHO IS THC DIGITAL
GATCKCCPCR E PLURIBUS CCLLUM CASC STUDY 2 FROM THE UK - FLIRTOMATIC .
CHAPTCR 4 - 7TH MASS MCDIA .
(//1(LTHE/OURTH SCREEN A - FIRST FIVC MCDIA ARE UNI-DIRCCTIONAL. .
FIRST MASS MEDIA CHANNEL: PRINT SCCOND MASS MCDIA CHANNCL: RECORDINGS
WAS FIRST NCW MCDIA THIRD MASS MCDIA CHANNCL: CINEMA
FOURTH MASS MEDIA CHANNEL: RADIO B - TV AND THE INTERNCT .
TV GAVE US NOTHING NEW BBC TV AND NEWS ANCHORS SIXTH MEDIA CHANNEL IS
THE INTERNET INHERCNTLY THRCATENING C - SEVCNTH OFTHE MASS MEDIA: MOBILE
.
MOBILE IS ALSO INHCRENT THREAT 0- MOBILE HAS SEVCN UNIQUC BENEFITS .
UNIQUE BENCFIT I - THC MOBILE IS THE FIRST TRULY PCRSONALMCDIA UNIQUE
BENEFIT 2 - THE PHONC IS PCRMANENTLY CARRIED UNIQUC BENEFIT 3 - FIRST
ALWAYS-ON MASS MEDIA UNIQUE BCNEFIT 4 - BUILT-IN PAYMCNT MCCHANISM
UNIQUE BENCFIT 5 - AVAILABLC AT CREATIVC IMPULSC
UNIQUC BENEFIT 6 - MOST ACCURATC CUSTOMCR INFORMATION UNIQUE BENEFIT 7 -
ONLY THC CELLPHONE CAPTURES SOCIAL CONTCXT WHAT OFTHC SMALL SCRECN AND
LOUSY KEYPAD AS DIFFCRENT FROM THC INTERNET AS TV IS FROM RADIO
WILL NOT KILI OTHER MCDIA CASE STUDY 3 FROM SOUTH KOREA - CYWORLD .
31 32
37 39
42
47
49
50
54
59
60
69
COPYRIGHT 1 ) FUTURETEXT LTD 2008 TOMI T AHONCN
IMAGE 4
CONTENTS III
CHAPTER 5 - CREATING MAGIC . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . 71
THE SIX M S 01 MOBILE SERVICES A - MAKE SERVICES MAGICAL . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71
MAGIC OFTHE ANSWERING MACHINE MAGIC OF CORDLESS MAGIC OFRINGING TONE B -
THE SIX M S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . 73
MOVEMENT MOMENT ME MULTI-USER
MONEY MACHINES NOT CATEGORIZATIONS, ARE DIMENSIONS C - LIMITATIONS OFTHE
SCREEN AND KEYPAD. . . . . . . . . . . . . . . . . . . . . . . . . . .
.. 77
CONTENT WILL SUCCEED ON THE SMALLEST SCREEN ON THE OTHCR HAND (YOU HAVE
YOUR OTHCR PHONE) KEYPAD PHONE INPUT IS SUPERIOR
READ MY MIND: 2D BARCODES WHCRE TO USE THEM? D - MAGIC TODAY 81
CINEMA AND THEATER WHERE IS THE MAGIC LITTLE BITS OF CELLPHONE MAGIC
VCNDING MACHINE
AIRLINE CHECK-IN SHAZAM AS IN MAGIC? ABRACADABRA CASE STUDY 4 FROM
FINLAND - JUST-IN-TIMC DENTIST. . . . . . . . . . . . . . . . . . . . .
87
CHAPTER 6 - KIDS AND PHONES. . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . 89
MY PHONE IS MY BEST FRIEND A - TCXT MESSAGES ARE THE LIFEJINE. . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . 89
SMS: ADULTS JUST DON T GET IT 100 TEXT MESSAGES PER DAY B - SMS SPAWNS
GCN-E. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . 92
RESOPNSE TIME TO SMS OUT OFMONEY GROUP CALLS
CAMERAPHONC IS A TOY C - ATTENTION SPANS EVER SHORTCR . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . 96
NEED ENTERTAINMENT
D - YOUTH LESSONS FROM AROUND THC WORLD. . . . . . . . . . . . . . . . .
. . . . . . . . . . . 98
SHARING, CONNECTING WITH COMMUNITY WHO MAY USE THC PHONC VIRTUAL WORLDS
NO DISTINCTION BETWCCN VIRTUAL AND RCAL
MOBILE AS 7TH OFTHC MASS MEDIA COPYRIGHT (E) FUTURCTEXT LTD 2008
IMAGE 5
IV PREBOOK
CASE STUDY 5 FROM JAPAN - CHILDREN S CAMERAPHONE. . . . . . . . . . . .
. . . . . . . . 103
CHAPTCR 7 - CCNCRATION C . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . 105
THE COLLLLLLLLNI/Y GENERA/ION A - OUR COMMUNITY IN OUR POCKET. . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
IS REAL-TIME SUPPORT RELEVANT? HUMANS LIVED ALONE, SHARED LATER GEN-C
AND PENNANENT CONNECTIVITY FRIENDS THAT ARE ALWAYS AVAILABLE 1:3-
SHARING. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . 10R
IS NOT THE CELLPHONE GENERATION IS NOT THE CONTENT GENERATION C -
L:3EING PART OF GEN-E. . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . I I I
GENERATION TEXT USE DIGITAL FEEDBACK
D - SMS AND DATING............................................. 113
WHY NOT A SIMPLE PHONE CALL? EASE THE PAIN E - GEN-C CONNECTS. 115
WHY DIDN T YOU ANSWER THC PHONE? MY PHONE MY MONEY F - SIMULTANEOUS
PARALLEL NETWORKS. . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . 117
FROM HOMO SAPIENS TO HOMO CONNECTUS CASE STUDY 6 FROM THE UK - SEEMETV .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
CHAPTCR!L - SI 1S TCXT I 1CSSAGING . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . 121
THE L/LOS/ COLLN/ER-IN/LII/IVE SEL L ICE OL/HELLL AL! A - SMS IS NOT FOR
ME. .. . .. 121
GROWTH HEAVY TEXTERS
1:3- SMS IS ADDICTIVE. . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . .. . . . . . . . . . . .. 123
PROVEN TO BE ADDICTIVE WHO DOES IT C - SMS IS FASTEST COMMUNICATION
EVER. . . . .. . . . . . . . . . .. . . . . . . . . . . . . 124
EXCUSE ME, 1 NEED TO MAKE A CALL DADDY IS NOT HOME, COULD YOU CALL HIS
CELLPHONE PICASE HOLD I M ON THE OTHER LINE
I M SORRY WE GOT DISCONNECTCD PICASE LEAVE MC VOICCMAIL I DIDN T HEAR
THE PHONE MY PLANE WAS DELAYED SMS IS ALWAYS DELIVERED FIRST
REPLY IS ALSO FASTEST
D - SMS IS MOST PRIVATE . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . 129
SECRET NOTES WORLD RECORD FOR TV AUDIENCE VOTING BY SMS
COPYRIGHT ,E) FUTURETEXT UD 200R TOMI T AHONEN
IMAGE 6
CONTENTS V
E - NOT DUMB LITTLE I3ROTHER OF EMAIL. . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . .. 131
SMS IS MORE PRIVATE THAN EMAIL SMS WINS ON ANYTHING URGENT AND THE
CRAEKBERRY ? F - SMS IS NOT THE ONLY WAY . . . . . . . . . . . . . . . .
. . . . . . . . . . . .. 134
PREMIUM SMS PIETURE MESSAGING I.E. MMS MOBILE INSTANT MESSAGING YOU EAN
JOIN THE SMS REVOLUTION TOO CASE STUDY 8 FROM FINLAND - FINNAIR MOBILE
CHECK-IN. . . . . . . . . . . . . . . . . . . 137
CHAPTCR 9 - MUSIC ONTO PHONCS .. . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . 139
THC IPOD !JCATA A - STARTED WITH THE HUMBLE RINGING TONE. . . . . . . .
. . . . . . . . . . . . . . . . . . . .. 139
MOST BASIE MUSIE: THE RINGING TONE CRAZY FROG NOT JUST THE YOUNG NO
LONGER EOOL 13- L3EYOND L3ASIE RINGTONES . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . 142
WAITING TONES (RINGBACK TONES) SOON BIGGER THAN RINGING TONES RINGING
TONC MCETS JUKEBOX C - MP3 FULL TRAEK DOWNLOADS. . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .. 144
M USICPHONES APPLE S IPHONE, NOT RCVOLUTIONARY IN KOREA CONVCRGCNCE IN
MP3 SERVICES: MCLON MUSIC 0- MAKE YOUROWN
MUSIE........................................ 147
FROM SOUND OF MUSIC TO MUSIC VIDEO DO-IT-YOURSELF MUSIC VIDEO E - ENJOY
LIVE MUSIC 149
LCARN TO DANCE U SCR-GCNCRATED DANCE MOVES LONG TAIL: 8 ECNTS PER SONG
FAN CLUBS TESTING HIT POTENTIAL
THANK YOU FOR THC MUSIC CASE STUDY 8 - MICE LOVC RICC. . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . 153
CHAPTCR 10- WIRCLCSS GAMING . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . 155
THC VIRTUAL XIR/FI ICL1D 011THC CCL!PHOL1C A - ENTCR THE SNAKE . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . 155
HOW BIG IS IT GEN-C IS ALSO A GAMING GCNCRATION B - OH NO, NOT THE
TAMAGOTCHI AGAIN. . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . 158
VIRTUAL FRIENDS L3EES AND HORSES POP KIDS
MOBILE AS 7TH OFTHC MASS MEDIA COPYRIGHT (C) FUTURCTEXT UD 2008
IMAGE 7
VI PRE!JOOK
C - HABBO HOTEL AND CYWORLD. ... . . . . . . . . . . . .. . . . ... ..
.. . .. . .. . . .. . 162
SO WHAT DO THEY DO IN HABBO HOTEL? KOREA AND CYWORLD MASSIVELY
MULTIPLAYER LOCATION-BASED GAMING
KART RIDER AND CARTOON LOGIC DO NOT PASS GO CASE STUDY 9 FROM HONG KONG
- SUPER STABLE. . . . . . . . . . . . . . . . . . . . . . . . 169
CHAPTCR 11 - CCLLPHONC TV. . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . 171
IS NOT VICLI ING HIGHLIGHT C1IPS 01 LIVE TV A - UNDERSTAND DIFFERENCES.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . 171
WE HAVE TV SETS ALREADY CELLPHONE TV WILL BE EMERGENCY TV B - COMPELLING
MOBILE TV. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . 174
MOVEMENT ON MOBLE TV LAPLAND TV MOMENT AND MOBILE TV ME AND MOBILC TV C
- SMS TEXT MESSAGES AND LIVE TV. . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . 177
MULTI-USER AND MOBILE TV USER-GENERATED PLOTS SMS CHAT SMS-TO-TV GAMES
SMS-TO-TV RAP
D - HOW MUCH MONEY ? . . . . . . . . . . . . . . . . . . . . . . . . . .
. . .. . . . . . . . . . . . 180
THE MACHINES ATTRIBUTE ON MOBILE TV FROM TIVO TO NETWORK PVR THE MAGIC
OF INNOVATION I WANT MY MTV ... ON A CELLPHONE?
DIGITAL BROADCAST CELLPHONE TV E - PARTICIPATE IN THE TV SHOW. . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184
STAR TEXT INCLUDE YOUR JOKES WITH AMERIEAN IDOL STARS MEASURE VIEWERS
BETTER WITH NIELSEN RATINGS LINEAR CONTENT, NON-LINEAR ADVERTISING LESS
ADVERTISING?
WATCH THIS SPACE!
CASE STUDY 10 FROM THE NETHERLANDS - POP KIDS. . . . . . . . . . . . . .
. . . . . . . . . .. 187
CHAPTCR 12 - MOBILC ADVCRTISING. . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . 189
LCTS GA MAD A - AIL PREVIOUS ADVERTISING WORKS ON PHONE. . . . . . . . .
. . . . . . . . . . . . . . . . . 189
SIMPLE COUPONS AND MESSAGES ADMOB, BILLIONS SERVED B - LOCATION-BASED
SPAM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . 190
WHAT LOCATION-BASED ADVERTISING WILL NOT BE IIKE
COPYRIGHT (E~) FUTURETEXT LTD 2008 TOMI T AHONEN
IMAGE 8
CONTENTS VII
C - MADONNA GOES MAD ......................................... 191
FANS WILLLOVE THIS TYPE OF DIRECT CONTACT HOW THE ARTIST WINS OUT OFTHIS
WOUDL YOU LIKE THE SAME SEAT FOR THE NEXT CONCERT? ENGAGE WITH FAN CLUB
NOT JUST MADONNA, OBVIOUSLY D - CAN ADVERTISING BECO ME CONTENT. . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .. 195
THE ART OF MUSIC VIDEO GREW OUT OF ADVERTISING THE NIGHTLIFE GUIDE TO
THE CITY E - LETS MAKE IT VIRAL. . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . 197
VIRAL MARKETING SUFFICIENTLY CONTAGIOUS F - ALPHA USERS THE ULTIMATE
INFLUENCERS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
INTERRUPTION TO INTERACTIVE TO ENGAGEMENT MARLBORO INTERACTIVE IMMEDIATE
CALL TO ACTION G - WE KNOW WHO YOU ARE. . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .. 203
CELLPHONE DATA IS THE NEXT INTEL INSIDE ANALYTICS 2.0 MUST REQUEST
PENNISSION EARLY NUMBERS CASE STUDY 11 FROM THE UK - BLYK. . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . 207
CHAPTER 13 - MOBILE INTERNET. . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . 209
MOBILE INTERNET IS NOT/IXED INTERNET ON PHONES A - TRANSITIONAL
TECHNOLOGIES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . 209
HOW THE INTEMET CAME TO BE INTRODUCED ADVERTISING B - HOW BIG . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . 212
NOT EXCLUSIVELY CELLPHONE WHY THE SHIFT IS THE WIRELESS INTEMET
DIFFERENT? THE INTEMET ON CELLPHONES C - UNDERSTANDING MOBILE INTERNET.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217
MONEY MONEY MONEY MOBILE INTEMET IS EXACT OPPOSITE D - VALUE OFCONTENT.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . 220
ANALOGY: SELLING WATER LONG TAIL AND CELLPHONES ARE NOT MUTUALLY
EXCLUSIVE MONEY DRIVES THE MOBILE INTERNET E - INEVITABLE TREND TO
CELLPHONES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . 223
THE BIG TREND
CASE STUDY 12 FROM JAPAN - MOBILE BOOKS. . . . . . . . . . . . . . . . .
. . . . . . . . . . . 225
CHAPTER 14 - MOBILE SOCIAL NETWORKING. . . . . . . . . . . . . . . . . .
. . . . . . . . . 227
DIGITAL COMLLLUNITIES AND WEB 2JJ
MOBILE AS 7TH OFTHE MASS MEDIA COPYRIGHT LO FUTURETEXT LTD 2008
IMAGE 9
VIII PREHOOK
A - WHAT ARE DIGITAL COMMUNITIES. . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . 227
WORTH 5 BILLION DOLLARS MASSIVELY MULTIPLAYER MOBILE MONETIZING
COMMUNITY ON CELLPHONES 13 - POWER TO THE PEOPLE. . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 I
MEET THE SMART MOB DELL HELL SPRINT 1,000 COMMUNITY ALWAYS WINS
FROM WIKIPEDIA TO AQA
MAKE IFFUN
C - INVITE CUSTOMERS TO PARTICIPATE. . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .. 235
SURVIVAL OFTHE FASTEST ARE FAR MORE NIMBLE
D - CITIZEN JOURNALISM. . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .. 237
THE 7/7 LONDON BOMBINGS
TRUST WORD OF MOUTH
E - ACTIVATE WITH DIGITAL CHANNELS. . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .. 239
COMMUNITY AND THE CELLPHONE CASE STUDY 13 FROM THE USA - MYNUMO. . . . .
. . . . . . . . . . . . . . . . . . . . . . .. 241
CHAPTCR 15 - EIGHT C S OF CCLLPHONCS . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . 243
CAPAHILILIESJI OLLL COLLLLLLLLNICALION LO COO!
C - CELLPHONES AND EIGHT CS. . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .. 243
FIRST C: COMMUNICATION (VOICE AND MESSAGING) SECOND C: CONSUMPTION
(DOWNLOADABLE CONTENT)
THIRD C: COMMERCIALS (ADVERTISING) FOURTH C: CHARGING (MOBILE PAYMENTS)
FIFTH C: CREATING (CAMERAPHONES) SIXTH C: COMMUNITY (SOCIAL NETWORKING)
SEVENTH C: CONTROL (AS IN REMOTE CONTROL) EIGHTH C: COOL (FASHION)
13 - MOST COMPLEX. . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .. 255
PACKED FULL OFRADIO GEAR 18 MONTHS OF DESIGN C - INTO THE VALLEY OFDEATH
257
EPITAPHS OFPAST MASTERS SUPERCOMPUTER IN YOUR POCKET WHERE WILL IT GO?
CASE STUDY 14 FROM JAPAN - CAMERA JITEN. . . . . . . . . . . . . . . . .
. . . . . . . . . . .. 259
CHAPTCR 16 - DISRUPTIVC CONCCPTS. . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . .. 261
CONL ERGENCE. MVNOS ALU!LHE IPHONE
COPYRIGHTCI FUTURETEXT UD 2008 TOMI T AHONEN
IMAGE 10
CONTENTS IX
A - Y OF CONVERGENCE. . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .. 261
DATACOMS I THC INTERNET TELECOMS I CELLPHONES 8ROADCAST I TV EACH HAS TO
LEARN, EACH HAS TO OFFER CENTER OF CONVERGCNCE
FROM THREE TO FIVE INDUSTRIES CONVERGING 8ANKING AND CREDIT CARDS MONEY
GOES MOBILE
ADVERTISING WILL THERE BE ONE INTERNET? 8 -
MVNO..................................................... 26R
HOW BIG? MVNOS LOCAL LANGUAGE MVNO DISNEY MVNO SPY PHONE?
VIDEOGAME IS MVNO GAYPHONE IN DENMARK 81YK THE ADVERTISING MVNO NO
AUTOMATIC LICENSE TO PRINT MONEY
THRESHOLDS
C - 8EFORE IPHONE, AFTER IPHONE. . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . 275
APPLE JUST LIKE THE MACINTOSH IPOD AND THE NEWTON HANDSETS 81 AND AL THE
MEDIA INDUSTRY 81 AND AL
ADVERTISING 81 AND AL SILICON VALLEY 81 AND AL IN SUM CASE STUDY 15 FROM
THE UK - VIRGIN MOBILE MVNO . . . . . . . . . . . . . . . . . . . 279
CHAPTER 17 - WHY AMERICA LAGS IN CELLULAR . . . . . . . . . . . . . . .
. . . . . . . .. 2R I
THE BLIND LEADING THE BLIND? A - TWELVE REASONS WHAT WENT WRONG. . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . 2R2
L - NETWORKS LAG 2 - SUBSCRIBER NUMBERS BEHIND 3 - EVOLUTION OFHANDSETS
SLOWER 4 - ADVANCED HANDSETS RELEASED OVERSEAS
5 - COSTS OFHANDSETS STILL AN ISSUE 6 - 8EHIND ON SHIFT FROM VOICE TO
SMS 7 - ADVANCED DATA SERVICES ELSEWHERE
8 - WORLD MOVED BEYOND ENTERPRISE CUSTOMERS 9 - PREPAID LAGS 10 -
TELECOMS PRICES HIGHEST LI - NETWORK QUALITY LOWEST
12 - STILL HOLD ONTO OBSOLETE BUSINESS MODEL
MOBILE AS 7TH OFTHE MASS MEDIA COPYRIGHT ((: J FUTURETEXT LTD 200R
IMAGE 11
X PREBOOK
1:3- THESE FIVE ARE NOT THE REASON. . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . 290
GEOGRPHY IS NOT THE REASON NUMBER OF NETWORK TECHNOLOGIES IS NOT THE
REASON LONG TENN CONTRACTS ARE NOT THE REASON LOW LANDLINE PENETRATION
RATES WERE NOT THE REASON
ARCHITECTURE OF TALL BUILDINGS IS NOT THE REASON NUMBERS DON T LIE CAR
GURU FROM THE SOVIET UNION CASE STUDY 16 FROM FINLAND - EVERYMAN S IDOL
. . . . . . . . . . . . . . . . . . . . . . . . 295
CHAPTER JI!- CONCLUSION 297
THE LIBIQLLI/OLLS MEDIA THE MONEY, FOLLOW THE MONEY YOU AIN T SEEN
NOTHIN YET POSTSCRIPT: WHAT NEXT )
HUMOROUS INTERLUDE: CELLULATIN 301
TO THE READER 303
APPENDLX: . 305
ABBREVIATIONS 305
L:3IBLIOGRAPHY 307
(LOOD WEBSITES AND I:310GS 309
INDEX 311
ABOUT THE AUTHOR . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .. 321
OTHER BOOKS BY TOMI T AHONEN 322
EXCERPT FROM BOOK DIGITAL KOREA BY AHONEN & O REILLY
EXCERPT FROM BOOK COMMULLITIES DOMILLATE BRALLDS BY AHONEN & MOURE
OTHCR BOOKS BY FUTURCTCXT
COPYRIGHT (E! FUTURCTEXT LTD 200R TOMI T AHONEN
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| spelling | Ahonen, Tomi T. Verfasser aut Mobile as 7th of the mass media cellphone, cameraphone, iPhone, smartphone by Tomi T. Ahonen London Futuretext 2008 XIV, 322 S. Ill. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 307 - 308 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020595743&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ahonen, Tomi T. Mobile as 7th of the mass media cellphone, cameraphone, iPhone, smartphone |
| title | Mobile as 7th of the mass media cellphone, cameraphone, iPhone, smartphone |
| title_auth | Mobile as 7th of the mass media cellphone, cameraphone, iPhone, smartphone |
| title_exact_search | Mobile as 7th of the mass media cellphone, cameraphone, iPhone, smartphone |
| title_full | Mobile as 7th of the mass media cellphone, cameraphone, iPhone, smartphone by Tomi T. Ahonen |
| title_fullStr | Mobile as 7th of the mass media cellphone, cameraphone, iPhone, smartphone by Tomi T. Ahonen |
| title_full_unstemmed | Mobile as 7th of the mass media cellphone, cameraphone, iPhone, smartphone by Tomi T. Ahonen |
| title_short | Mobile as 7th of the mass media |
| title_sort | mobile as 7th of the mass media cellphone cameraphone iphone smartphone |
| title_sub | cellphone, cameraphone, iPhone, smartphone |
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