Differentiating market offerings using complexity and co-creation: implications for customer decision-making uncertainty
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
ESCP Europe Wirtschaftshochschule Berlin
2010
|
| Schriftenreihe: | ESCP Europe working paper
53 |
| Schlagworte: | |
| Online-Zugang: | Volltext Inhaltsverzeichnis |
| Beschreibung: | 23 Bl. graph. Darst. |
Internformat
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Datensatz im Suchindex
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| adam_text | Titel: Differentiating market offerings using complexity and co-creation
Autor: Plötner, Olaf
Jahr: 2010
Table of Contents
1 Introduction.......................................................................................1
2 Facets of Decision-Making Uncertainty.............................................2
2.1 Market Offering-related Decision-Making Uncertainty..............3
2.2 Supplier-related Decision-Making Uncertainty..........................4
2.3 Customer-related Decision-Making Uncertainty.......................5
3 Dimensions of Industrial Market Offerings........................................6
3.1 Market-offering Complexity.......................................................6
3.2 Co-creation...............................................................................7
4 Classifying Industrial Market Offerings..............................................8
4.1 High Market-offering Complexity/High Co-creation (HH):
Complex Solutions....................................................................9
4.2 Low Market-offering Complexity/Low Co-creation (LL):
Commodities...........................................................................12
4.3 High Market-offering Complexity/Low Co-creation (HL):
Supplier-centric Market Offerings...........................................13
4.4 Low Market-offering Complexity/High Co-creation (LH):
Customer-centric Market Offerings.........................................14
5 Conclusion......................................................................................15
References..............................................................................................17
|
| any_adam_object | 1 |
| author | Plötner, Olaf Lakotta, Jan Jacob, Frank |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:45:19Z |
| institution | BVB |
| language | English |
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| publishDate | 2010 |
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| publisher | ESCP Europe Wirtschaftshochschule Berlin |
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| spelling | Plötner, Olaf Verfasser aut Differentiating market offerings using complexity and co-creation implications for customer decision-making uncertainty Olaf Plötner ; Jan Lakotta ; Frank Jacob Berlin ESCP Europe Wirtschaftshochschule Berlin 2010 23 Bl. graph. Darst. txt rdacontent n rdamedia nc rdacarrier ESCP Europe working paper 53 Praxis (DE-588)4047068-4 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Theorie (DE-588)4059787-8 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Internationales Management (DE-588)4114040-0 s Forschung (DE-588)4017894-8 s Theorie (DE-588)4059787-8 s Praxis (DE-588)4047068-4 s b DE-604 Lakotta, Jan Verfasser (DE-588)13579546X aut Jacob, Frank Verfasser (DE-588)124059406 aut ESCP Europe working paper 53 (DE-604)BV036545541 53 http://www.escpeurope.eu/uploads/media/WP_53_Jacob_neu.pdf Verlag kostenfrei Volltext HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020587279&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Plötner, Olaf Lakotta, Jan Jacob, Frank Differentiating market offerings using complexity and co-creation implications for customer decision-making uncertainty ESCP Europe working paper Praxis (DE-588)4047068-4 gnd Internationales Management (DE-588)4114040-0 gnd Theorie (DE-588)4059787-8 gnd Forschung (DE-588)4017894-8 gnd |
| subject_GND | (DE-588)4047068-4 (DE-588)4114040-0 (DE-588)4059787-8 (DE-588)4017894-8 |
| title | Differentiating market offerings using complexity and co-creation implications for customer decision-making uncertainty |
| title_auth | Differentiating market offerings using complexity and co-creation implications for customer decision-making uncertainty |
| title_exact_search | Differentiating market offerings using complexity and co-creation implications for customer decision-making uncertainty |
| title_full | Differentiating market offerings using complexity and co-creation implications for customer decision-making uncertainty Olaf Plötner ; Jan Lakotta ; Frank Jacob |
| title_fullStr | Differentiating market offerings using complexity and co-creation implications for customer decision-making uncertainty Olaf Plötner ; Jan Lakotta ; Frank Jacob |
| title_full_unstemmed | Differentiating market offerings using complexity and co-creation implications for customer decision-making uncertainty Olaf Plötner ; Jan Lakotta ; Frank Jacob |
| title_short | Differentiating market offerings using complexity and co-creation |
| title_sort | differentiating market offerings using complexity and co creation implications for customer decision making uncertainty |
| title_sub | implications for customer decision-making uncertainty |
| topic | Praxis (DE-588)4047068-4 gnd Internationales Management (DE-588)4114040-0 gnd Theorie (DE-588)4059787-8 gnd Forschung (DE-588)4017894-8 gnd |
| topic_facet | Praxis Internationales Management Theorie Forschung |
| url | http://www.escpeurope.eu/uploads/media/WP_53_Jacob_neu.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020587279&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV036545541 |
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