The myth of the ethical consumer:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge Univ. Press
2010
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Autorenbiographie Verlagsangaben Cover image Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XVII, 240 S. graph. Darst. DVD-ROM (12 cm) |
| ISBN: | 9780521766944 9780521747554 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: The myth of the ethical consumer
Autor: Devinney, Timothy Michael
Jahr: 2010
Contents
List of figures page xii
List of tables xiii
Preface xv
1 The appeal and reality of ethical consumerism 1
The ethical consumer and myth 1
Ethical consumerism versus consumer social responsibility 9
Moving from ethical consumer to CNSR 11
2 Social consumerism in the context of corporate
responsibility 16
Social consumerism and firm profitability 16
Economic profit 17
Willingness to pay and CNSR 18
Economic profit in light of CnSR 23
Firm and market reactions to social consumption 24
Firms and the social consumption context 28
The evolution of preferences and the role of the firm 33
The ethical consumer and CSR 35
3 Are we what we choose? Or is what we choose
what we are? 37
Radical attitudes, conservative behaviors 37
Understanding the nature of consumer choice 40
Archetypes of consumer behavior 41
Consumers as rational informed processors 41
Consumers as quasi-rational reactive purchasers 41
Consumers as quasi-rational co-producers of value 42
Consumers as actors for the adaptive unconscious 42
The consumer as vox populi 43
The consumer as evolved ape 46
Two meta-models of social consumer behavior 48
A linear model of social consumption 48
A recursive model of social consumption 51
Implications of the models 53
The attitude-behavior gap and its implication
for measurement 56
The four methodological flaws: incentive compatibility,
comparability, inference, and context 56
Increasing the predictive validity of intentions 59
The myth of ethical consumption; the reality of social consumption 60
Ethical consumers or social consumers? Measurement
and reality 64
The importance of the consumer 64
Experimentation and consumer social behavior 67
Are we willing to put our money where our conscience is? 72
Discrete choice experimentation 72
The components of study no. 1 74
Ethical disposition inventory 76
The MORI poll 79
The study sample 79
Willingness to consider/purchase; willingness to pay 79
How valuable is providing information? 86
Can we believe what consumers say when not constrained?
The link between surveys and experiments 87
Will consumers sacrifice functionality? 94
Global segments of social consumers 98
The structure of study no. 2 98
The sample 99
Product features and structure of the experiments 99
Global segments 102
Demographics again 106
Does social segment position exist independent of product
context? 106
Segment size and country differentiation 108
The importance of recall 109
Ethical consumerism in light of experimental reality 112
Assessing the myth 116
Rationalization and justification of social
(non-)consumption 117
The contribution of interpretative methods to understanding
CNSR 118
An interpretative approach 120
Understanding varying social consumption rationales 123
The economic rationalists 124
The governmental dependents 126
The developmental realists 128
Currents of logic and justification 132
Interpreting the myth 134
6 The ethical consumer, politics, and everyday life 137
From the consumer context to the perspective of the citizen 137
A pound for human rights, a penny for genetically modified food:
a glimpse at measuring social issue priorities 140
Seeing the citizen: estimating general societal preferences 152
The consumer as citizen: linking social and consumer preference 162
7 Tastes, truths, and strategies 166
De gustibus non est disputandum 166
The inconvenient empirical truths 172
The convenient empirical truths 176
Strategies for enhancing CnSR 179
Jettisoning the myth 183
Appendix 1 Description of country choices and participant
sampling 188
Appendix 2 Ethical disposition survey: the MORI poll
and ethics scales 195
Appendix 3 Latent class finite mixture modeling 201
Appendix 4 Semi-structured interview guide used in all
countries 203
Appendix 5 The logic of best-worst scaling 206
Appendix 6 Australia omnibus social, economic,
and political preference study 209
Notes 216
References 219
Index 232
|
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| spelling | Devinney, Timothy Michael 1956- Verfasser (DE-588)120219727 aut The myth of the ethical consumer Timothy M. Devinney ; Pat Auger ; Giana M. Eckhardt 1. publ. Cambridge Cambridge Univ. Press 2010 XVII, 240 S. graph. Darst. DVD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Ethik Consumption (Economics) Moral and ethical aspects Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucher (DE-588)4062632-5 s Wirtschaftsethik (DE-588)4066439-9 s b DE-604 Auger, Pat Verfasser (DE-588)142083968 aut Eckhardt, Giana M. Verfasser (DE-588)142084034 aut http://www.loc.gov/catdir/enhancements/fy1007/2010008741-b.html Autorenbiographie http://www.loc.gov/catdir/enhancements/fy1007/2010008741-d.html Verlagsangaben http://assets.cambridge.org/97805217/66944/cover/9780521766944.jpg Cover image HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020581797&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Devinney, Timothy Michael 1956- Auger, Pat Eckhardt, Giana M. The myth of the ethical consumer Ethik Consumption (Economics) Moral and ethical aspects Wirtschaftsethik (DE-588)4066439-9 gnd Verbraucher (DE-588)4062632-5 gnd |
| subject_GND | (DE-588)4066439-9 (DE-588)4062632-5 |
| title | The myth of the ethical consumer |
| title_auth | The myth of the ethical consumer |
| title_exact_search | The myth of the ethical consumer |
| title_full | The myth of the ethical consumer Timothy M. Devinney ; Pat Auger ; Giana M. Eckhardt |
| title_fullStr | The myth of the ethical consumer Timothy M. Devinney ; Pat Auger ; Giana M. Eckhardt |
| title_full_unstemmed | The myth of the ethical consumer Timothy M. Devinney ; Pat Auger ; Giana M. Eckhardt |
| title_short | The myth of the ethical consumer |
| title_sort | the myth of the ethical consumer |
| topic | Ethik Consumption (Economics) Moral and ethical aspects Wirtschaftsethik (DE-588)4066439-9 gnd Verbraucher (DE-588)4062632-5 gnd |
| topic_facet | Ethik Consumption (Economics) Moral and ethical aspects Wirtschaftsethik Verbraucher |
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