Marketing: eine prozess- und praxisorientierte Einführung
Gespeichert in:
Format: | Elektronisch E-Book |
---|---|
Sprache: | German |
Veröffentlicht: |
München [u.a.]
Oldenbourg
2007
|
Ausgabe: | 2., überarb. und erw. Auf. |
Schlagworte: | |
Online-Zugang: | URL des Erstveröffentlichers |
Beschreibung: | PublicationDate: 20100815 |
Beschreibung: | 1 Online-Ressource (XX, 314 S.) graph. Darst. |
ISBN: | 9783486700046 9783486584417 |
DOI: | 10.1524/9783486700046 |
Internformat
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Datensatz im Suchindex
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dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
doi_str_mv | 10.1524/9783486700046 |
edition | 2., überarb. und erw. Auf. |
format | Electronic eBook |
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genre_facet | Lehrbuch |
id | DE-604.BV036661606 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T22:45:11Z |
institution | BVB |
isbn | 9783486700046 9783486584417 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020580903 |
oclc_num | 695296554 |
open_access_boolean | |
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physical | 1 Online-Ressource (XX, 314 S.) graph. Darst. |
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publishDate | 2007 |
publishDateSearch | 2007 |
publishDateSort | 2007 |
publisher | Oldenbourg |
record_format | marc |
spelling | Marketing eine prozess- und praxisorientierte Einführung von Peter Runia ... 2., überarb. und erw. Auf. München [u.a.] Oldenbourg 2007 1 Online-Ressource (XX, 314 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier PublicationDate: 20100815 Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s 1\p DE-604 Runia, Peter 1968- Sonstige (DE-588)123231582 oth https://doi.org/10.1524/9783486700046 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Marketing eine prozess- und praxisorientierte Einführung Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 |
title | Marketing eine prozess- und praxisorientierte Einführung |
title_auth | Marketing eine prozess- und praxisorientierte Einführung |
title_exact_search | Marketing eine prozess- und praxisorientierte Einführung |
title_full | Marketing eine prozess- und praxisorientierte Einführung von Peter Runia ... |
title_fullStr | Marketing eine prozess- und praxisorientierte Einführung von Peter Runia ... |
title_full_unstemmed | Marketing eine prozess- und praxisorientierte Einführung von Peter Runia ... |
title_short | Marketing |
title_sort | marketing eine prozess und praxisorientierte einfuhrung |
title_sub | eine prozess- und praxisorientierte Einführung |
topic | Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing Lehrbuch |
url | https://doi.org/10.1524/9783486700046 |
work_keys_str_mv | AT runiapeter marketingeineprozessundpraxisorientierteeinfuhrung |