Advertising and integrated brand promotion:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
South-Western Cengage Learning
2009
|
| Edition: | 5. ed., international student ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XLII, 726 S. zahlr. Ill. 26 cm |
| ISBN: | 9780324568677 |
Staff View
MARC
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| 100 | 1 | |a O'Guinn, Thomas C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising and integrated brand promotion |c Thomas O'Guinn ; Chris T. Allen ; Richard J. Semenik |
| 246 | 1 | 3 | |a Advertising & integrated brand promotion |
| 250 | |a 5. ed., international student ed. | ||
| 264 | 1 | |a Mason, OH |b South-Western Cengage Learning |c 2009 | |
| 300 | |a XLII, 726 S. |b zahlr. Ill. |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Advertising | |
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| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Allen, Chris T. |e Verfasser |4 aut | |
| 700 | 1 | |a Semenik, Richard J. |e Verfasser |4 aut | |
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
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| any_adam_object | |
| author | O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J. |
| author_facet | O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J. |
| author_role | aut aut aut |
| author_sort | O'Guinn, Thomas C. |
| author_variant | t c o tc tco c t a ct cta r j s rj rjs |
| building | Verbundindex |
| bvnumber | BV036659344 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)705788130 (DE-599)BVBBV036659344 |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed., international student ed. |
| format | Book |
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| id | DE-604.BV036659344 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:45:08Z |
| institution | BVB |
| isbn | 9780324568677 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020578680 |
| oclc_num | 705788130 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | XLII, 726 S. zahlr. Ill. 26 cm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | O'Guinn, Thomas C. Verfasser aut Advertising and integrated brand promotion Thomas O'Guinn ; Chris T. Allen ; Richard J. Semenik Advertising & integrated brand promotion 5. ed., international student ed. Mason, OH South-Western Cengage Learning 2009 XLII, 726 S. zahlr. Ill. 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Advertising Marketing (DE-588)4037589-4 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Werbung (DE-588)4065541-6 s Marketing (DE-588)4037589-4 s 1\p DE-604 Allen, Chris T. Verfasser aut Semenik, Richard J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J. Advertising and integrated brand promotion Advertising Marketing (DE-588)4037589-4 gnd Markenartikel (DE-588)4037584-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4037584-5 (DE-588)4065541-6 |
| title | Advertising and integrated brand promotion |
| title_alt | Advertising & integrated brand promotion |
| title_auth | Advertising and integrated brand promotion |
| title_exact_search | Advertising and integrated brand promotion |
| title_full | Advertising and integrated brand promotion Thomas O'Guinn ; Chris T. Allen ; Richard J. Semenik |
| title_fullStr | Advertising and integrated brand promotion Thomas O'Guinn ; Chris T. Allen ; Richard J. Semenik |
| title_full_unstemmed | Advertising and integrated brand promotion Thomas O'Guinn ; Chris T. Allen ; Richard J. Semenik |
| title_short | Advertising and integrated brand promotion |
| title_sort | advertising and integrated brand promotion |
| topic | Advertising Marketing (DE-588)4037589-4 gnd Markenartikel (DE-588)4037584-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Marketing Markenartikel Werbung |
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