Advertising and integrated brand promotion:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mason, OH
South-Western Cengage Learning
2009
|
| Ausgabe: | 5. ed., international student ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XLII, 726 S. zahlr. Ill. 26 cm |
| ISBN: | 9780324568677 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV036659344 | ||
| 003 | DE-604 | ||
| 005 | 20101004 | ||
| 007 | t | ||
| 008 | 100908s2009 a||| |||| 00||| eng d | ||
| 015 | |a GBA804133 |2 dnb | ||
| 020 | |a 9780324568677 |9 978-0-324-56867-7 | ||
| 020 | |z 0324568673 (International student Ed.) |9 0324568673 (International student Ed.) | ||
| 020 | |z 9780324569407 (Instuctor's Ed.) |9 9780324569407 (Instuctor's Ed.) | ||
| 020 | |z 0324569408 (Instructor's Ed.) |9 0324569408 (Instructor's Ed.) | ||
| 035 | |a (OCoLC)705788130 | ||
| 035 | |a (DE-599)BVBBV036659344 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a O'Guinn, Thomas C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising and integrated brand promotion |c Thomas O'Guinn ; Chris T. Allen ; Richard J. Semenik |
| 246 | 1 | 3 | |a Advertising & integrated brand promotion |
| 250 | |a 5. ed., international student ed. | ||
| 264 | 1 | |a Mason, OH |b South-Western Cengage Learning |c 2009 | |
| 300 | |a XLII, 726 S. |b zahlr. Ill. |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Allen, Chris T. |e Verfasser |4 aut | |
| 700 | 1 | |a Semenik, Richard J. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020578680 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804143279018606592 |
|---|---|
| any_adam_object | |
| author | O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J. |
| author_facet | O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J. |
| author_role | aut aut aut |
| author_sort | O'Guinn, Thomas C. |
| author_variant | t c o tc tco c t a ct cta r j s rj rjs |
| building | Verbundindex |
| bvnumber | BV036659344 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)705788130 (DE-599)BVBBV036659344 |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed., international student ed. |
| format | Book |
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| id | DE-604.BV036659344 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:45:08Z |
| institution | BVB |
| isbn | 9780324568677 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020578680 |
| oclc_num | 705788130 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | XLII, 726 S. zahlr. Ill. 26 cm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | O'Guinn, Thomas C. Verfasser aut Advertising and integrated brand promotion Thomas O'Guinn ; Chris T. Allen ; Richard J. Semenik Advertising & integrated brand promotion 5. ed., international student ed. Mason, OH South-Western Cengage Learning 2009 XLII, 726 S. zahlr. Ill. 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Advertising Marketing (DE-588)4037589-4 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Werbung (DE-588)4065541-6 s Marketing (DE-588)4037589-4 s 1\p DE-604 Allen, Chris T. Verfasser aut Semenik, Richard J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J. Advertising and integrated brand promotion Advertising Marketing (DE-588)4037589-4 gnd Markenartikel (DE-588)4037584-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4037584-5 (DE-588)4065541-6 |
| title | Advertising and integrated brand promotion |
| title_alt | Advertising & integrated brand promotion |
| title_auth | Advertising and integrated brand promotion |
| title_exact_search | Advertising and integrated brand promotion |
| title_full | Advertising and integrated brand promotion Thomas O'Guinn ; Chris T. Allen ; Richard J. Semenik |
| title_fullStr | Advertising and integrated brand promotion Thomas O'Guinn ; Chris T. Allen ; Richard J. Semenik |
| title_full_unstemmed | Advertising and integrated brand promotion Thomas O'Guinn ; Chris T. Allen ; Richard J. Semenik |
| title_short | Advertising and integrated brand promotion |
| title_sort | advertising and integrated brand promotion |
| topic | Advertising Marketing (DE-588)4037589-4 gnd Markenartikel (DE-588)4037584-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Marketing Markenartikel Werbung |
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