APA-Zitierstil (7. Ausg.)

O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (2009). Advertising and integrated brand promotion (5. ed., international student ed.). South-Western Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

O'Guinn, Thomas C., Chris T. Allen, und Richard J. Semenik. Advertising and Integrated Brand Promotion. 5. ed., international student ed. Mason, OH: South-Western Cengage Learning, 2009.

MLA-Zitierstil (9. Ausg.)

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. 5. ed., international student ed. South-Western Cengage Learning, 2009.