The luxury strategy: break the rules of marketing to build luxury brands
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2010
|
| Ausgabe: | 1. publ., reprinted |
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 300 - 304 |
| Beschreibung: | X, 323 S. graph. Darst. |
| ISBN: | 9780749454777 |
Internformat
MARC
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| 245 | 1 | 0 | |a The luxury strategy |b break the rules of marketing to build luxury brands |c J. N. Kapferer and V. Bastien |
| 250 | |a 1. publ., reprinted | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2010 | |
| 300 | |a X, 323 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. 300 - 304 | ||
| 650 | 4 | |a Luxuries |x Marketing | |
| 650 | 4 | |a Luxury goods industry | |
| 650 | 4 | |a Product management | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Luxusgut |0 (DE-588)4192138-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804143278208057344 |
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| any_adam_object | |
| author | Kapferer, Jean-Noël Bastien, Vincent |
| author_GND | (DE-588)118001280 |
| author_facet | Kapferer, Jean-Noël Bastien, Vincent |
| author_role | aut aut |
| author_sort | Kapferer, Jean-Noël |
| author_variant | j n k jnk v b vb |
| building | Verbundindex |
| bvnumber | BV036658763 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9999 |
| callnumber-raw | HD9999.L852 |
| callnumber-search | HD9999.L852 |
| callnumber-sort | HD 49999 L852 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)237886218 (DE-599)BVBBV036658763 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ., reprinted |
| format | Book |
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| id | DE-604.BV036658763 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:45:07Z |
| institution | BVB |
| isbn | 9780749454777 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020578103 |
| oclc_num | 237886218 |
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| physical | X, 323 S. graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut The luxury strategy break the rules of marketing to build luxury brands J. N. Kapferer and V. Bastien 1. publ., reprinted London [u.a.] Kogan Page 2010 X, 323 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 300 - 304 Luxuries Marketing Luxury goods industry Product management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Luxusware (DE-588)4192135-5 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Luxusgut (DE-588)4192138-0 s Markenartikel (DE-588)4037584-5 s Marketingstrategie (DE-588)4120697-6 s DE-604 Luxusware (DE-588)4192135-5 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Bastien, Vincent Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kapferer, Jean-Noël Bastien, Vincent The luxury strategy break the rules of marketing to build luxury brands Luxuries Marketing Luxury goods industry Product management Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd Luxusware (DE-588)4192135-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4192138-0 (DE-588)4192135-5 (DE-588)4120697-6 (DE-588)4037584-5 |
| title | The luxury strategy break the rules of marketing to build luxury brands |
| title_auth | The luxury strategy break the rules of marketing to build luxury brands |
| title_exact_search | The luxury strategy break the rules of marketing to build luxury brands |
| title_full | The luxury strategy break the rules of marketing to build luxury brands J. N. Kapferer and V. Bastien |
| title_fullStr | The luxury strategy break the rules of marketing to build luxury brands J. N. Kapferer and V. Bastien |
| title_full_unstemmed | The luxury strategy break the rules of marketing to build luxury brands J. N. Kapferer and V. Bastien |
| title_short | The luxury strategy |
| title_sort | the luxury strategy break the rules of marketing to build luxury brands |
| title_sub | break the rules of marketing to build luxury brands |
| topic | Luxuries Marketing Luxury goods industry Product management Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd Luxusware (DE-588)4192135-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Luxuries Marketing Luxury goods industry Product management Markenpolitik Luxusgut Luxusware Marketingstrategie Markenartikel |
| work_keys_str_mv | AT kapfererjeannoel theluxurystrategybreaktherulesofmarketingtobuildluxurybrands AT bastienvincent theluxurystrategybreaktherulesofmarketingtobuildluxurybrands |