The brand gym: a practical workout for boosting brand and business
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken
Wiley
2010
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Cover image |
| Item Description: | "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher. Includes bibliographical references and index Erscheint: April 2010 |
| Physical Description: | p. cm. |
| ISBN: | 9780470686195 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV036657429 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 100907s2010 xxu |||| 00||| eng d | ||
| 010 | |a 2010008440 | ||
| 020 | |a 9780470686195 |c hardback |9 978-0-470-68619-5 | ||
| 035 | |a (OCoLC)705786919 | ||
| 035 | |a (DE-599)BVBBV036657429 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1049 | ||
| 050 | 0 | |a HD69.B7 | |
| 082 | 0 | |a 658.8/27 | |
| 100 | 1 | |a Taylor, David |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The brand gym |b a practical workout for boosting brand and business |c David Taylor and David Nichols |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Hoboken |b Wiley |c 2010 | |
| 300 | |a p. cm. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher. | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Erscheint: April 2010 | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Product management | |
| 700 | 1 | |a Nichols, David |e Sonstige |4 oth | |
| 856 | 4 | |u http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg |3 Cover image | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020576805 | ||
Record in the Search Index
| _version_ | 1804143276329009152 |
|---|---|
| any_adam_object | |
| author | Taylor, David |
| author_facet | Taylor, David |
| author_role | aut |
| author_sort | Taylor, David |
| author_variant | d t dt |
| building | Verbundindex |
| bvnumber | BV036657429 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)705786919 (DE-599)BVBBV036657429 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01636nam a2200397zc 4500</leader><controlfield tag="001">BV036657429</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">100907s2010 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2010008440</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470686195</subfield><subfield code="c">hardback</subfield><subfield code="9">978-0-470-68619-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)705786919</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV036657429</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD69.B7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Taylor, David</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The brand gym</subfield><subfield code="b">a practical workout for boosting brand and business</subfield><subfield code="c">David Taylor and David Nichols</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken</subfield><subfield code="b">Wiley</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">p. cm.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher.</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Erscheint: April 2010</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product management</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Nichols, David</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg</subfield><subfield code="3">Cover image</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020576805</subfield></datafield></record></collection> |
| id | DE-604.BV036657429 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:45:05Z |
| institution | BVB |
| isbn | 9780470686195 |
| language | English |
| lccn | 2010008440 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020576805 |
| oclc_num | 705786919 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | p. cm. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| spelling | Taylor, David Verfasser aut The brand gym a practical workout for boosting brand and business David Taylor and David Nichols 2nd ed. Hoboken Wiley 2010 p. cm. txt rdacontent n rdamedia nc rdacarrier "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher. Includes bibliographical references and index Erscheint: April 2010 Brand name products Product management Nichols, David Sonstige oth http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg Cover image |
| spellingShingle | Taylor, David The brand gym a practical workout for boosting brand and business Brand name products Product management |
| title | The brand gym a practical workout for boosting brand and business |
| title_auth | The brand gym a practical workout for boosting brand and business |
| title_exact_search | The brand gym a practical workout for boosting brand and business |
| title_full | The brand gym a practical workout for boosting brand and business David Taylor and David Nichols |
| title_fullStr | The brand gym a practical workout for boosting brand and business David Taylor and David Nichols |
| title_full_unstemmed | The brand gym a practical workout for boosting brand and business David Taylor and David Nichols |
| title_short | The brand gym |
| title_sort | the brand gym a practical workout for boosting brand and business |
| title_sub | a practical workout for boosting brand and business |
| topic | Brand name products Product management |
| topic_facet | Brand name products Product management |
| url | http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg |
| work_keys_str_mv | AT taylordavid thebrandgymapracticalworkoutforboostingbrandandbusiness AT nicholsdavid thebrandgymapracticalworkoutforboostingbrandandbusiness |