The brand gym: a practical workout for boosting brand and business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2010
|
| Ausgabe: | 2nd ed. |
| Schlagworte: | |
| Online-Zugang: | Cover image |
| Beschreibung: | "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher. Includes bibliographical references and index Erscheint: April 2010 |
| Beschreibung: | p. cm. |
| ISBN: | 9780470686195 |
Internformat
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| 245 | 1 | 0 | |a The brand gym |b a practical workout for boosting brand and business |c David Taylor and David Nichols |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Hoboken |b Wiley |c 2010 | |
| 300 | |a p. cm. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher. | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Erscheint: April 2010 | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Product management | |
| 700 | 1 | |a Nichols, David |e Sonstige |4 oth | |
| 856 | 4 | |u http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg |3 Cover image | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020576805 | ||
Datensatz im Suchindex
| _version_ | 1804143276329009152 |
|---|---|
| any_adam_object | |
| author | Taylor, David |
| author_facet | Taylor, David |
| author_role | aut |
| author_sort | Taylor, David |
| author_variant | d t dt |
| building | Verbundindex |
| bvnumber | BV036657429 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)705786919 (DE-599)BVBBV036657429 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed. |
| format | Book |
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| id | DE-604.BV036657429 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:45:05Z |
| institution | BVB |
| isbn | 9780470686195 |
| language | English |
| lccn | 2010008440 |
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| physical | p. cm. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
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| spelling | Taylor, David Verfasser aut The brand gym a practical workout for boosting brand and business David Taylor and David Nichols 2nd ed. Hoboken Wiley 2010 p. cm. txt rdacontent n rdamedia nc rdacarrier "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher. Includes bibliographical references and index Erscheint: April 2010 Brand name products Product management Nichols, David Sonstige oth http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg Cover image |
| spellingShingle | Taylor, David The brand gym a practical workout for boosting brand and business Brand name products Product management |
| title | The brand gym a practical workout for boosting brand and business |
| title_auth | The brand gym a practical workout for boosting brand and business |
| title_exact_search | The brand gym a practical workout for boosting brand and business |
| title_full | The brand gym a practical workout for boosting brand and business David Taylor and David Nichols |
| title_fullStr | The brand gym a practical workout for boosting brand and business David Taylor and David Nichols |
| title_full_unstemmed | The brand gym a practical workout for boosting brand and business David Taylor and David Nichols |
| title_short | The brand gym |
| title_sort | the brand gym a practical workout for boosting brand and business |
| title_sub | a practical workout for boosting brand and business |
| topic | Brand name products Product management |
| topic_facet | Brand name products Product management |
| url | http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg |
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