Towards effective place brand management: branding European cities and regions
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham [u.a.]
Elgar
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 279 S. Ill., graph. Darst. |
| ISBN: | 9781848442429 1848442424 |
Internformat
MARC
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| 245 | 1 | 0 | |a Towards effective place brand management |b branding European cities and regions |c ed. by Gregory Ashworth ... |
| 264 | 1 | |a Cheltenham [u.a.] |b Elgar |c 2010 | |
| 300 | |a XIV, 279 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804143275679940608 |
|---|---|
| adam_text | Contents
List of figures
vii
List of tables
viii
List of contributors
ix
1.
Place branding: where do we stand?
1
Mihalis Kavaratzis and Gregory Ashworth
2.
Place branding theory: a cross-domain literature review
from a marketing perspective
15
Graham Hankinson
3.
Is corporate branding relevant to places?
36
Mihalis Kavaratzis
4.
Place marketing, local identity and branding cultural images
in Southern Europe:
Nea
Ionia, Greece and Pafos, Cyprus
49
Alex Deffner and Theodore Me
taxas
5.
Branding Madrid: from Madrid Global to global Madrid
69
María
Cristina
Mateo
and Gildo Seisdedos
6.
Managing Otherness: the political economy of place images
in the case of Tuscany
89
Nicola Bellini, Anna Lojfredo and Cecilia Pasquinelli
7.
Place-making or place branding? Case studies of Catalonia
and Wales
116
Assumpcio
Huertas Roig,
Annette Pritchard and Nigel Morgan
8.
Branding Aalborg: building community or selling place?
136
Anette
Therkelsen,
Henrik
Halkier
and
Ole
В.
Jensen
9.
Mind the gap: reputation, identity and regeneration in
post-industrial cities
156
Myfanwy Trueman, Nelarine Cornelius,
Mirza
Mohammed AH Baig and Joyce Liddle
10.
The be Berlin campaign: old wine in new bottles or
innovative form of participatory place branding?
173
Claire
Colomb
and Ares Kalandides
11.
Place satisfaction of city residents: findings and implications
for city branding
191
Andrea Insch and
Magdalena Florek
vi
Towards effective place brand management
12.
Semiotics and place branding: the influence of the built and
natural environment in city logos
205
Gary Warnaby and Dominic Medway
13.
Personality association as an instrument of place branding:
possibilities and pitfalls
222
Gregory Ashworth
14.
Conclusion: in search of effective place brand management
234
Gregory Ashworth and Mihalis Kavaratzis
References
240
Index
269
|
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| author2 | Ashworth, Gregory John |
| author2_role | edt |
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| ctrlnum | (OCoLC)700415549 (DE-599)BVBBV036656996 |
| discipline | Wirtschaftswissenschaften Geographie |
| format | Book |
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| geographic | Europa (DE-588)4015701-5 gnd |
| geographic_facet | Europa |
| id | DE-604.BV036656996 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:45:05Z |
| institution | BVB |
| isbn | 9781848442429 1848442424 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020576382 |
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| physical | XIV, 279 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
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| publisher | Elgar |
| record_format | marc |
| spelling | Towards effective place brand management branding European cities and regions ed. by Gregory Ashworth ... Cheltenham [u.a.] Elgar 2010 XIV, 279 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Image (DE-588)4026574-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Identität (DE-588)4026482-8 gnd rswk-swf Geografischer Raum (DE-588)4156686-5 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf Geografischer Raum (DE-588)4156686-5 s Image (DE-588)4026574-2 s Identität (DE-588)4026482-8 s Marketing (DE-588)4037589-4 s Europa (DE-588)4015701-5 g DE-604 Ashworth, Gregory John edt Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020576382&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Towards effective place brand management branding European cities and regions Image (DE-588)4026574-2 gnd Marketing (DE-588)4037589-4 gnd Identität (DE-588)4026482-8 gnd Geografischer Raum (DE-588)4156686-5 gnd |
| subject_GND | (DE-588)4026574-2 (DE-588)4037589-4 (DE-588)4026482-8 (DE-588)4156686-5 (DE-588)4015701-5 |
| title | Towards effective place brand management branding European cities and regions |
| title_auth | Towards effective place brand management branding European cities and regions |
| title_exact_search | Towards effective place brand management branding European cities and regions |
| title_full | Towards effective place brand management branding European cities and regions ed. by Gregory Ashworth ... |
| title_fullStr | Towards effective place brand management branding European cities and regions ed. by Gregory Ashworth ... |
| title_full_unstemmed | Towards effective place brand management branding European cities and regions ed. by Gregory Ashworth ... |
| title_short | Towards effective place brand management |
| title_sort | towards effective place brand management branding european cities and regions |
| title_sub | branding European cities and regions |
| topic | Image (DE-588)4026574-2 gnd Marketing (DE-588)4037589-4 gnd Identität (DE-588)4026482-8 gnd Geografischer Raum (DE-588)4156686-5 gnd |
| topic_facet | Image Marketing Identität Geografischer Raum Europa |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020576382&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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