APA-Zitierstil (7. Ausg.)

Bettencourt, L. A. (2010). Service innovation: How to go from customer needs to breakthrough services. McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Bettencourt, Lance A. Service Innovation: How to Go from Customer Needs to Breakthrough Services. New York [u.a.]: McGraw-Hill, 2010.

MLA-Zitierstil (9. Ausg.)

Bettencourt, Lance A. Service Innovation: How to Go from Customer Needs to Breakthrough Services. McGraw-Hill, 2010.