Corporate communication: strategic adaptation for global practice
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Lang
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 238 S. graph. Darst. 230 mm x 160 mm |
| ISBN: | 9781433106217 |
Internformat
MARC
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| 245 | 1 | 0 | |a Corporate communication |b strategic adaptation for global practice |c Michael B. Goodman ; Peter B. Hirsch |
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| 300 | |a 238 S. |b graph. Darst. |c 230 mm x 160 mm | ||
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Datensatz im Suchindex
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| adam_text |
CONTENTS LIST OF ILLUSTRATIONS IX PREFACE XIII ACKNOWLEDGMENTS XVII PART
1 : THINKING ABOUT CORPORATE COMMUNICATION I CHAPTER ONE ADAPTING TO
RADICAL CHANGES IN BUSINESS AND MEDIA: A CORPORATE COMMUNICATION VISION
FOR THE FUTURE 3 CHAPTER TWO LEADERSHIP CAPABILITIES: THE CORE
COMPETENCIES FOR CORPORATIONS AND EXECUTIVES 23 PART 2: UNDERSTANDING
THE FORCES THAT SHIFT THE CONTEXT OF CORPORATE COMMUNICATION 41 CHAPTER
THREE CORPORATE COMMUNICATION AND WEB 2.0 43 CHAPTER FOUR STRATEGIC
ETHICAL RELATIONSHIPS: TRUST AND INTEGRITY 59 CHAPTER FIVE CORPORATE
CULTURE'S INCREASED SIGNIFICANCE 75 CHAPTER SIX ECONOMIC FACTORS 87
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1000475174 DIGITALISIERT
DURCH VILI I CORPORATE COMMUNICATION PART 3: MANAGING PUBLIC ISSUES:
MODELS FOR CORPORATE COMMUNICATION PRACTICE 95 CHAPTER SEVEN PRECEDENT:
THE HISTORY OF COMMUNICATION IN CORPORATIONS 97 CHAPTER EIGHT
PHILOSOPHY: THE ENGINEERING OF CONSENT AND PROCESS: STRATEGIC AND
TACTICAL MODELS 109 CHAPTER NINE PERFORMANCE: THE MEASURES THAT
DETERMINE THE SUCCESS OF COMMUNICATION 133 PART 4: STRATEGIC ADAPTATION
FOR GLOBAL PRACTICE UI CHAPTER TEN CORPORATE COMMUNICATION: THE WAY
FORWARD 143 PART 5: GUIDELINES GUIDELINE A: CORPORATE COMMUNICATION
STRATEGY AND POLICY 154 GUIDELINE B: CRISIS COMMUNICATION 156 GUIDELINE
C: MEDIA RELATIONS 160 GUIDELINE D: EMPLOYEE RELATIONS 162 GUIDELINE E:
GLOBAL RELATIONS 165 GUIDELINE F: CORPORATE CITIZENSHIP AND TABLE OF
ORGANIZATIONS 168 GUIDELINE G: CORE COMPETENCIES FOR CORPORATE
COMMUNICATION 172 GUIDELINE H: INVESTOR RELATIONS AND SUSTAINABILITY 173
GUIDELINE I: TRANSPARENCY AND DISCLOSURE 177 GUIDELINE J: REPUTATION
MANAGEMENT 181 |
| any_adam_object | 1 |
| author | Goodman, Michael B. Hirsch, Peter B. 1925- |
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| building | Verbundindex |
| bvnumber | BV036652506 |
| classification_rvk | ES 985 |
| ctrlnum | (OCoLC)699863298 (DE-599)DNB1000475174 |
| dewey-full | 659.289 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.289 |
| dewey-search | 659.289 |
| dewey-sort | 3659.289 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Sprachwissenschaft Wirtschaftswissenschaften Literaturwissenschaft |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-10-28T21:00:23Z |
| institution | BVB |
| isbn | 9781433106217 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020571997 |
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| physical | 238 S. graph. Darst. 230 mm x 160 mm |
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| spelling | Goodman, Michael B. Verfasser aut Corporate communication strategic adaptation for global practice Michael B. Goodman ; Peter B. Hirsch New York, NY Lang 2010 238 S. graph. Darst. 230 mm x 160 mm txt rdacontent n rdamedia nc rdacarrier Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Imagepolitik (DE-588)4343856-8 gnd rswk-swf Stakeholder (DE-588)4300861-6 gnd rswk-swf Investor Relations (DE-588)4331168-4 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 s Kommunikation (DE-588)4031883-7 s Investor Relations (DE-588)4331168-4 s Stakeholder (DE-588)4300861-6 s Imagepolitik (DE-588)4343856-8 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Hirsch, Peter B. 1925- Verfasser (DE-588)124650880 aut DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020571997&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Goodman, Michael B. Hirsch, Peter B. 1925- Corporate communication strategic adaptation for global practice Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Imagepolitik (DE-588)4343856-8 gnd Stakeholder (DE-588)4300861-6 gnd Investor Relations (DE-588)4331168-4 gnd |
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| title | Corporate communication strategic adaptation for global practice |
| title_auth | Corporate communication strategic adaptation for global practice |
| title_exact_search | Corporate communication strategic adaptation for global practice |
| title_full | Corporate communication strategic adaptation for global practice Michael B. Goodman ; Peter B. Hirsch |
| title_fullStr | Corporate communication strategic adaptation for global practice Michael B. Goodman ; Peter B. Hirsch |
| title_full_unstemmed | Corporate communication strategic adaptation for global practice Michael B. Goodman ; Peter B. Hirsch |
| title_short | Corporate communication |
| title_sort | corporate communication strategic adaptation for global practice |
| title_sub | strategic adaptation for global practice |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Imagepolitik (DE-588)4343856-8 gnd Stakeholder (DE-588)4300861-6 gnd Investor Relations (DE-588)4331168-4 gnd |
| topic_facet | Öffentlichkeitsarbeit Kommunikation Multinationales Unternehmen Imagepolitik Stakeholder Investor Relations |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020571997&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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