Crossmedia-Marketing: Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation
Gespeichert in:
1. Verfasser: | |
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Format: | Abschlussarbeit Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
2010
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Schlagworte: | |
Online-Zugang: | kostenfrei http://d-nb.info/1004099118/34 https://nbn-resolving.org/urn:nbn:de:bsz:100-opus-4783 |
Beschreibung: | 1 Online-Ressource |
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Datensatz im Suchindex
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any_adam_object | |
author | Noack, Catharina 1983- |
author_GND | (DE-588)141624191 |
author_facet | Noack, Catharina 1983- |
author_role | aut |
author_sort | Noack, Catharina 1983- |
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ctrlnum | (OCoLC)705778590 (DE-599)DNB1004099118 |
discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
format | Thesis Electronic eBook |
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indexdate | 2024-07-09T22:44:57Z |
institution | BVB |
language | German |
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publishDate | 2010 |
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spelling | Noack, Catharina 1983- Verfasser (DE-588)141624191 aut Crossmedia-Marketing Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation von Catharina Noack 2010 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Hohenheim, Univ., Diss., 2010 Suchmaschine (DE-588)4423007-2 gnd rswk-swf Media-Mix (DE-588)4602331-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Media-Mix (DE-588)4602331-8 s DE-188 Online-Marketing (DE-588)7706419-7 s Suchmaschine (DE-588)4423007-2 s PDF http://opus.ub.uni-hohenheim.de/volltexte/2010/478/ Verlag kostenfrei http://d-nb.info/1004099118/34 Langzeitarchivierung Nationalbibliothek https://nbn-resolving.org/urn:nbn:de:bsz:100-opus-4783 Resolving-System |
spellingShingle | Noack, Catharina 1983- Crossmedia-Marketing Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation Suchmaschine (DE-588)4423007-2 gnd Media-Mix (DE-588)4602331-8 gnd Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
subject_GND | (DE-588)4423007-2 (DE-588)4602331-8 (DE-588)4037589-4 (DE-588)7706419-7 (DE-588)4062644-1 (DE-588)4113937-9 |
title | Crossmedia-Marketing Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation |
title_auth | Crossmedia-Marketing Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation |
title_exact_search | Crossmedia-Marketing Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation |
title_full | Crossmedia-Marketing Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation von Catharina Noack |
title_fullStr | Crossmedia-Marketing Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation von Catharina Noack |
title_full_unstemmed | Crossmedia-Marketing Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation von Catharina Noack |
title_short | Crossmedia-Marketing |
title_sort | crossmedia marketing suchmaschinen als brucke zwischen offline und online kommunikation |
title_sub | Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation |
topic | Suchmaschine (DE-588)4423007-2 gnd Media-Mix (DE-588)4602331-8 gnd Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
topic_facet | Suchmaschine Media-Mix Marketing Online-Marketing Verbraucherverhalten Hochschulschrift |
url | http://opus.ub.uni-hohenheim.de/volltexte/2010/478/ http://d-nb.info/1004099118/34 https://nbn-resolving.org/urn:nbn:de:bsz:100-opus-4783 |
work_keys_str_mv | AT noackcatharina crossmediamarketingsuchmaschinenalsbruckezwischenofflineundonlinekommunikation |