Global marketing: a decision-oriented approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England ; Munich [u.a.]
Financial Times Prentice Hall
2011
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XLIII, 756 S. Ill., graph. Darst. |
| ISBN: | 9780273726227 0273726226 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV036645905 | ||
| 003 | DE-604 | ||
| 005 | 20231116 | ||
| 007 | t | ||
| 008 | 100831s2011 xxkad|| |||| 00||| eng d | ||
| 010 | |a 2010009888 | ||
| 020 | |a 9780273726227 |c pbk. |9 978-0-273-72622-7 | ||
| 020 | |a 0273726226 |9 0-273-72622-6 | ||
| 035 | |a (OCoLC)699605483 | ||
| 035 | |a (DE-599)BVBBV036645905 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-703 |a DE-Aug4 |a DE-92 |a DE-19 |a DE-2070s |a DE-1051 |a DE-860 |a DE-355 |a DE-945 |a DE-1043 |a DE-91 |a DE-83 |a DE-522 |a DE-1050 |a DE-573 |a DE-384 |a DE-473 |a DE-1049 |a DE-859 |a DE-1028 |a DE-20 | ||
| 050 | 0 | |a HF1416 | |
| 082 | 0 | |a 658.8/4 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 084 | |a WIR 810f |2 stub | ||
| 100 | 1 | |a Hollensen, Svend |e Verfasser |0 (DE-588)1044269421 |4 aut | |
| 245 | 1 | 0 | |a Global marketing |b a decision-oriented approach |c Svend Hollensen |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Harlow, England ; Munich [u.a.] |b Financial Times Prentice Hall |c 2011 | |
| 300 | |a XLIII, 756 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a Export marketing |v Case studies | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 780 | 0 | 0 | |i Vorangegangen ist |z 978-0-273-70678-6 |w (DE-604)BV022363544 |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020565543&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
Datensatz im Suchindex
| _version_ | 1805072806380044288 |
|---|---|
| adam_text |
BRIEF CONTENTS
ггвіаие
Guided
tour
XVI
xxx
Acknowledgements
xxxiv
Publisher's acknowledgements
xxxvi
Abbreviations
xli
About the author
xliv
PARTI
THE DECISION WHETHER TO INTERNATIONALIZE
3
1
Global marketing in the firm
5
2
Initiation of internationalization
49
3
Internationalization theories
71
4
Development of the firm's international competitiveness
103
Part I Case studies
146
PARTII
DECIDING WHICH MARKETS TO ENTER
171
5
Global marketing research
173
6
The political and economic environment
203
7
The sociocultural environment
233
8
The international market selection process
260
Partii
Casestudies
296
PARTIU
MARKET ENTRY STRATEGIES
315
9
Some approaches to the choice of entry mode
319
10
Export modes
334
11
Intermediate entry modes
355
12
Hierarchical modes
385
13
International sourcing decisions and the role of the sub-supplier
405
Partili
Casestudies
429
PART
IV
DESIGNING THE GLOBAL MARKETING PROGRAMME
453
14
Product decisions
459
15
Pricing decisions and terms of doing business
517
16
Distribution decisions
550
17
Communication decisions (promotion strategies)
585
Part IV Case studies
626
PART
V
IMPLEMENTING AND COORDINATING THE GLOBAL
MARKETING PROGRAMME
655
18
Cross-cultural sales negotiations
657
19
Organization and control of the global marketing programme
684
PartV
Casestudies
718
Index
739 |
| any_adam_object | 1 |
| author | Hollensen, Svend |
| author_GND | (DE-588)1044269421 |
| author_facet | Hollensen, Svend |
| author_role | aut |
| author_sort | Hollensen, Svend |
| author_variant | s h sh |
| building | Verbundindex |
| bvnumber | BV036645905 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)699605483 (DE-599)BVBBV036645905 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV036645905</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20231116</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">100831s2011 xxkad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2010009888</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780273726227</subfield><subfield code="c">pbk.</subfield><subfield code="9">978-0-273-72622-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0273726226</subfield><subfield code="9">0-273-72622-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)699605483</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV036645905</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-1028</subfield><subfield code="a">DE-20</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/4</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hollensen, Svend</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1044269421</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global marketing</subfield><subfield code="b">a decision-oriented approach</subfield><subfield code="c">Svend Hollensen</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow, England ; Munich [u.a.]</subfield><subfield code="b">Financial Times Prentice Hall</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XLIII, 756 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="780" ind1="0" ind2="0"><subfield code="i">Vorangegangen ist</subfield><subfield code="z">978-0-273-70678-6</subfield><subfield code="w">(DE-604)BV022363544</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bayreuth</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020565543&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV036645905 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T04:59:34Z |
| institution | BVB |
| isbn | 9780273726227 0273726226 |
| language | English |
| lccn | 2010009888 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020565543 |
| oclc_num | 699605483 |
| open_access_boolean | |
| owner | DE-703 DE-Aug4 DE-92 DE-19 DE-BY-UBM DE-2070s DE-1051 DE-860 DE-355 DE-BY-UBR DE-945 DE-1043 DE-91 DE-BY-TUM DE-83 DE-522 DE-1050 DE-573 DE-384 DE-473 DE-BY-UBG DE-1049 DE-859 DE-1028 DE-20 |
| owner_facet | DE-703 DE-Aug4 DE-92 DE-19 DE-BY-UBM DE-2070s DE-1051 DE-860 DE-355 DE-BY-UBR DE-945 DE-1043 DE-91 DE-BY-TUM DE-83 DE-522 DE-1050 DE-573 DE-384 DE-473 DE-BY-UBG DE-1049 DE-859 DE-1028 DE-20 |
| physical | XLIII, 756 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| spelling | Hollensen, Svend Verfasser (DE-588)1044269421 aut Global marketing a decision-oriented approach Svend Hollensen 5. ed. Harlow, England ; Munich [u.a.] Financial Times Prentice Hall 2011 XLIII, 756 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Export marketing Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Vorangegangen ist 978-0-273-70678-6 (DE-604)BV022363544 Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020565543&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hollensen, Svend Global marketing a decision-oriented approach Export marketing Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4522595-3 |
| title | Global marketing a decision-oriented approach |
| title_auth | Global marketing a decision-oriented approach |
| title_exact_search | Global marketing a decision-oriented approach |
| title_full | Global marketing a decision-oriented approach Svend Hollensen |
| title_fullStr | Global marketing a decision-oriented approach Svend Hollensen |
| title_full_unstemmed | Global marketing a decision-oriented approach Svend Hollensen |
| title_short | Global marketing |
| title_sort | global marketing a decision oriented approach |
| title_sub | a decision-oriented approach |
| topic | Export marketing Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Export marketing Export marketing Case studies Internationales Marketing Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020565543&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hollensensvend globalmarketingadecisionorientedapproach |