APA-Zitierstil (7. Ausg.)

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing: A marketing strategy planning approach (12. ed.). McGraw-Hill/Irwin.

Chicago-Zitierstil (17. Ausg.)

Perreault, William D., Joseph P. Cannon, und Edmund Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 12. ed. New York, NY: McGraw-Hill/Irwin, 2010.

MLA-Zitierstil (9. Ausg.)

Perreault, William D., et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 12. ed. McGraw-Hill/Irwin, 2010.