Essentials of marketing: a marketing strategy planning approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill/Irwin
2010
|
| Ausgabe: | 12. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Incl. bibliogr. references and indexes |
| Beschreibung: | XXXIX, 691 S. Ill., graph. Darst. |
| ISBN: | 9780073404813 0073404810 |
Internformat
MARC
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| 010 | |a 2009031814 | ||
| 020 | |a 9780073404813 |c alk. paper |9 978-0-07-340481-3 | ||
| 020 | |a 0073404810 |9 0-07-340481-0 | ||
| 035 | |a (OCoLC)705771742 | ||
| 035 | |a (DE-599)BVBBV036645900 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
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| 100 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing |b a marketing strategy planning approach |c William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy |
| 250 | |a 12. ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill/Irwin |c 2010 | |
| 300 | |a XXXIX, 691 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Incl. bibliogr. references and indexes | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Cannon, Joseph P. |e Verfasser |4 aut | |
| 700 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020565539&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020565539 | ||
Datensatz im Suchindex
| _version_ | 1804143259125022720 |
|---|---|
| adam_text | 1
Marketing s Value to Consumers, Firms, and Society
2
2
Marketing Strategy Planning
30
3
Evaluating Opportunities in the Changing Marketing Environment
56
4
Focusing Marketing Strategy with Segmentation and Positioning
88
5
Final Consumers and Their Buying Behavior
112
6
Business and Organizational Customers
and Their Buying Behavior
138
7
Improving Decisions with Marketing Information
164
8
Elements of Product Planning for Goods and Services
190
9
Product Management and New-Product Development
218
10
Place and Development of Channel Systems
246
11
Distribution Customer Service and Logistics
270
12
Retailers, Wholesalers, and Their Strategy Planning
292
13
Promotion
—
Introduction to Integrated
Marketing Communications
320
14
Personal Selling and Customer Service
348
15
Advertising and Sales Promotion
376
16
Pricing Objectives and Policies
406
17
Price Setting in the Business World
436
18
Ethical Marketing in a Consumer-Oriented
World: Appraisal and Challenges
462
Appendix A Economics Fundamentals
486
Appendix
В
Marketing Arithmetic
499
AppendixC Career Planning in Marketing
515
Video Cases
529
Cases
544
Computer-Aided Problems
587
Notes
592
Illustration Credits
646
Author Index
649
Company Index
662
Subject Index
667
Glossary
681
|
| any_adam_object | 1 |
| author | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
| author_GND | (DE-588)12861949X |
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| author_role | aut aut aut |
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| building | Verbundindex |
| bvnumber | BV036645900 |
| callnumber-first | H - Social Science |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 12. ed. |
| format | Book |
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| id | DE-604.BV036645900 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:44:49Z |
| institution | BVB |
| isbn | 9780073404813 0073404810 |
| language | English |
| lccn | 2009031814 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020565539 |
| oclc_num | 705771742 |
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| physical | XXXIX, 691 S. Ill., graph. Darst. |
| publishDate | 2010 |
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| publisher | McGraw-Hill/Irwin |
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| spelling | Perreault, William D. Verfasser aut Essentials of marketing a marketing strategy planning approach William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy 12. ed. New York, NY McGraw-Hill/Irwin 2010 XXXIX, 691 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Incl. bibliogr. references and indexes Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Cannon, Joseph P. Verfasser aut McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020565539&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 Essentials of marketing a marketing strategy planning approach Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing a marketing strategy planning approach |
| title_auth | Essentials of marketing a marketing strategy planning approach |
| title_exact_search | Essentials of marketing a marketing strategy planning approach |
| title_full | Essentials of marketing a marketing strategy planning approach William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_fullStr | Essentials of marketing a marketing strategy planning approach William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_full_unstemmed | Essentials of marketing a marketing strategy planning approach William D. Perreault ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing a marketing strategy planning approach |
| title_sub | a marketing strategy planning approach |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020565539&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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