Essentials of marketing: a global-managerial approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
McGraw-Hill
2003
|
| Ausgabe: | 9th ed. |
| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | 624, 29 p. ill. : 28 cm |
| ISBN: | 0072464208 0071198695 |
Internformat
MARC
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| 100 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing |b a global-managerial approach |c William D. Perreault, Jr., E. Jerome McCarthy |
| 250 | |a 9th ed. | ||
| 264 | 1 | |a Boston, Mass. |b McGraw-Hill |c 2003 | |
| 300 | |a 624, 29 p. |b ill. : 28 cm | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Perreault, William D. |
| author_GND | (DE-588)12861949X |
| author_facet | Perreault, William D. |
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| author_sort | Perreault, William D. |
| author_variant | w d p wd wdp |
| building | Verbundindex |
| bvnumber | BV036645883 |
| ctrlnum | (DE-599)BVBBV036645883 |
| edition | 9th ed. |
| format | Book |
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| id | DE-604.BV036645883 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:44:49Z |
| institution | BVB |
| isbn | 0072464208 0071198695 |
| language | English |
| lccn | 2002032682 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020565523 |
| open_access_boolean | |
| physical | 624, 29 p. ill. : 28 cm |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Perreault, William D. Verfasser aut Essentials of marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy 9th ed. Boston, Mass. McGraw-Hill 2003 624, 29 p. ill. : 28 cm txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Includes bibliographical references and indexes Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 McCarthy, Edmund Jerome 1928-2015 Sonstige (DE-588)12861949X oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Perreault, William D. Essentials of marketing a global-managerial approach Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing a global-managerial approach |
| title_auth | Essentials of marketing a global-managerial approach |
| title_exact_search | Essentials of marketing a global-managerial approach |
| title_full | Essentials of marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy |
| title_fullStr | Essentials of marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy |
| title_full_unstemmed | Essentials of marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing a global managerial approach |
| title_sub | a global-managerial approach |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT perreaultwilliamd essentialsofmarketingaglobalmanagerialapproach AT mccarthyedmundjerome essentialsofmarketingaglobalmanagerialapproach |