Multichannel marketing: metrics and methods for on and offline success. - Includes index
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Indianapolis, Ind.
Wiley Pub.
c2008
|
| Schriftenreihe: | Serious skills
|
| Schlagworte: | |
| Online-Zugang: | UBR01 |
| Beschreibung: | 1 Online-Ressource (xxiv, 288 p. S.) |
| ISBN: | 047023959X 9780470239599 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV036644354 | ||
| 003 | DE-604 | ||
| 005 | 20130505 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 100831s2008 sz |||| o||u| ||||||eng d | ||
| 020 | |a 047023959X |9 0-470-23959-X | ||
| 020 | |a 9780470239599 |9 978-0-470-23959-9 | ||
| 035 | |a (OCoLC)608624078 | ||
| 035 | |a (DE-599)BVBBV036644354 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a sz |c XA-CH | ||
| 049 | |a DE-355 | ||
| 082 | 0 | |a 658.8/72 |2 22 | |
| 100 | 1 | |a Arikan, Akin |d 1969- |e Verfasser |0 (DE-588)135637961 |4 aut | |
| 245 | 1 | 0 | |a Multichannel marketing |b metrics and methods for on and offline success. - Includes index |c Akin Arikan |
| 264 | 1 | |a Indianapolis, Ind. |b Wiley Pub. |c c2008 | |
| 300 | |a 1 Online-Ressource (xxiv, 288 p. S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Serious skills | |
| 533 | |a Online-Ausgabe |b Palo Alto, Calif. |c ebrary605 L |a Online-Ausgabe | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Multilevel marketing | |
| 650 | 0 | 7 | |a Erfolgsanalyse |0 (DE-588)4121212-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Vertriebsorganisation |0 (DE-588)4078869-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mehrgleisiger Vertrieb |0 (DE-588)4725388-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | 1 | |a Mehrgleisiger Vertrieb |0 (DE-588)4725388-5 |D s |
| 689 | 0 | 2 | |a Vertriebsorganisation |0 (DE-588)4078869-6 |D s |
| 689 | 0 | 3 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Mehrgleisiger Vertrieb |0 (DE-588)4725388-5 |D s |
| 689 | 1 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | 2 | |a Erfolgsanalyse |0 (DE-588)4121212-5 |D s |
| 689 | 1 | |5 DE-604 | |
| 776 | 0 | 8 | |i Reproduktion von |a Arikan, Akin, 1969- |t Multichannel marketing |d c2008 |
| 912 | |a ZDB-38-EBE |a ZDB-38-EBR |a ZDB-30-PQE | ||
| 940 | 1 | |q UBR_PDA_EBR_Kauf | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020564018 | ||
| 966 | e | |u http://site.ebrary.com/lib/uniregensburg/Doc?id=10296727 |l UBR01 |p ZDB-30-PQE |q UBR Ebrary Altdatenübernahme |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804143257032065024 |
|---|---|
| any_adam_object | |
| author | Arikan, Akin 1969- |
| author_GND | (DE-588)135637961 |
| author_facet | Arikan, Akin 1969- |
| author_role | aut |
| author_sort | Arikan, Akin 1969- |
| author_variant | a a aa |
| building | Verbundindex |
| bvnumber | BV036644354 |
| collection | ZDB-38-EBE ZDB-38-EBR ZDB-30-PQE |
| ctrlnum | (OCoLC)608624078 (DE-599)BVBBV036644354 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02264nmm a2200565zc 4500</leader><controlfield tag="001">BV036644354</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130505 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">100831s2008 sz |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">047023959X</subfield><subfield code="9">0-470-23959-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470239599</subfield><subfield code="9">978-0-470-23959-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)608624078</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV036644354</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">sz</subfield><subfield code="c">XA-CH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Arikan, Akin</subfield><subfield code="d">1969-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)135637961</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Multichannel marketing</subfield><subfield code="b">metrics and methods for on and offline success. - Includes index</subfield><subfield code="c">Akin Arikan</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Indianapolis, Ind.</subfield><subfield code="b">Wiley Pub.</subfield><subfield code="c">c2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxiv, 288 p. S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Serious skills</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Online-Ausgabe</subfield><subfield code="b">Palo Alto, Calif.</subfield><subfield code="c">ebrary605 L</subfield><subfield code="a">Online-Ausgabe</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Multilevel marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erfolgsanalyse</subfield><subfield code="0">(DE-588)4121212-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Vertriebsorganisation</subfield><subfield code="0">(DE-588)4078869-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mehrgleisiger Vertrieb</subfield><subfield code="0">(DE-588)4725388-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Mehrgleisiger Vertrieb</subfield><subfield code="0">(DE-588)4725388-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Vertriebsorganisation</subfield><subfield code="0">(DE-588)4078869-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Mehrgleisiger Vertrieb</subfield><subfield code="0">(DE-588)4725388-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Erfolgsanalyse</subfield><subfield code="0">(DE-588)4121212-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Reproduktion von</subfield><subfield code="a">Arikan, Akin, 1969-</subfield><subfield code="t">Multichannel marketing</subfield><subfield code="d">c2008</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBE</subfield><subfield code="a">ZDB-38-EBR</subfield><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">UBR_PDA_EBR_Kauf</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020564018</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://site.ebrary.com/lib/uniregensburg/Doc?id=10296727</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">UBR Ebrary Altdatenübernahme</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV036644354 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:44:47Z |
| institution | BVB |
| isbn | 047023959X 9780470239599 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020564018 |
| oclc_num | 608624078 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (xxiv, 288 p. S.) |
| psigel | ZDB-38-EBE ZDB-38-EBR ZDB-30-PQE UBR_PDA_EBR_Kauf ZDB-30-PQE UBR Ebrary Altdatenübernahme |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Wiley Pub. |
| record_format | marc |
| series2 | Serious skills |
| spelling | Arikan, Akin 1969- Verfasser (DE-588)135637961 aut Multichannel marketing metrics and methods for on and offline success. - Includes index Akin Arikan Indianapolis, Ind. Wiley Pub. c2008 1 Online-Ressource (xxiv, 288 p. S.) txt rdacontent c rdamedia cr rdacarrier Serious skills Online-Ausgabe Palo Alto, Calif. ebrary605 L Online-Ausgabe Internet marketing Multilevel marketing Erfolgsanalyse (DE-588)4121212-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Vertriebsorganisation (DE-588)4078869-6 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Mehrgleisiger Vertrieb (DE-588)4725388-5 s Vertriebsorganisation (DE-588)4078869-6 s Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s Erfolgsanalyse (DE-588)4121212-5 s Reproduktion von Arikan, Akin, 1969- Multichannel marketing c2008 |
| spellingShingle | Arikan, Akin 1969- Multichannel marketing metrics and methods for on and offline success. - Includes index Internet marketing Multilevel marketing Erfolgsanalyse (DE-588)4121212-5 gnd Marketing (DE-588)4037589-4 gnd Vertriebsorganisation (DE-588)4078869-6 gnd Electronic Commerce (DE-588)4592128-3 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4121212-5 (DE-588)4037589-4 (DE-588)4078869-6 (DE-588)4592128-3 (DE-588)4725388-5 (DE-588)4168907-0 |
| title | Multichannel marketing metrics and methods for on and offline success. - Includes index |
| title_auth | Multichannel marketing metrics and methods for on and offline success. - Includes index |
| title_exact_search | Multichannel marketing metrics and methods for on and offline success. - Includes index |
| title_full | Multichannel marketing metrics and methods for on and offline success. - Includes index Akin Arikan |
| title_fullStr | Multichannel marketing metrics and methods for on and offline success. - Includes index Akin Arikan |
| title_full_unstemmed | Multichannel marketing metrics and methods for on and offline success. - Includes index Akin Arikan |
| title_short | Multichannel marketing |
| title_sort | multichannel marketing metrics and methods for on and offline success includes index |
| title_sub | metrics and methods for on and offline success. - Includes index |
| topic | Internet marketing Multilevel marketing Erfolgsanalyse (DE-588)4121212-5 gnd Marketing (DE-588)4037589-4 gnd Vertriebsorganisation (DE-588)4078869-6 gnd Electronic Commerce (DE-588)4592128-3 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Internet marketing Multilevel marketing Erfolgsanalyse Marketing Vertriebsorganisation Electronic Commerce Mehrgleisiger Vertrieb Marketingmanagement |
| work_keys_str_mv | AT arikanakin multichannelmarketingmetricsandmethodsforonandofflinesuccessincludesindex |