Cross-Media communications: an Introduction to the art of creating integrated media experiences
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Pittsburgh, Pa.]
ETC Press
2010
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 273 S. Ill., graph. Darst. |
| ISBN: | 9780557285655 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804143214114897920 |
|---|---|
| adam_text | Titel: Cross-media communications
Autor: Davidson, Drew
Jahr: 2010
Contents
PREFACE_______________________________________IX
SECTION 1: INTRODUCTION______________________1
Chapter 1: Terms and Process....................................3
Chapter 2: History Context....................................23
SECTION 2: MEDIA____________________________47
Chapter 3: Textual Media.......................................49
Chapter 4: Electronic Media.....................................63
Chapter 5: Digital Media........................................79
Chapter 6: Environmental Media.................................95
Section 3: Genres________________115
Chapter 7: Entertainment Art.................................117
Chapter 8: Education Training................................133
Chapter 9: Activism Public Relations...........................147
Chapter 10: Marketing Advertising.............................161
SECTION 4: CONCEPTS______________________181
Chapter 11: Commentary Critique.............................183
Chapter 12: Transparency Ubiquity............................199
Chapter 13: Ethics Literacy...................................213
APPENDICES________________________________235
Appendix A: Citations and Links.................................237
Appendix B: References and Examples...........................243
Appendix C: Contributor Biographies.............................251
Appendix D: Glossary........................................269
Vil
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| spelling | Davidson, Drew 1970- Verfasser (DE-588)133416429 aut Cross-Media communications an Introduction to the art of creating integrated media experiences [Drew Davidson] [Pittsburgh, Pa.] ETC Press 2010 XVII, 273 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Cross Media Publishing (DE-588)7536344-6 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Cross Media Publishing (DE-588)7536344-6 s Massenkommunikation (DE-588)4037875-5 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020529598&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Cross-Media communications an Introduction to the art of creating integrated media experiences |
| title_auth | Cross-Media communications an Introduction to the art of creating integrated media experiences |
| title_exact_search | Cross-Media communications an Introduction to the art of creating integrated media experiences |
| title_full | Cross-Media communications an Introduction to the art of creating integrated media experiences [Drew Davidson] |
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| title_full_unstemmed | Cross-Media communications an Introduction to the art of creating integrated media experiences [Drew Davidson] |
| title_short | Cross-Media communications |
| title_sort | cross media communications an introduction to the art of creating integrated media experiences |
| title_sub | an Introduction to the art of creating integrated media experiences |
| topic | Cross Media Publishing (DE-588)7536344-6 gnd Massenkommunikation (DE-588)4037875-5 gnd |
| topic_facet | Cross Media Publishing Massenkommunikation |
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