The Quintessence of Strategic Management: What you really need to know to survive in business
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
Springer
2010
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Autorenbiografie Beschreibung Inhaltsverzeichnis Ausführliche Beschreibung (Springer-Verl.) Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | VIII, 130 S. Ill., graph. Darst., Kt. |
| ISBN: | 3642145434 9783642145438 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV036604584 | ||
| 003 | DE-604 | ||
| 005 | 20210412 | ||
| 007 | t | ||
| 008 | 100806s2010 gw abd| |||| 00||| eng d | ||
| 010 | |a 2010932775 | ||
| 015 | |a 10,N25 |2 dnb | ||
| 016 | 7 | |a 1003553273 |2 DE-101 | |
| 020 | |a 3642145434 |9 3-642-14543-4 | ||
| 020 | |a 9783642145438 |c GB. : ca. EUR 26.70 (freier Pr.), ca. sfr 39.00 (freier Pr.) |9 978-3-642-14543-8 | ||
| 024 | 3 | |a 9783642145438 | |
| 028 | 5 | 2 | |a 80015444 |
| 035 | |a (OCoLC)696034059 | ||
| 035 | |a (DE-599)DNB1003553273 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c XA-DE-BE | ||
| 049 | |a DE-2070s |a DE-1051 |a DE-20 |a DE-1049 |a DE-862 |a DE-860 |a DE-384 | ||
| 050 | 0 | |a HD30.28 | |
| 050 | 0 | |a HD30.28 .K68 2010 | |
| 082 | 0 | |a 658.4012 |2 22/ger | |
| 084 | |a QP 320 |0 (DE-625)141853: |2 rvk | ||
| 084 | |a QP 300 |0 (DE-625)141850: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 240 | 1 | 0 | |a Quintessenz des strategischen Managements |
| 245 | 1 | 0 | |a The Quintessence of Strategic Management |b What you really need to know to survive in business |c Philip Kotler ; Roland Berger ; Nils Bickhoff. Transl.: Claire Jokubauskas |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Berlin |b Springer |c 2010 | |
| 300 | |a VIII, 130 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Strategisches Management | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Strategic management | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wettbewerbsvorteil |0 (DE-588)4219652-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | 1 | |a Wettbewerbsvorteil |0 (DE-588)4219652-8 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Wettbewerbsvorteil |0 (DE-588)4219652-8 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Berger, Roland |d 1937- |e Verfasser |0 (DE-588)124388612 |4 aut | |
| 700 | 1 | |a Bickhoff, Nils |d 1969- |e Verfasser |0 (DE-588)173427766 |4 aut | |
| 700 | 1 | |a Jokubauskas, Claire |0 (DE-588)1079278249 |4 trl | |
| 775 | 0 | 8 | |i Parallele Sprachausgabe |n deutsch |a Bickhoff, Nils |t Quintessenz des strategischen Managements : was Sie wirklich wissen müssen, um im Wettbewerb zu überleben |w (DE-604)BV035038320 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-3-642-14544-5 |
| 856 | 4 | 2 | |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=3493191&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 856 | 4 | 2 | |q text/html |u http://www.loc.gov/catdir/enhancements/fy1107/2010932775-b.html |y Contributor biographical information |3 Autorenbiografie |
| 856 | 4 | 2 | |q text/html |u http://www.loc.gov/catdir/enhancements/fy1107/2010932775-d.html |y Publisher description |3 Beschreibung |
| 856 | 4 | 2 | |q text/html |u http://www.loc.gov/catdir/enhancements/fy1107/2010932775-t.html |y Table of contents only |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |q text/html |u http://www.springer.com/de/book/9783642145438 |3 Ausführliche Beschreibung (Springer-Verl.) |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020525001&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |m Digitalisierung UB Augsburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020525001&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-020525001 | |
Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 320 K87 |
| DE-BY-FWS_katkey | 526731 |
| DE-BY-FWS_media_number | 083000510691 |
| _version_ | 1806528663042129920 |
| adam_text |
TABLE OF CONTENTS INTRODUCTION: ESSENTIAL STRATEGY KNOW-HOW AND NOTHING
MORE 1 1 STRATEGY AND STRATEGIC MANAGEMENT: A FIRST BASIC UNDER-
STANDING 5 1.1 WHAT IS STRATEGY AND HOW IS IT DEVELOPED? 5 1.1.1 MODERN
OPINIONS 5 1.1.2 BASIC HISTORICAL CONCEPTS 6 1.1.3 A FIRST EXAMPLE: THE
SECOND PUNIC WAR 8 1.2 THE THEORETICAL RESPONSE: STRATEGY AS AN
INTEGRATED CONCEPT 12 1.2.1 STRATEGY 12 1.2.2 STRATEGIC MANAGEMENT 14
1.3 THE PROCESS-BASED RESPONSE: STRATEGIC PLANNING - AN ORGANIZED
UNDERSTANDING OF STRATEGY PROCESSES 15 1.3.1 GENERAL PLANNING 15 1.3.2
STRATEGIC PLANNING 17 1.3.3 OPERATIONAL PLANNING 17 1.3.4 STEERING AND
CONTROLLING THE OPERATIONAL PLANNING 17 1.3.5 IMPLICATIONS OF STRATEGIC
PLANNINGAS A CONCEPT 17 1.4 THE INNOVATIVE RESPONSE: CREATIVE
RULE-BREAKING AS AN ALTERNATIVE WAY OF EXECUTING STRATEGY PROCESSES 19
1.4.1 WHY RULES NEED TO BE BROKEN 19 1.4.2 THE RULE-BREAKING STRATEGY
CREATOR - FOUR STEPS TO BREAKING THE RULES 21 BIBLIOGRAFISCHE
INFORMATIONEN HTTP://D-NB.INFO/1003553273 DIGITALISIERT DURCH 2.4.2 THE
THREE COMPONENTS OF A BUSINESS MODEL 56 2 STRATEGIE FRAMES OF REFERENCE:
THE KEY TOOLS OF STRATEGY DETERMINATION, THEIR PRINCIPLES, AND HOW THEY
INTERACT 27 2.1 WHY IT IS IMPORTANT TO STRUCTURE THE MARKET, THE
COMPETITION, AND YOUR OWN COMPANY PROPERLY 28 2.1.1 INTERDEPENDENCIES
BETWEEN THE KEY APPROACHES 28 2.1.2 THE HARVARD BUSINESS SCHOOL SWOT
ANALYSIS - THE DATA BASIS FOR ALL INTERPRETIVE TOOLS OF STRATEGY
DETERMINATION 30 2.2 ANALYZING CORPORATE STRATEGIES 34 2.2.1 HORIZONTAL
GROWTH OPTIONS: ANSOFF S PRODUCT/MARKET MATRIX 35 2.2.2 PORTFOLIO
MANAGEMENT: PORTFOLIO ANALYSIS (MATRIX). 38 2.3 ANALYZING BUSINESS
STRATEGIES 44 2.3.1 THE MARKET-BASED VIEW: THE STRUCTURE-CONDUCT-
PERFORMANCE PARADIGM AND PORTER'S FIVE FORCES 45 2.3.2 THE
RESOURCE-BASED VIEW: THE CORE COMPETENCY APPROACH 50 2.3.3 DYNAMIC
MARKETS: THE SIMPLE RULES APPROACH 51 2.4 NETWORK APPROACHES: THE
BUSINESS MODEL - AN INTE- GRATIVE FRAME OF REFERENCE FOR DESCRIBING A
STRATEGY 54 2.4.1 FROM OLD TO NEW BUSINESS MODELS 55 SUMMARY: IT'S YOUR
TURN! 125 3 CURRENT FOCAL AREAS IN STRATEGY PRACTICE: FOUR SIGNIFICANT
MANAGEMENT CONCEPTS OF THE PAST 20 YEARS 65 3.1 GROWTH STRATEGIES 67
3.1.1 VALUE-BASED MANAGEMENT, PROTECTING YOUR MARKET SHARE, LIMITS AND
APPROACHES 67 3.1.2 SEVEN GROWTH STRATEGIES IN STRATEGY PRACTICE 74 3.2
BUSINESS PROCESS REENGINEERING 79 3.2.1 BELIEF AND REALITY 79 3.2.2 AN
IMPLEMENTATION EXAMPLE 90 3.3 STRATEGIC BRAND MANAGEMENT 96 3.3.1 THE
BRAND: COMPLEX AND MEANWHILE INDISPENSABLE. 97 3.3.2 EXAMPLES OF
BRAND EVALUATION USING POSITIONING ANALYSIS 108 3.4 STRATEGIC GAMING 113
3.4.1 GAME THEORY: A WAY OF DYNAMICALLY MODELING THE COMPETITION 114
3.4.2 DYNAMIC COMPETITIVE SIMULATION IN REALITY 120
1 2 Introduction: Essential Strategy Know-How and Nothing More. Reference. Strategy and Strategic Management: A First Basic Understanding. 2.1 What Is Strategy and How Is It Developed?. 2.1.1 Modem Opinions. 2.1.2 Basic Historical Concepts. 2.1.3 A First Example: The Second Punic War. . 2.2 The Theoretical Response: Strategy as an Integrated Concept. 2.2.1 Strategy. 2.2.2 Strategic Management. 2.3 The Process-Based Response: Strategic Planning—An Organized Understanding of Strategy Processes. 2.3.1 General Planning. 2.3.2 Strategic Planning. 2.3.3 Operational Planning. 2.3.4 Steering and Controlling the Operational Planning. 2.3.5 Implications of Strategic Planning as a Concept. 2.4 The Innovative Response: Creative Rule-Breaking as an Alternative Way of Executing Strategy Processes. 2.4.1 Why Rules Need to Be
Broken. 2.4.2 The Rule-Breaking Strategy Creator: Four Steps to Breaking the Rules. References. 1 3 5 5 5 6 7 10 10 11 12 12 14 14 14 15 16 16 17 22 v
VI 3 4 Contents Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How They Interact. 3.1 Why It Is Important to Structure the Market, the Competition, and Your Own Company Properly. 3.1.1 Interdependencies Between the Key Approaches. 3.1.2 The Harvard Business School SWOT Analysis: The Data Basis for All Interpretive Tools of Strategy Determination. 3.2 Analyzing Corporate Strategies. 3.2.1 Horizontal Growth Options: Ansoff’s Product/ Market Matrix. 3.2.2 Portfolio Management: Portfolio Analysis (Matrix). 3.3 Analyzing Business Strategies. 3.3.1 The Market-Based View: The StructureConduct-Performance Paradigm and Porter’s Five Forces. 3.3.2 The Resource-Based View: The Core Competency Approach. 3.3.3 Dynamic Markets: The Simple Rules Approach. 3.4 Network Approaches: The BusinessModel—An Integrative Frame of Reference for Describing a Strategy. 3.4.1 From Old to New Business Models. 3.4.2 The Three Components of a Business
Model. References. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years. 4.1 Growth Strategies. 4.1.1 Value-Based Management, Protecting Your Market Share, Limits and Approaches. 4.1.2 Seven Growth Strategies in Strategy Practice. 23 24 24 26 29 29 32 37 38 42 43 45 46 47 52 55 57 57 63
Contents vii 4.2 Business Process Reengineering.". . 66 4.2.1 Belief and Reality. 67 4.2.2 An Implementation Example. 75 4.3 Strategic Brand Management. 81 4.3.1 The Brand: Complex and Meanwhile Indispensable. 82 4.3.2 Examples of Brand Evaluation Using Positioning Analysis. 91 4.4 Strategic Gaming. 95 4.4.1 Game Theory: A Way of Dynamically Modeling the Competition. 95 4.4.2 Dynamic Competitive Simulation in Reality. 101 References. 104 5 Summary: It’s Your Turn!. 107 About the Authors. 109 Bibliography. Ill |
| any_adam_object | 1 |
| author | Kotler, Philip 1931- Berger, Roland 1937- Bickhoff, Nils 1969- |
| author2 | Jokubauskas, Claire |
| author2_role | trl |
| author2_variant | c j cj |
| author_GND | (DE-588)121409600 (DE-588)124388612 (DE-588)173427766 (DE-588)1079278249 |
| author_facet | Kotler, Philip 1931- Berger, Roland 1937- Bickhoff, Nils 1969- Jokubauskas, Claire |
| author_role | aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk r b rb n b nb |
| building | Verbundindex |
| bvnumber | BV036604584 |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.28 HD30.28 .K68 2010 |
| callnumber-search | HD30.28 HD30.28 .K68 2010 |
| callnumber-sort | HD 230.28 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 320 QP 300 |
| ctrlnum | (OCoLC)696034059 (DE-599)DNB1003553273 |
| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV036604584</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210412</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">100806s2010 gw abd| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2010932775</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">10,N25</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1003553273</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3642145434</subfield><subfield code="9">3-642-14543-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783642145438</subfield><subfield code="c">GB. : ca. EUR 26.70 (freier Pr.), ca. sfr 39.00 (freier Pr.)</subfield><subfield code="9">978-3-642-14543-8</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783642145438</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">80015444</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)696034059</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1003553273</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-384</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD30.28</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD30.28 .K68 2010</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4012</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 320</subfield><subfield code="0">(DE-625)141853:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 300</subfield><subfield code="0">(DE-625)141850:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="d">1931-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121409600</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Quintessenz des strategischen Managements</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Quintessence of Strategic Management</subfield><subfield code="b">What you really need to know to survive in business</subfield><subfield code="c">Philip Kotler ; Roland Berger ; Nils Bickhoff. Transl.: Claire Jokubauskas</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="b">Springer</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VIII, 130 S.</subfield><subfield code="b">Ill., graph. Darst., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategisches Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wettbewerbsvorteil</subfield><subfield code="0">(DE-588)4219652-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Wettbewerbsvorteil</subfield><subfield code="0">(DE-588)4219652-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Wettbewerbsvorteil</subfield><subfield code="0">(DE-588)4219652-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Berger, Roland</subfield><subfield code="d">1937-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124388612</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bickhoff, Nils</subfield><subfield code="d">1969-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)173427766</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jokubauskas, Claire</subfield><subfield code="0">(DE-588)1079278249</subfield><subfield code="4">trl</subfield></datafield><datafield tag="775" ind1="0" ind2="8"><subfield code="i">Parallele Sprachausgabe</subfield><subfield code="n">deutsch</subfield><subfield code="a">Bickhoff, Nils</subfield><subfield code="t">Quintessenz des strategischen Managements : was Sie wirklich wissen müssen, um im Wettbewerb zu überleben</subfield><subfield code="w">(DE-604)BV035038320</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="z">978-3-642-14544-5</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=3493191&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">text/html</subfield><subfield code="u">http://www.loc.gov/catdir/enhancements/fy1107/2010932775-b.html</subfield><subfield code="y">Contributor biographical information</subfield><subfield code="3">Autorenbiografie</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">text/html</subfield><subfield code="u">http://www.loc.gov/catdir/enhancements/fy1107/2010932775-d.html</subfield><subfield code="y">Publisher description</subfield><subfield code="3">Beschreibung</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">text/html</subfield><subfield code="u">http://www.loc.gov/catdir/enhancements/fy1107/2010932775-t.html</subfield><subfield code="y">Table of contents only</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">text/html</subfield><subfield code="u">http://www.springer.com/de/book/9783642145438</subfield><subfield code="3">Ausführliche Beschreibung (Springer-Verl.)</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020525001&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Augsburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020525001&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020525001</subfield></datafield></record></collection> |
| id | DE-604.BV036604584 |
| illustrated | Illustrated |
| indexdate | 2024-08-05T08:39:47Z |
| institution | BVB |
| isbn | 3642145434 9783642145438 |
| language | English |
| lccn | 2010932775 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020525001 |
| oclc_num | 696034059 |
| open_access_boolean | |
| owner | DE-2070s DE-1051 DE-20 DE-1049 DE-862 DE-BY-FWS DE-860 DE-384 |
| owner_facet | DE-2070s DE-1051 DE-20 DE-1049 DE-862 DE-BY-FWS DE-860 DE-384 |
| physical | VIII, 130 S. Ill., graph. Darst., Kt. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Springer |
| record_format | marc |
| spellingShingle | Kotler, Philip 1931- Berger, Roland 1937- Bickhoff, Nils 1969- The Quintessence of Strategic Management What you really need to know to survive in business Strategisches Management Strategic planning Strategic management Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4219652-8 |
| title | The Quintessence of Strategic Management What you really need to know to survive in business |
| title_alt | Quintessenz des strategischen Managements |
| title_auth | The Quintessence of Strategic Management What you really need to know to survive in business |
| title_exact_search | The Quintessence of Strategic Management What you really need to know to survive in business |
| title_full | The Quintessence of Strategic Management What you really need to know to survive in business Philip Kotler ; Roland Berger ; Nils Bickhoff. Transl.: Claire Jokubauskas |
| title_fullStr | The Quintessence of Strategic Management What you really need to know to survive in business Philip Kotler ; Roland Berger ; Nils Bickhoff. Transl.: Claire Jokubauskas |
| title_full_unstemmed | The Quintessence of Strategic Management What you really need to know to survive in business Philip Kotler ; Roland Berger ; Nils Bickhoff. Transl.: Claire Jokubauskas |
| title_short | The Quintessence of Strategic Management |
| title_sort | the quintessence of strategic management what you really need to know to survive in business |
| title_sub | What you really need to know to survive in business |
| topic | Strategisches Management Strategic planning Strategic management Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd |
| topic_facet | Strategisches Management Strategic planning Strategic management Wettbewerbsvorteil |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=3493191&prov=M&dok_var=1&dok_ext=htm http://www.loc.gov/catdir/enhancements/fy1107/2010932775-b.html http://www.loc.gov/catdir/enhancements/fy1107/2010932775-d.html http://www.loc.gov/catdir/enhancements/fy1107/2010932775-t.html http://www.springer.com/de/book/9783642145438 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020525001&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020525001&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT kotlerphilip quintessenzdesstrategischenmanagements AT bergerroland quintessenzdesstrategischenmanagements AT bickhoffnils quintessenzdesstrategischenmanagements AT jokubauskasclaire quintessenzdesstrategischenmanagements AT kotlerphilip thequintessenceofstrategicmanagementwhatyoureallyneedtoknowtosurviveinbusiness AT bergerroland thequintessenceofstrategicmanagementwhatyoureallyneedtoknowtosurviveinbusiness AT bickhoffnils thequintessenceofstrategicmanagementwhatyoureallyneedtoknowtosurviveinbusiness AT jokubauskasclaire thequintessenceofstrategicmanagementwhatyoureallyneedtoknowtosurviveinbusiness |
Beschreibung
Sonderstandort Fakultät
| Signatur: |
2000 QP 320 K87 |
|---|---|
| Exemplar 1 | nicht ausleihbar Checked out – Rückgabe bis: 31.12.2099 Vormerken |